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By Urvashi Jain TRAVEL Qatar Airways And Paris Saint-Germain Renew Alliance, Elevating Global Sports Presence By Urvashi Jain 25 February 2025 Advertisement Advertisement Advertisement Qatar Airways Extends Principal Partnership With Paris Saint-Germain Doha, Qatar- Qatar Airways , recognized as the world’s best airline by Skytrax in 2024, has officially extended its partnership with Paris Saint-Germain (PSG) until 2028. This renewed collaboration strengthens the long-standing bond between the two global brands, built on shared values of excellence, ambition, and innovation. The announcement follows PSG’s victory over Manchester City at the Parc des Princes in the UEFA Champions League , where Qatar Airways plays a key role as the tournament’s Official Airline Partner. This partnership extends beyond football, involving Qatar Duty-Free and Hamad International Airport, creating a seamless brand ecosystem. The Qatar Airways logo will continue to be featured on PSG’s iconic red and blue jerseys, training gear, and warm-up kits in Ligue 1 and European competitions. Expressing His Enthusiasm, Qatar Airways Group Ceo, Engr. Badr Mohammed Al-Meer, Stated : “We are thrilled to extend our partnership with Paris Saint-Germain, a club that embodies the spirit of excellence and innovation. This collaboration is a testament to our shared vision of connecting and inspiring people around the world. Together, we will continue to redefine the boundaries of what is possible, both on the pitch and in the skies.” PSG President Nasser Al-Khelaïfi echoed the sentiment, emphasizing the club’s pride in continuing its collaboration with Qatar Airways. He highlights, “We are proud to extend our partnership with Qatar Airways, the world’s leading airline, through 2028. This collaboration, founded on excellence, creativity, and innovation, was exemplified by the groundbreaking in-fight press conference aboard a Qatar Airways flight to kick off 2025. Together, we will continue to set new benchmarks and create history in the years ahead.” Beyond branding, this partnership brings PSG’s global fan base closer to the action through Qatar Airways Privilege Club, the club’s official frequent flyer program. Additionally, Qatar Airways Holidays will continue offering exclusive PSG fan travel packages, allowing supporters to experience both Paris and world-class football. Qatar Airways remains at the forefront of technological advancements, offering passengers complimentary gate-to-gate wi-fi through its collaboration with Starlink. PSG has already utilized this connectivity for a historic virtual press conference while flying at 35,000 feet ahead of their French Cup victory over Monaco in Doha. This renewed alliance is more than a sponsorship - it’s a commitment to enhance fan experiences and brand engagement. Exciting initiatives will be introduced, merging PSG’s elegance with Qatar Airways’ premium hospitality, exclusive club experiences, and lifestyle collaborations. The partnership will also drive global marketing campaigns, further solidifying both brands’ presence on the international stage. Qatar Airways’ extensive sports sponsorship portfolio includes collaborations with FIFA, Formula 1, UEFA, MotoGP, and various other international sporting events. The airline’s commitment to excellence extends beyond aviation, creating strategic alliances that unite sports, travel, and entertainment. SEARCH The Fashion Capitals Of Asia: Exploring Style Beyond Borders TRAVEL Unveiling Delights Of Hotel Palazzo Versace Gem Of Dubai TRAVEL 7 Abandoned Cities In India And Abroad That Are Too Beautiful To Be Forgotten TRAVEL airBaltic Makes Global Debut On World’s Safest Airlines List TRAVEL Revolutionizing Air Travel: Qatar Airways Introduces AI-Powered Booking With Sama TRAVEL POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Peninsula Bangkok: Grace Beside The Chao Phraya 4 October 2025 TRAVEL By Shriniwas Kodape 64 Floors Up: Lebua At State Tower Perspective 4 October 2025 TRAVEL By Shriniwas Kodape Four Seasons Bangkok: Where The River Holds Its Breath 17 September 2025 TRAVEL By Shriniwas Kodape Neon, Smoke, And Chili Fire: A Night In Bangkok’s Chinatown 2 September 2025 TRAVEL RELATED POSTS Advertisement

By Rinni Pathak TRAVEL The Take Off Of A Flight Connecting Emirates And NBA By Rinni Pathak 16 February 2024 Advertisement Advertisement Advertisement On the very date of 8 February 2024, the famous airline Emirates was announced as the official Global Airline Partner of the National Basketball Association (NBA). The day saw an announcement of a multiyear worldwide marketing collaboration between the two associations. All thanks to this partnership, Emirates will be becoming NBA’s first-ever referee jersey patch partner and title partner of the NBA Cup which had the former name of NBA In-Season Tournament. Being the inaugural title partner of the Emirates NBA Cup, the international airline will be represented by a co-branded Emirates NBA Cup event logo, with co-branded advertising on the NBA’s international social media networks, and in-arena signage during the Emirates NBA Cup Semifinal and Championship games beginning the following season. All NBA referee uniforms will also have the Emirates logo, as of Sunday, February 18, at 8:00p.m. ET on TNT, when the 2024 NBA All-Star Game takes place. The chairman and CEO of Emirates Group, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and Chief Executive stated, “We are proud to establish a global marketing partnership with the National Basketball Association to become its Official Global Airline Partner”. He added, “This collaboration will also see Emirates become the league’s first referee jersey patch partner and the inaugural title partner of the NBA Cup. With basketball’s popularity around the world, we are excited to work with one of the most globally recognized and prestigious professional leagues. The NBA is a valuable addition to our sponsorship portfolio as it allows us to connect with a vast global fanbase, including in the U.S., where the game is an integral part of our country’s sport culture.” In addition to that, NBA Deputy Commissioner and Chief Operating Officer Mark Tatum also stated, “Emirates is a world-class airline that shares our commitment to engaging fans around the world in new and creative ways.” He also said, “As basketball continues to be recognized as the fastest growing sport globally, this collaboration will showcase the excitement of the NBA to the millions of people who fly Emirates every year.” Emirates will also have the opportunity to participate in other major league events owing to the sponsorship. These events will include NBA Crossover, an immersive fan experience held during NBA All-Star, and as the presenting partner of the NBA Finals Legacy project, which will see new NBA Cares Live, Learn, or Play Centers dedicated in each NBA Finals team market. Starting with the 2024 NBA All-Star Game, Emirates branding will also be displayed during nationally televised NBA games using virtual in-arena signage and on top of the backboard. It is hoped that Emirates will be able to engage NBA fans globally as a collaborator of select preseason and regular-season NBA Global Games and through the league’s engaging fan events, including “NBA District” and “NBA House.” Fans will be able to enjoy NBA content on all Emirates flights via the airline’s content on all Emirates flights via the airline’s inflight entertainment system, including long-form documentaries, player profiles, interviews and more. Icing on the cake is the fact that basketball fans will have the chance to purchase a wide range of official NBA merchandise, including basketballs, sportswear and vintage collectibles, with co-branded collaborations to follow later this year. The merchandise will be sold at the official Emirates Store at Emirates’ Headquarters in Dubai and online at www.emirates.store , which delivers globally. Emirates Skywards members can even redeem Miles to purchase items from the exciting range. The patch of Emirates will also be showcased on all the jerseys for all the referees in the Women’s Basketball Association (WNBA), starting with the 2025 season, and NBA G league, the official minor league of the NBA, originating with the 2024-25 season. The 73 rd NBA All-Star Game will be held at Gainbridge Fieldhouse in Indianapolis, Indiana and make it to fans in 214 countries and territories in 60 languages on television, digital media and social media. Emirates has been a constant support to basketball in the region for almost 30 years, helping to connect with avid fans of the famous sport in the UAE and Lebanon, and providing a space for highlighting the best of the best performers. Emirates’ international partnership portfolio consists of collaborations with top sporting clubs, tournaments, high profile cultural affairs, and others. Emirates’ Emirates’ partnership with NBA will assist the airline’s efforts to get hold of a giant fanbase in the U.S. and globally through a shared affection for the sport of basketball. Emirates is currently seen offering services to 12 U.S. gateways, including Boston Logan International Airport (BOS), New York’s John F. Kennedy International airport(JFK), Los Angeles International Airport (LAX), Houston’s George Bush Intercontinental Airport (IAH), Chicago’s O’Hare International Airport (ORD), Washington D.C.’s Dulles International Airport (IAD), Seattle Tacoma Airport(SEA), Newark Liberty International Airport(EWR), Dallas-Fort Worth Airport(DFW), San-Francisco International Airport(SFO), Miami International Airport(MIA) and Orlando International Airport(MCO). Hence, the collaboration between the NBA and Emirates can be symbolized as an extraordinary alliance that shall be the epitome of mesmerizing basketball experience which will do nothing but only enthrall the sports’ fans worldwide. Through the partnership, the two brands are seen demonstrating the power of togetherness by uniting the worlds of sports and aviation. SEARCH The Fashion Capitals Of Asia: Exploring Style Beyond Borders TRAVEL Unveiling Delights Of Hotel Palazzo Versace Gem Of Dubai TRAVEL 7 Abandoned Cities In India And Abroad That Are Too Beautiful To Be Forgotten TRAVEL airBaltic Makes Global Debut On World’s Safest Airlines List TRAVEL Revolutionizing Air Travel: Qatar Airways Introduces AI-Powered Booking With Sama TRAVEL POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Peninsula Bangkok: Grace Beside The Chao Phraya 4 October 2025 TRAVEL By Shriniwas Kodape 64 Floors Up: Lebua At State Tower Perspective 4 October 2025 TRAVEL By Shriniwas Kodape Four Seasons Bangkok: Where The River Holds Its Breath 17 September 2025 TRAVEL By Shriniwas Kodape Neon, Smoke, And Chili Fire: A Night In Bangkok’s Chinatown 2 September 2025 TRAVEL RELATED POSTS Advertisement

The Influence Of Kanye West On Fashion by Priti Sharma The Influence Of Kanye West On Fashion 11 December 2022 FASHION Advertisement Advertisement Advertisement All of us are familiar with Kanye West's outrageous outbursts. Like when he climbed the stage and took Taylor Swift's microphone, or when he declared his intention to run for president in 2020. Although Kanye West has made several odd statements, he has had the greatest impact on modern fashion because of his distinct aesthetic from other rappers' aesthetics, his real effect on sneaker culture, and how rappers define masculinity as a whole. Rapper Kanye West stood out among others for his sense of style. Kanye used thinner clothing, whereas the majority of rappers before him had a more "thug"-like aesthetic. With the elegance of a bull in a Givenchy shop, Kanye West challenged the hip-hop fashion establishment. The self-described "slave to fashion" stood apart from his contemporaries when he first entered the rap industry in 2002. The Chicago MC deviated from the typical look of rappers, who were often dressed in tall tees, enormous sports jerseys, and baggy pants. Instead, he wore Ralph Lauren polo bears and backpacks. Although Kanye is not the first rapper to defy fashion conventions or wear pink, the Louis Vuitton Don paved a previously unheard-of road into the realm of high-end design. The multi-hyphenate has transformed into a respectable fashion hero thanks to stunts like his listening party/fashion show held at Madison Square Garden and connections with industry figures like Riccardo Tisci, Anna Wintour, and Phoebe Philo. However, this visionary's creativity goes beyond only introducing thinner fits to hip-hop. Since he persuaded youngsters to wear those godawful shutter sunglasses and ask their parents to purchase them Air Yeezys, Kanye's influence on the fashion world and the youth has been clear. With the ballerina-filled ingenuity of Runaway, he later exposed street youngsters to Phillip Lim on his own. Rap fans saw The Throne debut various Givenchy collaborations, including leather kilts and album artwork, demonstrating how individualism and creative expression triumph over outdated gender conventions. At Coachella, Kanye purposefully disregarded gender stereotypes by donning a women's Celine top, redefining masculinity in hip-hop. Of course, haters frequently question the rapper's sexuality because of the widespread homophobia in the genre. However, Kanye has never let criticism get to him. He is doing more than merely dispelling the erroneous link between sexual desire and skirts by dressing in gender-neutral attire. A$AP Rocky, Young Thug, and Jaden Smith are just a few of the expressive, progressive young musicians he is giving the world. Thugga has no qualms about saying that "90 percent of my clothing are women's," and Jaden celebrates gender fluidity in his most recent Louis Vuitton advertisements, thanks in part to Yeezy's creation of safe places for males to dress however the hell they want. Even rappers A$AP Rocky and Kendrick Lamar have acknowledged The Life of Pablo MC as having a significant influence on their sharply tailored clothing. Not to add, it's impossible to go five blocks in downtown NYC without seeing ten Yeezy impersonators. Even if some people don't like Kanye's so-called rants, he has a point when he says, "I am so credible, so important, and so relevant that I will alter things." And he has that. Regardless of how often his Yeezy designs are criticized, Kanye is a visionary with the ability to alter how people dress. Beyond the mic, he is amazing. He has become one of the most important people in the world of fashion because of his constant dominance in the fashion world. And, buddy, the youngsters are making notes. #KanyeWest #HipHop #Fashion #Rappers #Yeezy #LouisVuitton #Givenchy SEARCH Why does Fashion Need Fashion Shows FASHION From Dreams To Crowns: Anuradha Garg’s Inspiring Mrs. India Story FASHION Colour Psychology in Fashion: Explained FASHION Legendary Female Icons Who Made Fashion Statements In The 20th Century FASHION The House of Chanel: History FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Sakshi Shah Emporio Armani SS26 Is What Effortless Actually Looks Like Right Now 13 April 2026 FASHION By Sakshi Shah Max Fashion Turns 20 At Lakmé Fashion Week, In A Showcase That Felt Instinctive 7 April 2026 FASHION By Sakshi Shah Inside Lakmé Fashion Week: Triune By Prasoon Sharma Presents Fragile Dreams 2 April 2026 FASHION By Sakshi Shah Inside Gen Next At Lakmé Fashion Week: A Showcase Led By Saim 31 March 2026 FASHION RELATED POSTS Advertisement