If Jaipur packed its most stylish addresses into one room, it might look a lot like The Pink Edit.
Arriving in Mumbai for the first time this October, the two-day showcase by Hidden Treasures Jaipur brings together a thoughtfully curated mix of fashion, jewellery and lifestyle brands that celebrate the creativity and craftsmanship the Pink City is known for.
Jaipur has long been a destination for those who appreciate beautiful things. From intricate jewellery and handcrafted textiles to contemporary labels rooted in tradition, the city has built a reputation for design that feels both timeless and distinctive. The Pink Edit aims to bring a slice of that world to Mumbai, offering visitors the chance to discover brands and makers they may not come across elsewhere.
What sets The Pink Edit apart is its approach to curation. Rather than bringing together hundreds of exhibitors under one roof, founders Saloni Bhandari and Richa Singh have focused on creating an experience that feels intentional. Every participating label has been carefully selected, resulting in a showcase that highlights quality, craftsmanship and individuality.
Visitors can expect everything from festive-ready fashion and statement jewellery to lifestyle finds that add character to everyday spaces. Whether you're searching for a special occasion outfit, a meaningful gift, or simply enjoy discovering emerging brands, there's something satisfying about finding pieces with a story behind them.
The timing feels especially relevant. As the festive season approaches, shoppers are increasingly looking for purchases that feel personal rather than mass produced. The Pink Edit offers an opportunity to explore collections that reflect the skill, artistry and attention to detail often associated with Jaipur's creative community.
For Hidden Treasures, bringing the showcase to Mumbai marks an exciting milestone.
"We started Hidden Treasures because truly beautiful, well-crafted things deserve to be seen by more people and bringing Jaipur's finest to Mumbai, a city we deeply admire, feels like a milestone we have been quietly working towards for a long time. This one is personal," says founder Saloni Bhandari.
Co-founder Richa Singh adds, "Every edition of Hidden Treasures is curated with intention, care, and a deep respect for the craft behind every piece. Mumbai has always known quality, and we are here to meet that standard."
With many participating brands making a rare appearance in the city, The Pink Edit is set to offer Mumbai shoppers something increasingly difficult to find—a thoughtfully curated experience centred around discovery, craftsmanship and design.
The Pink Edit by Hidden Treasures Jaipur
Venue: The Palace Halls, NSCI Worli, Mumbai
Dates: 16th & 17th October 2026
Timings: 11:00 AM – 8:00 PM
Entry: Free
Whether you're a fashion enthusiast, a design lover, or someone who simply appreciates well-made things, The Pink Edit promises a chance to experience Jaipur's creative spirit without leaving Mumbai.
