Diksha Sachdev has risen as a shining star in the world of beauty and makeup, where artistry meets inspiration. With her vibrant Instagram account and now venturing into the world of YouTube, she has captured the hearts of makeup enthusiasts across the globe. In an exclusive interview with our magazine, Diksha shares her journey, her inspirations, and her dreams for the future.
"How's everything going?" I asked, to which she replied with contagious excitement, "Everything's going great. We're finally expanding our business and tapping into YouTube, and I couldn't be more thrilled." It was evident that Diksha's passion for makeup was a creative outlet and a potential career path she was enthusiastically embracing.
Her journey began around three years ago when she got her hands on the iconic James Charles X Morphe eyeshadow palette. "I knew then that my first post had to use this eyeshadow palette. So I created a warm, colourful look using it. I was so nervous about the judgement, but I went with my gut, and luckily, it was very well received," Diksha shared with a smile.
When asked about her makeup inspiration, she credited the likes of Malvika Sitlani, James Charles, and Nikkie Tutorials. "Through Malvika's content, I learnt to keep up with the Indian beauty industry; James Charles taught me how to step out of the box and create uniqueness; Nikkie taught me patience and precision."
Her process of creating a new look is a testament to her dedication. "I have been passionate about makeup since college; since then, I kept trying different looks and products with the help of beauty gurus. After a few months, I decided to show my passion towards makeup to people on Instagram. This happened for the sole reason of showcasing my skills," she revealed. Lockdown allowed her to be more consistent and resilient, even in the face of minimal results. Her perseverance paid off when she joined a makeup school, took on clients, hosted online workshops, and proved to her parents that content creation could lead to a stable career. "Little did I know then that I could make a full-time career out of it. I've learnt, 'If there's a passion within you, the mind finds a way to work things out,'" she expressed with profound wisdom.
As we delved into her daily makeup essentials, Diksha shared her must-haves: sunscreen, a concealer of her shade, a cream blush, loose powder, mascara, and lip gloss. And her current favourite product? "Wow, that's quite difficult. If I had to choose one, it'd be the Smashbox halo healthy glow one-tinted moisturiser," she revealed.
For aspiring creators, Diksha's advice is empowering. "Be confident in your skill, do not be afraid of judgement, don't be shy to ask for help; I still ask for help/gain knowledge from fellow creators, be humble, do not get disheartened if your content doesn't work well. All you have to do is remind yourself why you started in the first place and up-skill yourself."
Looking ahead, her goals for her Instagram account reflect her dedication to her audience. "I intend to create more content and upscale with time. I also love helping my audience with product recommendations and the issues they face in makeup and skincare," she shared.
Diksha's journey from a makeup enthusiast to a thriving influencer reflects the power of passion, creativity, and perseverance. She continues to inspire and guide makeup enthusiasts worldwide through her captivating content. As we concluded the interview, I couldn't help but feel inspired by her story—a testament to the belief that following one's passion with determination can lead to fulfilling and successful ventures.
Diksha Sachdev's success story is a reminder that authenticity and dedication stand out in the vast world of influencers and content creators. Her journey inspires aspiring makeup artists and content creators, showing them that with a touch of creativity and a sprinkle of confidence, they, too, can make a mark in the ever-evolving landscape of the beauty industry.
So, remember Diksha's words of wisdom, whether you're an aspiring makeup artist or looking to delve into content creation. Find your passion, be true to yourself, and let your creativity shine. As Diksha Sachdev expands her horizons, we anticipate the magic she'll bring to our screens next. Until then, let's draw inspiration from her journey and embark on our own path to success.