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Media Kit 2023

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about L'UTOPIA

A culmination of everything from fashion, beauty, entertainment, society, food and travel, etc. L'utopia is the one-stop destination for everything you wish to know. As an Indian-origin magazine, we aspire to be global in our pursuit of talent. We strive to provide our readers with a different perspective on life. With the platform of our magazine, we aim to provide a platform for talents in the creative market and give them a voice in a place where they may not be adequately heard. By cooperating with various artists and companies, we make L’UTOPIA magazine a platform that promotes inspiring work and uses it to spread boundless talent to unexplored corners.

L’UTOPIA magazine aims to lift the curtain shrouded over the entertainment industry, giving our readers a glimpse into the hard work behind the scenes. We collaborate with artists to create organic content, allowing us to bond with our readers and help the readers bond with the industry. L’UTOPIA wishes to empower its readers, making it a platform of exchange for innovation and ideas. 

WHAT we
    
OFFER

We’ll help tailor your campaign to one (or all) of our robust media channels, whether it’s a digital magazine ad delivered to the devoted L’UTOPIA subscriber, or digital custom content amplified across lutopiamagazine.com and our social channels.

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BRANDED CONTENT

ADVERTISING

PRODUCTION

SHOP

EVENTS

Website Global Reach

Global Readership

Social Media Global Reach

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MEET  Our
AUDIENCE

4,038,460+

90 days global average reach

AUDIENCE

93.9%

age between 18-34

IMPRESSIONS

9,240,072+

90 days global average reach

E-MAIL

6,000+

subscribers

SOCIAL

63,501+

followers

FEMALE

42.1%

MALE

57.9%

Source: Instagram Analytics (Dec. 2022 - Feb. 2023)

SOCIAL

Starting at: ₹20,000/Post

With an Instagram following of 63.5k+, L’UTOPIA has a robust social media following. We know how to engage our followers on every platform that matters. In last 90 days, L’UTOPIA Instagram content reached more than 4m+ people, and generate over 676k+ engagement (including comments, shares and likes)

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9.2M+

INSTAGRAM
IMPRESSIONS
IN LAST 90 DAYS

REACH the
L'UTOPIA
FORWARD
GLOBALLY

DIGITAL RATE CARD

FORMAT
RATE
Display Advertising Opportunities*
Homepage native ad carousel
(HP takeover for one week- no impressions commitment)
₹16,000
Interscroller (High Impact Mobile Only Unit)
*Targeting Options available at 20% Premium
₹150 CPM
Display Ads-Static
₹100 CPM
Branded Video Distribution 
(website + social)
₹1 Per View
Native Advertising Opportunities
Native Microsite
(6 Stories with 24 Posts, 1 emailer inclusive, discovery on website)
₹2,00,000
Native Story
(1 Story with 4 Posts)
₹50,000
Social Media Opportunities
Instagram Carousel
(Photo/Video)
₹25,000
Instagram Story
(Photo/Video)
₹25,000
Instagram Post
₹20,000
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Our Content

FASHION

Our top picks of new fashion and grooming products to add to your stash.

ARTISTS

We work with multiple artists from all fields if life and help give them a platform to showcase their work.

COVER STORIES

A collection of Great minds that have graced the cover of our esteemed magazine.

TRAVEL

Everything you need to know to enjoy a global destinations.

FOOD

A treasure trove of mouth watering delicacies from around the globe and chefs that make them!

LIFESTYLE

We cover tips and interview lifestyle gurus to help our audience live a better and healthier way of life. 

SOCIETY

We target important global and daily issues that one faces on an everyday basis and aim to create the utopian dream.

SHOP

A collection of the top picks and trending brands and their products!

DESIGNERS

Talented and hard working fashion and product designers speak their mind and tell us about their unique designs.

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DIGITAL ADS

Standard Display: ₹400-₹500/CPM (NET)     Video: ₹800/CPM

We offer a variety of premium advertising placements across lutopiamagazine.com. Our ad units are strategically positioned to maximum visibility and engagement for advertisers.

HOMEPAGE TAKEOVER + POE

Rate: ₹20,000/Day (NET)

Looking for maximum impact? This opportunity offers advertisers 100% share of voice and averages 12K daily impressions on the homepage and most other points-of-entry (POE).

BRANDED CONTENT

Storytelling is what we do, and we’d love to help tell your brand’s story. Our iconic media brands craft stories that resonate globally, and our new branded content studio will lend that same editorial expertise to creating content that elevates your brand.

INTEGRATED EDITORIAL

Best for advertisers looking for editorial recommendations on how to most effectively and authentically integrate into our content

Voice, look and feel of the content will match brand’s style

DESIGN

If you would like us to prepare artwork for your ad, a design cost (time dependent) of between ₹1,000 - ₹2,500 (plus GST) will apply. Minor changes to existing artwork will incur a fee of ₹800 (plus GST). Upon request, client’s artwork will be supplied to them as a high res pdf for use elsewhere.

SPONSOR CONTENT

Best for marketers with a specific message or theme in mind, with less flexibility to align with editorial recommendations

Voice, look and feel of the content itself will differ from the brand’s style

EDITORIAL

Editorial is to be supplied by the client, even if only in a rough format. If this is not possible, editorial writing services are available at ₹4,000 (plus GST) per finished article - 400 words max.

ADVERTISING PRICES AND SPECIFICATIONS

SIZE
PRICES
Front Cover
₹80,000
Back Cover
₹40,000
Double Page Spread
₹50,000
Full Page
₹30,500
1/2
₹16,500
1/3
₹14,000
1/4
₹12,000
3 Images
₹8,500
Writing Charge
₹4,000
Market Place
One Ad - ₹7,700
6 Ads - ₹5,000 per ad
12 Ads - ₹2,000 per ad
Market Place:
One Ad - ₹3,000
Mini Ad
6 Ads - ₹2,000 per ad
Competition Space
₹9,000
Inserts
₹2,600 per 1000

ONLINE ADVERTISING PRICES AND SPECIFICATIONS

MEDIA
PRICES
L’utopia: Email Out
Ad price + ₹2,000
Online Link
₹1,000
Banner ad on L’utopia’s website
₹20,000
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Newsletter

E-blasts

Subscribers: 6,000+

E-BLASTS

Starting at: ₹40,000 (NET)

Our e-blast list is comprised of subscribers who have opted to receive communications from L’UTOPIA partners. Engage this audience with an e-blast designed specifically for your event, promotions or product sampling offer.

Subscribers: 6,000+

NEWSLETTER

Starting at: ₹16,000 (NET)     Ad units: Big Box

L’UTOPIA subscribers love seeing us in their inbox, evident by our tremendous open rates that far exceed industry benchmarks. Our L’UTOPIA newsletter is distributed 3X weekly to an opt-in list of subscribers.

ARTWORK SPECIFICATIONS: E-NEWSLETTER & EDM

e-NEWSLETTER & EDM SPECIFICATIONS
Targeted EDM
₹7 per member
Skyscraper (bottom half)
₹16,000
Skyscraper (top half)
₹42,000
e-Newsletter Advertorial
₹16,000
e-Newsletter Editorial Slot
₹10,000
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MONTHLY
SPECIAL
ISSUES

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DIGITAL EDITION

ARTIST EDITION

SHOOTS & PROMOTIONS

Celebrities  |  Models  |  Influencers Editorials  |  Campaigns  |  High-Fashion Street Fashion  |  Beauty
Catalogue E-Commerce  |  Products

and many more..

SIGNATURE & CUSTOM EVENTS

Whether it’s sponsoring one of our signature events or working with us to celebrate a public or private special initiative, our virtual/live events provide excellent value, reach and return. All-inclusive customised programs can be as simple as RSVP management from start to finish, or as grand as securing top vendors, branding/signage, photography, entertainment and more.

MARKETING, AWARENESS & REACH

We manage the promotional campaign, invites, ticketing (if required), RSVPs and production of all assets; as well as targeted invitations or deployment of a promotional campaign across our robust digital and/or social channels.

CONTENT & POST EVENT COVERAGE

Social coverage during the event with the option to have an editor on-site to co-host, participate in a panel or curate content.

Opportunity for digital and/or social post-event coverage.

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