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  • The House of Chanel: History

    by Aparajita Jaiswal The House of Chanel: History 1 May 2021 FASHION Advertisement Advertisement Coco Chanel, the artistic genius of a million dollar empire, who was born by the name of Gabrielle Bonheur Chanel, was a French fashion designer who ruled over Parisian haute couture for almost six decades. Her elegantly casual designs inspired women of fashion to abandon the complicated, uncomfortable clothes like petticoats and corsets that were prevalent in 19th-century dress code. Among her ever so classy innovations were the Chanel suit, the quilted purse, costume jewelry, and the “little black dress”. Although the cosmetics and perfume wing of the French fashion house began many years ago with a little fragrance called No5. It started life back in 1921 when Gabrielle ‘Coco’ Chanel was already reigning over the Paris fashion world. Everyday is a fashion show, the world is our runway Coco Chanel Chanel was born into poverty in the French countryside. After a brief stint as a shop girl, Chanel worked for a few years as a café singer. She later, with financial assistance from Arthur Capel, opened a tiny millinery shop in Deauville, France, where she also sold simple sportswear, such as jersey sweaters. Within the span of mere five years, her use of jersey’s fabric to create a poor girl look had attracted the attention of influential wealthy women seeking relief from the prevalent corseted styles. Faithful to her belief that “luxury must be comfortable, otherwise it is not luxury,” Chanel’s designs stressed simplicity and comfort and revolutionized the fashion industry, changing uncomfortable corsets to leisure suits. Chanel enlisted a lot of financial help from various companies and wealthy gentlemen. The magnificent empire of Chanel no. 5 was first supported financially with the help of Ernst Beaux and introduced to the world in 1921 for the very first time. Ernst Beaux was one of the most-talented perfume creators in France. It is said that from the various samples procured by Ernst Beaux, Chanel chose the fifth sample, giving the perfume its official name. It was a combination of jasmine and several other floral scents that was more complex and mysterious than the single-scented perfumes then on the market. Chanel was the first major fashion designer to introduce a perfume and that she replaced the typical perfume packaging with a simple and sleek bottle also added to the scent’s success. She partnered with businessmen Théophile Bader of the Galeries Lafayette department store and Pierre Wertheimer of the Bourjois cosmetics company, who both agreed to help her produce more of her fragrance and to market it in exchange for a share of the profits. After signing a contract wherein she received only 10 percent of the royalties, Chanel enacted a series of lawsuits in the ensuing decades to regain control of her signature fragrance. Although she was never able to renegotiate the terms of her contract to increase her royalties, Chanel nonetheless made a considerable profit from the perfume. By the late 1920s the Chanel industries were reportedly worth millions and employed more than 2,000 people, not only in her couture house but also in a perfume laboratory, a textile mill, and a jewelry workshop. At the same time, Chanel started to expand and go global launching a cosmetics line in 1924 and a range of skincare products in 1929. Chanel closed her couture house in 1939 with the outbreak of World War II. Her associations with a German diplomat during the Nazi occupation tainted her reputation, and she did not return to fashion until 1954. That year she introduced her highly copied suit design: a collarless, braid-trimmed cardigan jacket with a graceful skirt. She also introduced bell-bottomed pants and other innovations while always retaining a clean classic look. In the 50s, Chanel No5 really was the perfume to be smelt in. In a 1954 interview, Marilyn Monroe famously answered the question “What do you wear to bed?” with the line “Just a few drops of No5”. After her death in 1971, Chanel’s couture house was led by a series of different designers, stabilizing the situation in 1983 when Karl Lagerfeld became chief designer. The popularity of the perfume continued to grow but this wasn’t necessarily a good thing. In the 1970s it was decided that No5 had lost its air of exclusivity so it was reinvented and made less widely available. Huge advertising campaigns were adopted using big name directors and big name stars; a Chanel tradition that lives on to this day. Chanel’s shrewd understanding of women’s fashion needs, her enterprising ambition, and the romantic aspects of her life, her rise from rags to riches and her sensational love affairs, continued to inspire numerous biographical books, films, and plays, including the 1970 Broadway musical Coco starring Katharine Hepburn. Chanel Today Today Chanel is 87 years old and worth $100 Million. Chanel is owned by by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Coco Chanel. Chanel focuses exclusively on women’s high fashion and ready-to-wear clothes, luxury goods, and accessories. Chanel has a huge range of fancily-priced makeup with seasonal launches and limited edition collections that come thick and fast. In more recent years, something strange happens when Chanel launch a new shade. People get a bit giddy, waiting lists are formed and cheap copycats are produced. It is one of the top luxury brands, a classic understanding of from rags to riches and a desire of every woman across the globe. Overtime they have become exclusive, desired and rare which are the reasons why Chanel’s items are both popular and expensive. #Jasmine #Chanelno5 #Fashionindustry #Fashiondesigner #Corsets #Fashion #InèsdelaFressange #HouseofChanel #Broadwaymusical #Paris #Chanelscouturehouse #Perfume #WorldWarII #Chanel #Nazi #Littleblackdress #KatharineHepburn #Dress #France #KarlLagerfeld #French #Hautecouture #Petticoats #Jewelry #Scent #ErnstBeaux #CocoChanel SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement By Anushka Sharma India Is Finally Having A Major Fashion Moment 23 March 2024 FASHION By Anushka Sharma Fashion Trends: What's Hot In 2024 22 March 2024 FASHION By Anushka Sharma Is Africa The Next World Leader In Fashion 20 March 2024 FASHION By Rini Pathak The Queen Of The Unconventional Pantless Trend: Kristen Stewart 16 March 2024 FASHION RELATED POSTS

  • Find Your Sole Mate This Valentine’s Day With Puma

    By Sapna Panchal Find Your Sole Mate This Valentine’s Day With Puma 9 February 2024 FASHION Advertisement Advertisement Attention all the lovely couples out there, do you feel love in the air yet? That's because Valentine's Day is just around the corner. Perfect time to celebrate and appreciate your special someone by doing all things sweet, romantic and adorable. You thought about flowers and chocolates right, these aren't bad but rather traditional choices, So what do you plan on doing? Stop scratching your head! Consider yourself lucky because Shanaya Kapoor's Puma campaign has the best collection you are looking for. Think outside the box this year by giving your loved ones something playful instead. Renowned for its trendy and cosy sportswear, Puma has a selection of stylish solutions that are ideal as presents. FOR HIM Want to spring up your boyfriend’s steps? Well, you must get him a pair of sneakers and then just sit back and enjoy how he walks through life with ease, confidence, as well as swag. This gift shall keep him on his toes, while his heart races with every step. Fast-Trac NITRO™ GORE-TEX® Men's Trail Running Shoes Take to the trails with the Fast-Trac NITRO GORE TEX® in any weather condition! ️ Thanks to its PUMA GRIP ATR outsole and NITRO FOAM midsole, these sneakers are waterproof, grippy, and light as a feather so you can have a piece of this trail-dominating technology without going over budget! Get yours now to avoid missing out!. Fast-Trac NITRO™ GORE-TEX® Men's Trail Running Shoes Buy Now Velocity NITRO™ 3 Psychedelic Rush Men's Running Shoes Feel the rush, not the weight! The Velocity NITRO™ 3 is here, bringing pro-level tech to your runs. Experience crazy-light comfort & responsiveness with NITRO™ foam, so you can fly, not just run. Plus, the trippy design turns heads wherever you go. Velocity NITRO™ 3 Psychedelic Rush Men's Running Shoes Buy Now Electrify NITRO 3 WTR Men's Running Shoes For a new runner, must consider electrifying your jogs with the NITRO 3! This shoe's got your back (and heel!) with comfy cushioning, a sleek new look, and a grip that won't quit. Conquer those 5Ks in style. Apart from sneakers, there are various unisex options, you can always look for causal yet exquisite clothing, jackets and shorts are the way to go. What is even cooler about having a unisex option is that you can always buy pairs, and wear them together, fulfilling the couple goals. Electrify NITRO 3 WTR Men's Running Shoes Buy Now PUMA x RHUIGI Unisex Summer Jacket with PUMA x RHUIGI Unisex Summer Shorts With its striking summer jacket featuring strong pinstripes and throwback vibes, the PUMA x RHUIGI Gift bae (or yourself) will let you embrace your inner NYC cool. It's ideal for slaying the city streets. When a jacket is worn with complementary shorts, it makes a statement pair. Both outfits exude carefree flair and summertime pleasure. Give a present that screams, "I love you, let's hit the town," to make it a Valentine's Day to remember. PUMA x RHUIGI Unisex Summer Jacket Buy Now FOR HER Hi there, Boyfriends! This year, step up your Valentine's Day game! Don't bother with the cliche gifts of flowers and chocolates (albeit a single red rose is a chef's kiss). This Valentine's Day, you may offer a token of fashion and fitness with Puma's style and practical athletic line. In this regard, Puma's dedication to encouraging an active and healthy lifestyle, together with Shanaya Kapoor's sense of style and fashion, So on Valentine's Day, why not give the gift of fashion and fitness to someone you love? Give her the gift of self-assurance, well-being, and shared experiences this year by getting her some amazing PUMA workout gear ! Since she will adore it: We have an incredible assortment ranging from chic tanks and shirts to sporty bras and elegant leggings. Every exercise vibe is catered to by our selection. Encourage her objectives: PUMA equipment will keep her comfortable and supported while she crushes every personal record, whether she's killing it at CrossFit or perfecting her yoga poses. Elite Low Impact Strappy Women's Training Bra This bra is ideal for crushing workouts without losing style because it is equal parts athletic and fashionable. It has a fun strappy back design that peekaboo! reveals a little flesh, yet the amazing compression fabric keeps everything in place. No matter how hard you push, you can stay cool and comfortable because it wicks away perspiration like a pro. Elite Low Impact Strappy Women's Training Bra Buy Now BLSTR Dress Code Women's Sneakers This Valentine's Day, bring fire to the peculiar with Puma's newest statement shoe, the BLSTR, which exudes an edgy sense of flair. Forget the ordinary. It's a head-turner with a disruptive platform sole that shouts originality, inspired by previous fashion collaborations. Vibrant colour blocking influenced by the newest styles allows you to show your affection especially. A visually appealing combination of textures is produced by the combination of the matte TPU inserts, leather overlays, and synthetic foundation. It's a proclamation of affection for the brave, the unusual, and the person who follows their heartbeat—it's more than simply a pair of shoes. BLSTR Dresscode Women's Sneakers Buy Now Run XX NITRO 2 Women's Running Shoes Designed to harness XX power! With nitro foam that is both lightweight sufficient to float and resilient enough to last for miles, the Run XX NITRO 2 hugs the soles of your feet like a best friend. With tech that's made for women, and supportive enough to keep you aligned, you can reach your fitness objectives quickly. Run XX NITRO 2 Women's Running Shoes Buy Now So this Valentine's, throw out the old teddy bears and generic chocolates! Puma invites you to embrace your originality and bring out your inner Shanaya Kapoor. Puma has you covered whether you're enhancing your outfit with bold accessories, dressing down in cozy oversized sweatshirts for a laid-back attitude, or embracing your sporty side with athleisure-inspired by Kapoor. Remember to accessorise with attitude - a motivating slogan bag or a fun Puma hat might be the ideal finishing touch. Hey, it's vital to love yourself too! Give yourself a gorgeous matching set or a pair of shoes that will make you feel fantastic and enhance your confidence. However, "Love Your Way" is a movement rather than merely a clothing brand. It's about expressing yourself, accepting self-love, and appreciating what makes you special. Choose a present that captures the essence of the recipient as well as their sense of style. The message sent by the gift is, "I love you for who you are," and that is something to be happy about. Recall that an act of empowerment and encouragement is the most potent manifestation of love. So on Valentine's Day, throw out the universal, appreciate the personal, and share some love—and maybe some Puma gear, too! SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement By Anushka Sharma India Is Finally Having A Major Fashion Moment 23 March 2024 FASHION By Anushka Sharma Fashion Trends: What's Hot In 2024 22 March 2024 FASHION By Anushka Sharma Is Africa The Next World Leader In Fashion 20 March 2024 FASHION By Rini Pathak The Queen Of The Unconventional Pantless Trend: Kristen Stewart 16 March 2024 FASHION RELATED POSTS

  • How can antidepressants affect your life?

    by Anadi Gupta How can antidepressants affect your life? 1 December 2020 SOCIETY Advertisement Advertisement If your illness is being treated, taking an antidepressant may be a part of your treatment plan. Antidepressants work by balancing the chemicals in your brain which are called neurotransmitters that affect mood and emotions. Taking these medications can help in improving your mood, sleeping better and can also affect your appetite and concentration. If you are taking antidepressants then the first thing you need to know is that how can it affect your living. It may also happen that sometimes you are in trouble and antidepressants won’t work for you, it may affect you unfairly. If you do not see any change in your mood after a few weeks, then it is important to talk to your doctor about this. Many times it happens that the antidepressant you are taking first does not show any result but after some time, using another can benefit. This is seen in 50% of the people. Depression can be treated with medication or counseling. Sometimes both are used. Talk to your doctor to find out what will work best for you. Seek help from your doctor to learn about medicines called antidepressants. Never hesitate in asking for help and always remember that you are not alone. #depression #Antidepressants #Anxiety #Mentalhealth #selfcare SEARCH Women Empowerment A mere concept or a real Concern SOCIETY Looking Through The Excellence Of ‘Jaali’ Architecture SOCIETY Why the Gender Pay Gap is Wide and Disturbing SOCIETY Festival of Stones SOCIETY The Pygmalion Effect SOCIETY POPULAR POSTS Advertisement Advertisement By Rini Pathak A Glance In The Kshitij’23: A Euphoric Escapade 26 January 2024 SOCIETY By Rini Pathak Mithibai Kshitij: Epitome Of Diverse Social Cause Empowerment 24 January 2024 SOCIETY By Rini Pathak Breaking Barrier And Redefining Inclusivity Conduct Of Para Events: Shaping Of A Better Future By Mithibai Kshitij 19 January 2024 SOCIETY by Mudita Bagla Divorce - Not A Big Deal 24 January 2023 SOCIETY RELATED POSTS

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