In a world brimming with talent and creativity, Shruti Yogi has emerged as a multifaceted influencer who has successfully etched her name onto the canvas of social media. As I sat down with her for an exclusive interview, her radiant smile and infectious enthusiasm set the tone for a conversation that delved into her journey from acting to influencing, her passion for travel, and the essence of her digital evolution.
"Life is treating me well, personally and in terms of work," she shared as we began our conversation. A statement that echoed not just in her words but also in her vibrant demeanour. As an influencer who has managed to strike the perfect balance between personal and professional spheres, it was evident that Shruti's journey was marked by intention and dedication.
With a sparkle in her eyes, she revealed her upcoming travel destination – a place lingering in her dreams for far too long. "Iceland," she exclaimed, her excitement palpable. After years of yearning, she was finally set to embark on an Icelandic adventure come October. Her face lit up as she spoke about the ethereal landscapes she was eager to explore and the thrill of experiencing the land of fire and ice.
However, her journey to the world of influencers was paved with a different kind of spotlight – the television screen. "I started my journey as an actor in 2015," she reminisced. With roles in TV shows like "Kumkum Bhagya," "Ishq Me Mar Jawan," and cameo appearances in "Kuch Rang Pyar Ke Aise Bhi," she had already made her presence felt in the entertainment world. But it was in 2019 that she decided to expand her horizons and step into social media. "I started posting pics and videos for my audience, which was following me because of my TV shows," she explained. Little did she know that this step would lead to collaborations with renowned brands and even earn her the prestigious "Wander with Luxury" award by the esteemed "Scy Awards." "A most memorable day," she recalled with a smile, the recognition a testament to her dedication and hard work.
Content creators often find their niche through experimentation in the ever-evolving social media landscape. Shruti's journey was no different. She began by sharing content related to acting and fashion, slowly shaping her platform into a reflection of her passions. "I found my niche: fashion, travel, and lifestyle," she shared. Her evolution into a creator who crafts captivating fashion and travel videos was a testament to her commitment to personal growth. Photography and videography had become integral parts of her creative arsenal, allowing her to weave narratives that resonated deeply with her audience.
As our conversation flowed, I couldn't resist asking about the three things that held an irreplaceable spot in her life. She chuckled, her response reflecting her authenticity. "I can't live without working – without having a goal," she admitted. The fire within her to keep pushing herself was evident. Her love for travel followed closely, a passion she nourished by ensuring a getaway every few months. "It's keeping me sane in this busy life," she mused. And then, there was coffee – a source of unparalleled excitement. Her eyes twinkled mischievously as she shared her fondness for that energising brew.
In the realm of travel, memorable moments often turn into cherished stories. Shruti had her fair share; one stood out vividly – a trip to Croatia with her husband. Amidst the country's breathtaking beauty, an unexpected twist unfolded as her husband fell ill. "He got sick badly for 4.5 days," she recalled, her voice tinged with concern. Yet, what could have been a daunting experience turned into a heartwarming memory. Strangers became friends as the Croatian people extended their care and kindness, leaving an indelible mark on her heart. "I loved Croatia for its beauty and the beauty of Croatian people," she reflected. The story was a testament to the power of human connections forged in adversity.
Shruti's advice was simple yet profound for aspiring creators eager to follow in her footsteps. "Be consistent and work hard. Find your niche and stick to that," she advised. But above all, she emphasised the significance of passion. "Love what you do to survive longer," she added. Her journey was a testament to the rewards of perseverance and the joy that stems from pursuing one's true calling.
As our interview drew close, I couldn't help but be inspired by Shruti Yogi's unwavering spirit and zest for life. From the glimmering world of television to the captivating realm of social media, she had seamlessly transitioned, leaving a trail of creativity and authenticity in her wake. With Iceland on the horizon and a heart full of dreams, Shruti Yogi reminds us that life's greatest adventures await those who dare to chase them.