Meet the Seamaster’s softest strength.

Engineered in gold and grace, Omega’s new Seamaster Aqua Terra brings legacy, femininity, and innovation into a singular form. 

A luxurious whisper, a concealed spark, a treasure hidden in plain sight. With the grace of a secret slipping from lips, Omega introduces its most intimate horological evolution yet. My Little Secret is more than a campaign, it's an invitation into intimacy. And its muse? The new Omega Aqua Terra 30 mm.

Slimmer, sleeker, and exuding quiet strength, the Aqua Terra 30 mm is a timepiece that doesn’t shout but rather suggests. Its appeal is subtle yet irresistible, like the brush of silk against skin or the last note of a beloved song. This is Omega’s answer to the modern woman’s desire: beauty that exudes without having to announce.

Since 1902, Omega has set the gold standard in women’s timekeeping—blending mechanical mastery with artistry across iconic designs like the Ladymatic, Constellation, and Seamaster. With the Aqua Terra collection’s 30 mm debut, the maison introduces a new scale, one that redefines elegance for today’s world without sacrificing performance.

With its 30 mm silhouette, Omega re-imagines versatility through a lens of subtle elegance and undeniable luxury. The 30 mm case opens a new dimension for Omega’s most versatile collection, gracefully balancing everyday wear-ability with unapologetic luxury.

The collection unfurls like a private diary—twelve distinct timepieces, each revealing a different nuance of personality. There are the classics in brushed stainless steel, five in total, with polished link bracelets that shimmer like sunlight on water. Then, there’s the opulence: models in 18K Sedna Gold and 18K Moonshine Gold, glowing with warmth and complexity. For those who live between worlds, Omega offers graceful two-tone combinations that blend steel and gold in perfect harmony.

At the heart of each piece is a radiant dial, framed in symmetry, marked by applied hour markers, and grounded by a discreet date window at 6 o’clock. Flip the watch, and the transparent sapphire crystal caseback reveals the real secret, Omega’s finest miniature engine to date.

When it comes to the heartbeat of the watch, Raynald Aeschlimann, Omega’s President and CEO, puts it best: “The most beautiful part of the watch is the one you cannot immediately see.” Beneath the dial lies the Calibre 8750 (for stainless steel and two-tone models) or the Calibre 8751 (for Sedna and Moonshine Gold) both newly engineered for this intimately scaled case. It’s a technical triumph, conceived not just to fit but to elevate the smaller silhouette.

Each movement carries the Master Chronometer certification, the pinnacle of precision, magnetism resistance, and durability. These calibres offer self-winding performance in both directions, enhanced by the Co-Axial escapement and silicon balance spring. They hold more than 48 hours of power reserve, enough for long weekends and last-minute escapes.

It’s craftsmanship so refined, so hidden, you almost forget it’s there. But isn’t that the very definition of luxury?

Much like a secret, the Aqua Terra 30 mm isn’t about making statements, it’s about confidence. The bracelets are engineered for seamless integration, sculpted in brushed and polished finishes, secured with Omega’s patented screw-and-pin system, and closed with a butterfly clasp that adjusts for effortless comfort.

Every element, from the dial proportions to the feel on the wrist, speaks to the idea of ease, of elegance that doesn’t try too hard, of a luxury that’s lived in, not put on.

To celebrate this release, Omega enlisted six luminaries, redefining modern femininity from across music, film, and fashion, each embodying the campaign’s sensibility: personal, expressive, quietly powerful. Among who are Ashley Graham, Tems, Ariana DeBose, Marisa Abela, Danielle Marsh, and Sunday Rose Kidman Urban.

Their testimonials are intimate and disarming. Tems calls her watch “a layering essential.” Graham insists “it will never come off.” Ariana DeBose says it simply: “The ultimate secret is to wear it with joy.” In a rhythmic campaign film, the watch passes hand to hand like a shared confidence, underscoring the irresistible urge to reveal beauty, eventually.

Omega suggests, this isn’t just another watch. It’s a secret you wear. A symbol of quiet rebellion against the overt and overstated. The Omega Aqua Terra 30 mm doesn’t seek the spotlight, it becomes it. For the woman who finds power in her own rhythm, elegance in her own way, and joy in things not everyone can see, this is your little secret.

And perhaps, it’s time to let it slip.