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Why does Fashion Need Fashion Shows

by Priti Sharma

December 12, 2022

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Similar to art, fashion shows and editorials are meant to elicit discussion. I may not always agree with the idea because it is frequently absurd and outrageous! The objective is to adapt one style element to your own style. The suit is not intended to be worn from head to toe.

Fashion shows are crucial since they present the newest trends for the season. They serve as a moving gallery and a style icon for quick clothes retailers who copy high fashion.

Instead, a fashion show is an opportunity for a designer to showcase a specific aesthetic, mood, feel or point of view. As a result, fashion shows can tend to be more conceptual and focused on a higher level idea. 

Designers can display their creative ideas for garments during fashion shows. Future modifications to what individuals wear may result from this. Since they have been included in fashion shows for a number of years, men wearing skirts are now considered acceptable attire.

Fashion shows are hugely significant in the worlds of fashion and modeling. Their acceptance has grown quickly, making them one of the major fashion events. The most important aspect of many fashion designers' careers is participating in fashion shows. But what's even more crucial for these exhibitions is that fashion designers can showcase their work and skill. They can develop cooperative partnerships and entice as many clients or business partners as they can this way.

Pret-a-Porter & Haute Couture — At a fashion show, models walk the catwalk to display a designer's newest collections. Fashions from pret-a-porter and haute couture are distinguished from one another. Haute couture literally translates as high-end tailoring and has French origins. Haute couture is a term used to describe lavish, distinctive, and high-quality fashion designs.

The opulent sets, which feature choreography in the Busby Berkeley style set in magical woods and space-age discos, are as lavish as the outfits, which are adorned with Swarovski crystals and pearls. The twice-yearly couture presentations, which are presently being held in Paris, are unquestionable quite the spectacle. The costs are equally astounding as the dresses: a made-to-measure ballgown may easily cost as much as a Rolls-Royce, while a blouse would cost as much as a Madrid flat. Which begs the question: what is the point of couture if relatively few people would spend six figures on a dress?

Similar to how automakers flaunt their technological prowess by building supercars, fashion designers utilize couture as a demonstration of their power and technical prowess. The Chambre de Commerce & d'Industrie de Paris carefully regulate entry to the calendar; in order to become a couture designer, fashion businesses must adhere to severe criteria, including having a Paris-based studio with more than 20 employees. The most absurd ideas from a designer are displayed in couture, where there are no financial restrictions on aspiration. Additionally, it displays financial strength. For instance, Versace nearly went out of business during the early 2000s recession and discontinued presenting couture for eight years. When it returned to schedule, in 2012, the brand was perceived as being back in rude health. In short, couture designers are the creme de la creme; fashion’s richest, most accomplished top dogs.

Mid-century France was where haute couture first appeared. Charles Frederick Worth, the so-called founding father, was the first to sell custom-made, high-end clothing manufactured to his own designs. Up until that point, made-to-measure clothes has only ever been created with the customer's preferences in mind. The fashion business saw a transformation because to Worth.

The Chambre Syndicale de la Haute Couture Parisienne then came together; this group still governs haute couture and today refers to itself as a fashion association. The designer may only showcase his haute couture line under this genre at the couture presentations of the Fashion Weeks if this committee approves the collection of his designer label.

The point of couture is clear: it’s all about glory, pizzazz, and the bottom line.

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