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by Rupashree Ravi Cloud Kitchens are the new buzz 14 August 2022 FOOD Advertisement Advertisement The future of cloud kitchens looks promising and brighter than ever. In the last two decades, we have seen people dining out more often for a change from home-cooked meals. But in recent times, there’s been a gradual shift to ordering food at home and an increase in take-out options. Moreover, the Covid-19 pandemic changed the complete economics of food and restaurant businesses. While dine-in trends will continue to exist, the industry is focusing a lot more on food deliveries. With just three ingredients – a great menu, a kitchen space, and smart packaging, you can create and run a successful cloud kitchen. Its simplicity and low-cost model have pushed hundreds of people over the last two years to jump onto the bandwagon. The domestic cloud kitchens market is expected to grow from $400 million in 2019 to $2 billion by 2024. Cloud kitchens are leading from the front to bring about this change. But what exactly are cloud kitchens? Unlike brick-and-mortar restaurants, cloud kitchens don’t have a dine-in facility. They take orders via apps, in-house or through delivery partners like Swiggy and Zomato and operate single or multiple food brands. A booming cloud kitchen in Delhi The perfect recipe to run a successful cloud kitchen is by selling an amazing food product. Cloud kitchens are popular because of the food they offer. Unlike a restaurant with a great dining experience where people go for the service and ambience, a cloud kitchen’s only value is its food. So, the food on the menu is the most important ingredient of a cloud kitchen, and not working on the product well enough and creating a good menu will most certainly not work. Cloud kitchen owners should work on their food to make it stand out. They should master the recipe and find a niche over their competitors. Cloud kitchen rely on their delivery and take-out format For cloud kitchens to be able to sustain, they need to keep their costs low. They must be careful not to spend too much money on packaging. The cost of packaging for cloud kitchens should not be more than 5 per cent of total expenses. Kitchen experts suggest that the cost of goods sold should ideally be around 25 per cent of total costs. Although food packaging is one of the most important parts of a cloud kitchen, one has to ensure that the packaging ensures safe travel of the food from the kitchen to the consumer, while also offering hygiene and taste. Packaging is also a great way to market your cloud kitchen The biggest mistake that cloud kitchens do is operating 6-7 brands from one location. When there are 10 different cuisines in one kitchen, the manpower has to be trained specifically. The equipment used for one cuisine might not work for the other. That’s why a lot of cloud kitchens have a problem making money. Being particular about locations can be a bad decision as Profitable cloud kitchens can flourish even in tier 2 cities more than in fancy urban hubs. So, what’s fuelling this growth in cloud kitchens? In India, a person on an average orders 6-7 meals per month at home, which is far lower than the global average of 16 orders a month. Hence, the scope to expand this segment is huge and it is important that those looking to start a successful venture or business capitalise on this opportunity. SEARCH How was Chocolate Born FOOD Virgin Territory: These non-alcoholic thirst quenchers are mixologist approved FOOD Tasting the sunny side of Christmas: Christmas Cocktails FOOD 5 Destinations You Must Head to Taste Wine in India FOOD Breakfast – Don’t miss! FOOD POPULAR POSTS Advertisement Advertisement By Anushka Sharma 7-Day Anti-Inflammatory Meal Plan For Anti-Ageing That Actually Works Like Magic 5 April 2024 FOOD By Anushka Sharma The Mind-Blowing History Of Butter Chicken 27 March 2024 FOOD by Aishwarya Let’s talk about the alcohol brands owned by celebrities 2 November 2022 FOOD by Aishwarya Tasting the sunny side of Christmas: Christmas Cocktails 2 November 2022 FOOD RELATED POSTS

by Aparajita Jaiswal The Icon of Minimalistic Fashion 16 July 2021 FASHION Advertisement Advertisement From a mediocre hat designer to one of the prime influences on American Fashion, Halston emerged as one of the greatest illustrators of minimalism and luxurious fashion. As halter necks still tend to be one of the greatest trends in fashion today, one shall go back to the 1970s when Halston gave the halter neck an upgrade with his luxurious touch. Surrounded with silk tranquillity, his halter dress which he designed for his closest one, Liza Minnelli gained immense amount of recognition. It was simple, classic, sophisticated in every way with a hint of luxury. In the most momentous fashion shows in the history of American Fashion, The Battle of Versailles, his victory marked the birth of an icon with his magic and gained gigantic fame. He was also notable for the diversity of race and culture in his models which represented his art. His work and closed affiliation with some of the renowned faces like Andy Warhol and Bianca Jagger brought him more recognition. Halston created a water-proof trench coat, expanding his brand across the country. As much as he liked to party at the Studio 54, he gave birth to Disco-Dressing and entered the world of shimmer in the form glitzy glam and sequined outfits. But nothing took take place of the glamour of the Halter, which was popularized across America. His appeal of sophisticated fashion comes from the fantastic choice of materials he used for his designs. From cashmere silk to shimmering satin, Halston had it all. The brand logo itself expressed Halston’s love for minimalism. If one watched the Netflix documentary “ Halston”, they could notice how he surrounded himself with minimalism, through his choice of dark colours in his house and his office furnished with red walls and glass. His day to day black outfits with long coats of mostly beige, expressed his monochromatic lifestyle. Growing a brand by creating vast varieties of products and lines can be very challenging, but Halston loved challenges. Beginning with dresses refining classy appeal, he introduced his monochromatic taste through a line of luxurious luggage, red carpets, aviators, bath robes, and what not. Eventually, He ended up selling his brand and his name to Norton Simon Inc. For which he was offered approximately 11 million dollars. He became the Creative Director of the brand he founded. Side by side, Halston became an addict of cocaine consumption because of his regular visit to Studio 54. He also faced relationship crisis the same time his business was steeply moving towards decline. A dialogue of Halston (Ewan McGregor) from the Netflix documentary, – “ I must be a real artist because I am a terrible businessman” – touches ones heart. Money brings fame, but it can also take away everything. Halston spent his last days driving to San Francisco, soon after he was tested positive for AIDS related lung cancer. After two years in Francisco, the world lost an iconic designer in March 1990. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement By Anushka Sharma These Fashion Trends Are Literally Scary For Your Health 1 April 2024 FASHION By Anushka Sharma India Is Finally Having A Major Fashion Moment 23 March 2024 FASHION By Anushka Sharma Fashion Trends: What's Hot In 2024 22 March 2024 FASHION By Anushka Sharma Is Africa The Next World Leader In Fashion 20 March 2024 FASHION RELATED POSTS

by Akshra Khandelwal On Weaving Dreams, Creating Connections, And Defying Expectations In Purva’s Life 26 August 2023 LIFESTYLE Advertisement In a world where social media has become an indispensable part of our lives, the role of influencers has taken on new dimensions. These digital trendsetters shape our tastes and act as bridges between brands and consumers. In a candid conversation with the effervescent and talented influencer Purva, we delved into her journey, her thoughts on the industry, and her passion for Public Relations (PR). With a career that has blossomed unexpectedly and an approach to life that's as spontaneous as it is inspiring, Purva's story is a testament to the magic that can unfold when one embraces uncertainty. As we kicked off our conversation, Purva's vibrant energy was palpable. "I am doing well. Thank you!!" she exclaimed, setting the tone for a lively dialogue. "Every day is different. I get to learn so many new things daily," she mused. The world of influencers is not just about posting pretty pictures but a constant process of self-improvement and evolution. Purva's dedication to learning mirrored her passion for connecting with industry experts. "Getting the opportunity to meet some of the best people in the industry is incredibly enriching," she shared. One couldn't help but notice the spark in Purva's eyes when discussing high-energy environments. Whether attending events or fashion shows, she described the experience as nothing short of crazy. "My favourite part is when I experience a high-energy environment, be it any event or fashion show… It's a crazy experience," she gushed. It was evident that these moments fueled her creativity and zest for life. One could almost visualize her immersed in the whirlwind of lights, music, and excitement. Amidst all the glamour and glitz, Purva revealed a lesser-known side of her journey—her involvement in Public Relations. But she was quick to correct any misconceptions. "Oh my god, that's not true. SMM & PR are two extremely different things," she clarified. Purva highlighted the essence of PR, which revolves around understanding clients deeper and finding ways to make them stand out uniquely. "In PR, we must understand our clients and how they are unique from others—how can we make them stand out from the rest," she emphasized. As she unraveled the complexities of PR, Purva touched upon the core of her work—innovatively and creatively presenting clients to the public, including media houses, journalists, and audiences. "This is the actual game," she exclaimed, shedding light on the strategic dance that PR professionals perform to create impactful narratives. While many individuals meticulously planned their career paths, Purva's journey took a more spontaneous route. "The next 5 years are a lot of time, and I am someone whose plans have never worked out! I did not plan to do whatever I was doing today!" she chuckled. Her candid admission was a refreshing departure from the scripted narratives often encountered. Instead of being overwhelmed by the uncertainty, Purva embraced it. "None of this was planned, and I love it already, so I've just surrendered myself to the universe. I am sure it will lead me to the right place!" she declared with unwavering faith. As we delved deeper into her world, Purva's passion for her work became even more apparent. "Current Projects! Where do I start? Because we are not allowed to talk about it, I am willing to tap into some Global opportunities for my clients, which I am doing right now," she shared with an air of excitement. The enthusiasm she radiated was a testament to her dedication and love for her job. "I love every bit of my job!" she exclaimed, her eyes lighting up. Her journey wasn't just about climbing the ladder of success and relishing each step. Purva's creative essence was a common thread woven throughout her story. "I have always been creative, and seeing myself do something like that every day gives me so much Joy!" she shared with a beaming smile. Her career was an extension of her true self—a canvas on which she painted her imagination, ideas, and dreams. Her words echoed the sentiment that when one's work aligns with their passions, it becomes an endless source of fulfillment. Influencer, PR professional, and creative soul—Purva's journey is a whirlwind of unexpected twists fueled by her unshakable spirit and zest for life. From the high-energy thrills of events and fashion shows to the intricacies of Public Relations, she seamlessly navigates through diverse landscapes, leaving her mark with every step. Her story serves as a reminder that embracing uncertainty and surrendering to the universe can lead to extraordinary adventures. As we concluded our conversation, Purva's optimism lingered, a beacon of inspiration for anyone daring to follow their heart's calling, wherever it might lead. 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