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by Akshra Khandelwal Personal Growth And Relatability: Ishita Khanna's Key To Influencer Success 26 August 2023 LIFESTYLE Advertisement Ishita Khanna, a renowned digital content creator, has carved her own niche in the lifestyle and fashion space for over three years. In an exclusive interaction, we sat down with Ishita to deep dive into the world of content creation in an ever-evolving digital landscape, what drives her to create relatable content for audiences, lifestyle and grooming hacks, the importance of self-care and her approach to personal development. "Work's been incredible. If I talk about my typical work day, it has a lot of team huddles, meetings with brands/agencies, and ideating/scripting for future content and shoots," Ishita shares as she delves into the busy world of a lifestyle influencer. Her days are filled with brainstorming sessions and collaborations that allow her to craft content that resonates with her audience. As we settled in for our chat, we were eager to know more about Ishita's creative journey. "It's fascinating how life takes us on unexpected paths," she began. "In 2018, I started freelancing in social media and content roles, which eventually led me to work for a food blog. While creating videos for the blog, I rediscovered my passion for creative direction. That's when the idea of starting my own YouTube channel struck me like lightning!" Ishita's journey is a testament to the diverse backgrounds that lead one to digital content creation. "Despite my academic background – a postgraduate degree in financial economics and preparing full-time for the UPSC examinations – my heart has always been set on creative direction, filmmaking, editing, and digital media since my early school days," she revealed. Within three months of diving into full-time content creation on YouTube, Ishita gained a massive audience of over 100K subscribers. Her fashion, styling, and lifestyle content hit all the right notes with her viewers. Since then, she's been on a mission to create her own lane in the lifestyle and fashion digital content world. Her adventures have taken her across India and beyond, where she collaborates with brands she genuinely connects with. "I believe in unleashing the power of my visual language, creativity, and marketing to connect with audiences," Ishita shared passionately. "It's not just about my content; I want to give the brands I represent more visibility too." What sets Ishita's content apart is its relatability. Naturally, we were curious about her secret sauce for creating relatable content regularly. "Inspiration comes from everywhere," she said. "From recent travels to magazine archives, movies, and even my friends – they all contribute to my creative process. But the real magic lies in the women around me – my friends, family, and women in power. Their confidence and authenticity draw me in, and I strive to push the same energy into my online content." The most fulfilling part of being a creator, according to Ishita, is the heartfelt messages she receives from women who resonate with her posts. "When someone tells me that my content helped them find what works best for their body type or boosted their confidence in what they wear, it's truly heartwarming," she shared with a warm smile. Of course, with a hectic schedule, self-care becomes essential. Ishita's self-care rituals include her beloved cup of coffee and spending quality time with her furry friends. "My dogs are my stress-busters," she admitted. "But I also find joy in cycling, working out, and spending time with my friends – those little moments of bliss keep me balanced." In the realm of fashion, comfort is key for Ishita. "I've been all about comfort lately," she laughed. "Joggers or cargo pants paired with an oversized tee are my go-to fits. I believe you can look stylish without sacrificing comfort!" For aspiring creators looking to grow personally and professionally, Ishita has some golden advice. "Stay focused on your goals and treat every day like it's day one," she emphasised. "Collaborate with others, be open to feedback, and engage authentically with your audience. Stay curious and explore new creative avenues – that's the path to growth!" As our delightful conversation neared its end, we couldn't resist asking Ishita about her upcoming projects. "Exciting content pieces are in the works with brands and agencies," she revealed with a twinkle in her eye. "Keep your eyes peeled for more in the coming months!" Her journey teaches us the value of staying true to ourselves, finding inspiration in everyday moments, and embracing personal growth with open arms. Until next time, keep sipping your coffee and unleashing your creativity – just like Ishita! 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by Akshra Khandelwal Join Shruti Yogi On Her Enchanting Journey From Kumkum Bhagya To Wanderlust Saga 26 August 2023 LIFESTYLE Advertisement In a world brimming with talent and creativity, Shruti Yogi has emerged as a multifaceted influencer who has successfully etched her name onto the canvas of social media. As I sat down with her for an exclusive interview, her radiant smile and infectious enthusiasm set the tone for a conversation that delved into her journey from acting to influencing, her passion for travel, and the essence of her digital evolution. "Life is treating me well, personally and in terms of work," she shared as we began our conversation. A statement that echoed not just in her words but also in her vibrant demeanour. As an influencer who has managed to strike the perfect balance between personal and professional spheres, it was evident that Shruti's journey was marked by intention and dedication. With a sparkle in her eyes, she revealed her upcoming travel destination – a place lingering in her dreams for far too long. "Iceland," she exclaimed, her excitement palpable. After years of yearning, she was finally set to embark on an Icelandic adventure come October. Her face lit up as she spoke about the ethereal landscapes she was eager to explore and the thrill of experiencing the land of fire and ice. However, her journey to the world of influencers was paved with a different kind of spotlight – the television screen. "I started my journey as an actor in 2015," she reminisced. With roles in TV shows like "Kumkum Bhagya," "Ishq Me Mar Jawan," and cameo appearances in "Kuch Rang Pyar Ke Aise Bhi," she had already made her presence felt in the entertainment world. But it was in 2019 that she decided to expand her horizons and step into social media. "I started posting pics and videos for my audience, which was following me because of my TV shows," she explained. Little did she know that this step would lead to collaborations with renowned brands and even earn her the prestigious "Wander with Luxury" award by the esteemed "Scy Awards." "A most memorable day," she recalled with a smile, the recognition a testament to her dedication and hard work. Content creators often find their niche through experimentation in the ever-evolving social media landscape. Shruti's journey was no different. She began by sharing content related to acting and fashion, slowly shaping her platform into a reflection of her passions. "I found my niche: fashion, travel, and lifestyle," she shared. Her evolution into a creator who crafts captivating fashion and travel videos was a testament to her commitment to personal growth. Photography and videography had become integral parts of her creative arsenal, allowing her to weave narratives that resonated deeply with her audience. As our conversation flowed, I couldn't resist asking about the three things that held an irreplaceable spot in her life. She chuckled, her response reflecting her authenticity. "I can't live without working – without having a goal," she admitted. The fire within her to keep pushing herself was evident. Her love for travel followed closely, a passion she nourished by ensuring a getaway every few months. "It's keeping me sane in this busy life," she mused. And then, there was coffee – a source of unparalleled excitement. Her eyes twinkled mischievously as she shared her fondness for that energising brew. In the realm of travel, memorable moments often turn into cherished stories. Shruti had her fair share; one stood out vividly – a trip to Croatia with her husband. Amidst the country's breathtaking beauty, an unexpected twist unfolded as her husband fell ill. "He got sick badly for 4.5 days," she recalled, her voice tinged with concern. Yet, what could have been a daunting experience turned into a heartwarming memory. Strangers became friends as the Croatian people extended their care and kindness, leaving an indelible mark on her heart. "I loved Croatia for its beauty and the beauty of Croatian people," she reflected. The story was a testament to the power of human connections forged in adversity. Shruti's advice was simple yet profound for aspiring creators eager to follow in her footsteps. "Be consistent and work hard. Find your niche and stick to that," she advised. But above all, she emphasised the significance of passion. "Love what you do to survive longer," she added. Her journey was a testament to the rewards of perseverance and the joy that stems from pursuing one's true calling. As our interview drew close, I couldn't help but be inspired by Shruti Yogi's unwavering spirit and zest for life. From the glimmering world of television to the captivating realm of social media, she had seamlessly transitioned, leaving a trail of creativity and authenticity in her wake. With Iceland on the horizon and a heart full of dreams, Shruti Yogi reminds us that life's greatest adventures await those who dare to chase them. SEARCH Countdown To History: Omega Unveils Paris 2024 Olympics Countdown Clock And Special Edition Timepiece LIFESTYLE Juggling Law And Fashion: The Inspirational Journey Of Riddhi Nahata, A Multifaceted Influencer LIFESTYLE Join Shruti Yogi On Her Enchanting Journey From Kumkum Bhagya To Wanderlust Saga LIFESTYLE Personal Growth And Relatability: Ishita Khanna's Key To Influencer Success LIFESTYLE 6 Disadvantages Of Being Pretty LIFESTYLE POPULAR POSTS Advertisement Advertisement By Anushka Sharma Unveiling the Myth: Does Pretty Privilege Truly Exist 17 April 2024 LIFESTYLE By Anushka Sharma How Do Some People Not Get Acne No Matter What 15 April 2024 LIFESTYLE By Anushka Sharma Kate Middleton’s Story Has Only Gotten Worse With Time 18 March 2024 LIFESTYLE By Rini Pathak The Skill Of Ageing Gracefully: Secrets From The Land Of Longevity 17 March 2024 LIFESTYLE RELATED POSTS Advertisement

by Aishwarya Repeating clothes isn't a faux pas anymore 5 November 2022 FASHION Advertisement Advertisement Fashion is an integral part of our personality. We constantly take inspiration from social media and celebrities. Though we get to know the fashion trends from them, we also get the notion that we have to wear a new piece of clothing every single time. Moreso, the people who have a presence on social media get influenced by celebrities and fashion influencers. It’s almost a nightmare for social media influencers, to repeat their clothes. Even we expect them to wear new clothes every single time, which is neither possible nor viable. The celebrities we look up to are the ones who get their dresses sourced from various mediums. For a common man like us, it’s not a viable option to opt for. Repeating clothes have been made up into a controversy that, we now need to normalize it. Repeating clothes is one of the best decisions you can take because it has a lot of benefits. You don’t have to be a sustainability influencer, to promote repeating the clothes. It is a very basic thing that we all have been doing, now even celebrities are opening up about it. Many celebrities are seen repeating their clothes and owning them with confidence and grace. Now, let us see the 3 reasons why you should also repeat your clothes. SUSTAINABILITY : According to research, we almost generate 92 million tonnes of waste every year. This number is not surprising because that’s what happens when we are expected to wear new clothes every single time we step out of our house. By simply repeating your clothes, you can reduce textile wastage and carbon footprint. It is to be noted that the clothing industry generates 10% of all global carbon emissions and, it is the second biggest industrial polluter. The fast fashion culture has given rise to carbon emissions. The fashion industry has gained its profit through fast fashion, but our environment is paying for it. Fashion is all about you and, your confidence is what makes it fashionable and not the attires. DECISION FATIGUE : Do you remember the co-founder and CEO of Facebook, wearing that grey t-shirt? Well, it has become a uniform for Mark Zuckerberg. However, most billionaires wear the same set of clothing and, it has a reason for it. They are well aware of a phenomenon called decision fatigue- a fatigue that deteriorates the quality of the decision taken by human beings. Our brain requires a lot of energy for making a decision and, that is the reason why most billionaires prefer to wear the same clothes. By doing so, they reduce one more event of decision-making. It is very important for them, to manage their decision-making energy and focus on the more important ones. SAVE MONEY : We all spend so much of our income on buying new clothes. Rather we could save money by thrifting or borrowing the clothes that are mostly a one-time fashion. The dresses for weddings are expensive and one-time fashion, these can be borrowed, thrifted or, reused with different accessories. We can reuse many of our clothes by just accessorizing them differently. These tweaks will make you look put together and also save some penny for the end of the month. Repeating your clothes can be done without the fear of missing out. Fashion is to make us feel happy and confident and, even a wardrobe of 20 clothes will do it for you. Create your fashion and, be one. Create your fashion and, be one. #sustainability #slowfashion #sustainablefashion #fashion #sustainableclothing SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement By Anushka Sharma These Fashion Trends Are Literally Scary For Your Health 1 April 2024 FASHION By Anushka Sharma India Is Finally Having A Major Fashion Moment 23 March 2024 FASHION By Anushka Sharma Fashion Trends: What's Hot In 2024 22 March 2024 FASHION By Anushka Sharma Is Africa The Next World Leader In Fashion 20 March 2024 FASHION RELATED POSTS