Since its debut in 2016, DIBBA Studio has carved a space in contemporary fashion through its bold storytelling and arresting prints. The Indonesian label—short for “Dis Better Be Awesome”—has built a signature around seasonally themed collections that fuse Eastern heritage with Western boldness. With its 2025 collection titled Odyssey, presented at Thailand Fashion Week, the studio marked a significant evolution in both ambition and artistry.
DIBBA first captured attention in the regional fashion circuit through presentations like its 2024 Silk Road collection at Plaza Indonesia Fashion Week—a journey inspired by ancient Chinese royal motifs, mythical creatures, and symbolic embroideries. That showcase highlighted the label’s knack for translating historical richness into visually compelling forms. It set a precedent for how DIBBA approaches fashion: not just as design, but as narrative.
With Odyssey, DIBBA continues that trajectory—expanding its lens to explore broader themes of travel, transformation, and cultural exchange. Each piece in the collection carries a layered identity, where print, color, and silhouette work in tandem to tell a story. A bodice may echo maritime motifs; a flowing skirt may suggest movement, migration, or memory. DIBBA has never shied away from bold color—deep ochres, rusted reds, ocean blues—and Odyssey blends them into a cohesive palette that is at once grounded and curious.
Our team, present at the Thailand Fashion Week AW25/26 showcase, witnessed firsthand the way DIBBA Studio translated its design ethos into motion. The silhouettes unfolded in dynamic prints, revealing a choreography of strength and fluidity. Denim corsets strutted alongside mesh-backed dresses, while traditional surface motifs were reimagined through modern tailoring. The visual language spoke clearly: this was a brand grounded in Eastern spirit, yet confidently evolving into global sophistication.
This interplay between cultural reverence and contemporary form is what makes DIBBA unique. The studio approaches each season with a strong thematic direction—rooted in research and often interwoven with heritage references—without ever losing sight of wearability. There’s a polish to their storytelling. Even the bolder prints feel measured, the silhouettes balanced, the statement pieces intentional rather than loud.
DIBBA’s collections also speak to a generation that seeks substance beneath style. Their garments resonate with fashion lovers who appreciate narrative-driven design—who want to wear something that means something. It’s fashion as conversation, not just commodity. And in that space, DIBBA has found its voice.
The debut of Odyssey at Thailand Fashion Week is more than just another show on the calendar—it marks a meaningful chapter in the label’s journey toward international presence. As DIBBA continues to grow, the label retains a sense of rootedness in Indonesian creative identity, using global platforms not to dilute that essence, but to deepen it.
This is not a brand chasing trends. It’s a brand shaping its own path—through storytelling, through craftsmanship, and through an ever-expanding curiosity about the world it dresses. With Odyssey, DIBBA Studio steps not only into a new season but into a new tier of global recognition, one defined not by mass appeal but by meaningful impact.
In a fashion landscape often cluttered by noise, DIBBA’s clarity stands out. It’s not just about what you see on the runway. It’s about what stays with you after. A story. A feeling. A garment that says more than style—it says journey. And with Odyssey, that journey has only just begun.
