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by Aparajita Jaiswal The House of Chanel: History 1 May 2021 FASHION Advertisement Advertisement Coco Chanel, the artistic genius of a million dollar empire, who was born by the name of Gabrielle Bonheur Chanel, was a French fashion designer who ruled over Parisian haute couture for almost six decades. Her elegantly casual designs inspired women of fashion to abandon the complicated, uncomfortable clothes like petticoats and corsets that were prevalent in 19th-century dress code. Among her ever so classy innovations were the Chanel suit, the quilted purse, costume jewelry, and the “little black dress”. Although the cosmetics and perfume wing of the French fashion house began many years ago with a little fragrance called No5. It started life back in 1921 when Gabrielle ‘Coco’ Chanel was already reigning over the Paris fashion world. Everyday is a fashion show, the world is our runway Coco Chanel Chanel was born into poverty in the French countryside. After a brief stint as a shop girl, Chanel worked for a few years as a café singer. She later, with financial assistance from Arthur Capel, opened a tiny millinery shop in Deauville, France, where she also sold simple sportswear, such as jersey sweaters. Within the span of mere five years, her use of jersey’s fabric to create a poor girl look had attracted the attention of influential wealthy women seeking relief from the prevalent corseted styles. Faithful to her belief that “luxury must be comfortable, otherwise it is not luxury,” Chanel’s designs stressed simplicity and comfort and revolutionized the fashion industry, changing uncomfortable corsets to leisure suits. Chanel enlisted a lot of financial help from various companies and wealthy gentlemen. The magnificent empire of Chanel no. 5 was first supported financially with the help of Ernst Beaux and introduced to the world in 1921 for the very first time. Ernst Beaux was one of the most-talented perfume creators in France. It is said that from the various samples procured by Ernst Beaux, Chanel chose the fifth sample, giving the perfume its official name. It was a combination of jasmine and several other floral scents that was more complex and mysterious than the single-scented perfumes then on the market. Chanel was the first major fashion designer to introduce a perfume and that she replaced the typical perfume packaging with a simple and sleek bottle also added to the scent’s success. She partnered with businessmen Théophile Bader of the Galeries Lafayette department store and Pierre Wertheimer of the Bourjois cosmetics company, who both agreed to help her produce more of her fragrance and to market it in exchange for a share of the profits. After signing a contract wherein she received only 10 percent of the royalties, Chanel enacted a series of lawsuits in the ensuing decades to regain control of her signature fragrance. Although she was never able to renegotiate the terms of her contract to increase her royalties, Chanel nonetheless made a considerable profit from the perfume. By the late 1920s the Chanel industries were reportedly worth millions and employed more than 2,000 people, not only in her couture house but also in a perfume laboratory, a textile mill, and a jewelry workshop. At the same time, Chanel started to expand and go global launching a cosmetics line in 1924 and a range of skincare products in 1929. Chanel closed her couture house in 1939 with the outbreak of World War II. Her associations with a German diplomat during the Nazi occupation tainted her reputation, and she did not return to fashion until 1954. That year she introduced her highly copied suit design: a collarless, braid-trimmed cardigan jacket with a graceful skirt. She also introduced bell-bottomed pants and other innovations while always retaining a clean classic look. In the 50s, Chanel No5 really was the perfume to be smelt in. In a 1954 interview, Marilyn Monroe famously answered the question “What do you wear to bed?” with the line “Just a few drops of No5”. After her death in 1971, Chanel’s couture house was led by a series of different designers, stabilizing the situation in 1983 when Karl Lagerfeld became chief designer. The popularity of the perfume continued to grow but this wasn’t necessarily a good thing. In the 1970s it was decided that No5 had lost its air of exclusivity so it was reinvented and made less widely available. Huge advertising campaigns were adopted using big name directors and big name stars; a Chanel tradition that lives on to this day. Chanel’s shrewd understanding of women’s fashion needs, her enterprising ambition, and the romantic aspects of her life, her rise from rags to riches and her sensational love affairs, continued to inspire numerous biographical books, films, and plays, including the 1970 Broadway musical Coco starring Katharine Hepburn. Chanel Today Today Chanel is 87 years old and worth $100 Million. Chanel is owned by by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Coco Chanel. Chanel focuses exclusively on women’s high fashion and ready-to-wear clothes, luxury goods, and accessories. Chanel has a huge range of fancily-priced makeup with seasonal launches and limited edition collections that come thick and fast. In more recent years, something strange happens when Chanel launch a new shade. People get a bit giddy, waiting lists are formed and cheap copycats are produced. It is one of the top luxury brands, a classic understanding of from rags to riches and a desire of every woman across the globe. Overtime they have become exclusive, desired and rare which are the reasons why Chanel’s items are both popular and expensive. #Jasmine #Chanelno5 #Fashionindustry #Fashiondesigner #Corsets #Fashion #InèsdelaFressange #HouseofChanel #Broadwaymusical #Paris #Chanelscouturehouse #Perfume #WorldWarII #Chanel #Nazi #Littleblackdress #KatharineHepburn #Dress #France #KarlLagerfeld #French #Hautecouture #Petticoats #Jewelry #Scent #ErnstBeaux #CocoChanel SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement By Anushka Sharma These Fashion Trends Are Literally Scary For Your Health 1 April 2024 FASHION By Anushka Sharma India Is Finally Having A Major Fashion Moment 23 March 2024 FASHION By Anushka Sharma Fashion Trends: What's Hot In 2024 22 March 2024 FASHION By Anushka Sharma Is Africa The Next World Leader In Fashion 20 March 2024 FASHION RELATED POSTS

by Aparajita Jaiswal Fashion Trends set by our Top Models 1 May 2021 FASHION Advertisement Advertisement Time and time again, celebrity looks have seemed to catch our attention and made us wonder where we can snag the very same look! Celebrity Models are trend setters. From their basic everyday fashion to a fabulous date night look, we love them all! From Kendall Jenner’s sleek LBD (Little Black Dress) to Gigi Hadid’s casual yet cool outfit, we have it all! Get ready to dive into a world of fashion from the supermodels’ slice of life. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement By Anushka Sharma These Fashion Trends Are Literally Scary For Your Health 1 April 2024 FASHION By Anushka Sharma India Is Finally Having A Major Fashion Moment 23 March 2024 FASHION By Anushka Sharma Fashion Trends: What's Hot In 2024 22 March 2024 FASHION By Anushka Sharma Is Africa The Next World Leader In Fashion 20 March 2024 FASHION RELATED POSTS

by Anushka Sharma In An Earnest Colloquy With Patricia Contreras 10 April 2023 COVER STORIES Advertisement Advertisement Patricia is most definitely an au naturel when it comes to acing the realm of fashion, art and beauty. Here’s us, encapsulating a bit of her life that she shares with us in much fondness. How are you? How’s life going? I am glad to share my path today with your community, it is an honor to be here to talk about my life. Everything is going very well, I have a lot of meetings, trips, and interesting people to meet. I am grateful with life for all the paths I am living, if I imagine all I am living today is exactly what I dreamt about when I was a child.” Well, it indeed is a rarity to be doing what you’ve always wished to do indeed! When asked about Beauty, fashion, art: If she could pick one and only one of these, what would it be and why? I am an artist, and expressing my creativity everyday is a must for me, I have always dreamed of having big collaboration with big brands like Vuitton, or with brands that align to my vision and moto in life, to reply to your question, I can’t choose one topic is just the way I can express and create something that drives my purpose everyday. We’ve been loving your fashion looks lately. Do you have any unpopular facts you’d want to share with us about the fashion weeks you attend? Style is the most important for me, not only in clothes but in everything I do, since I was a kid I always wanted to add my personal touch to everything I do. I have worked with many stylists and my style has grown through the years, I had experimented every single possible style with clothes, hair and makeup, I think I have tried it all and now I am focusing to develop a street - high fashion style, in my opinion is what is working now, we came to an era that everything is mixed now, we have to adapt everyday, I am open to collaborate with new brands, is part of my job. I love to experiment. If I can give advice, it is to not be afraid to experiment, or to not try to fit in the box, go far away from your comfort zone. If not in this industry, where else would you see yourself? I see myself in the United Nations or inside a laboratory experimenting new ways to improve health, DNA issues, I am a geek inside of me, I just love to learn and study. Well, this definitely brought a smile to our face! How rare is it to see such a bewitching combination! When asked about what inspires her art, she says, “My art is inspired by cinema icons, fashion legends, art movements during the time, everything that make an impact on society, art is the most powerful way to express the evolution of a society, art is power and is the ultimate luxury to manifest a position.” Patricia dons a lot of hats at once. We couldn’t help but ask where she sees herself ten years from now, to which she replied,”I do not make plans that long term, but certainly I would like to have the opportunity to create collaborations with fashion brands, make up brands, having my own talkshow, I will let life to surprise me, maybe life can change dramatically, who knows.” Which designer do you look up to in terms of haute couture? I admire and follow designers who know how to enhance the woman, who can magnify her beauty, I can list my favorite ones lately, Valdrin Sahiti, Georges Hobeika, Rick Owens, Dolce and Gabbana, Zuhair Murad, JeanPaul Gaultier, Carolina Herrera, Oscar de la Renta, I think all of them know how to catch the true essence of a woman, there are so many out there, but I just love these ones. Have you ever considered exploring the Indian fashion industry? I have always been very curious about the Indian market. I admire and share their millenary culture, I have many Indian friends and it is my dream to explore India one time on a long trip. I love their cinema too and the people, very warm and kind. About fashion I only know Manish Arora that I used to assist at his show in Paris. At what age did you start involving yourself into the world of art? I was born an artist, I think art is a path that either you born with it or not, you can’t learn this, you have to born with it, since I was 3 I was already painting, everything I was doing was creative, I knew since the beginning that I was not like the rest of my class, I always feel different, the only thing I was interested in was drawing, painting, or plastic classes, I even wonder why I didn’t just did that, I need time to find myself too, I guess. What is art to you? Art for me can be everything, is the way you see and follow your life, the biggest artists are people who truly lived their life through it, there is no in between, you have to let it kill you and express from it, it can sound very dramatic but it can be obsessive, when I used to have my atelier I was consumed by it, I didn’t want to leave, I could eat and sleep in front of my paintings, I had dreams about what I should create, was crazy, is like your loose the meaning of time, hours, days, nothing matters anymore but to take out what is inside of you. What does your art revolve around? My art sparkles joy, fashion, sensuality, love and femininity. It is a tribute to women and how we had evolved through history, through the men's vision, and how powerful we are today, because the world now revolves around women. Can we know a little about your new projects? “I would like to crate an apparel brand, that can extend on the years, as I mentioned above to have my talk show, many things can happen, I will update you accordingly.” Well, we’re not sure of being updated about her ongoing and upcoming projects, but this conversation has definitely refreshed our perspective in understanding how one can do it all indeed! 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