With an unmatched silhouette and an obvious, yet flirtatious love for florals, Sachin and Babi retains attention and how! The label, if anything, oozes a sense of maximalism and sensuality that one couldn’t help but indulge in. Extravagance? It’s here. Classic monotones? Say no more. Sachin & Babi are more structured than ever with our silhouettes and play with fabrics larger than life!
With such maximal styles and elaborate patterns, what kind of audience does the label desire to target?
First, by ‘people like us’ Sachin elucidates upon a part of the population whose incomes are significant but who aren’t quite rich. “We appeal to a very large population of people, such as ourselves, who aspire to high fashion–we have good taste, we are sophisticated in the way we dress, in our lifestyles–but we seek a middle ground, the price that is below that for the 1% but above the 20%. We have a level of sophistication and style of the 1% but value the dollar spent a lot more.”
To focus on HENRYs (High earners not rich yet) is definitely a power move. When it comes to what intrinsically inspires the brand, it stems from the abundant optimism that is present in nature. The carry the spirit of joyfulness from the Earth to the fabric, and perform an exceptional job in doing the same. Afterall, why should dressing up be mundane and monotonous?
The versatility and the price point of the collection resonates with people of all ages, shapes and sizes. It’s chic, yet accessible. It’s classy, yet understated in its own way. The highlights of the label have to be these indulgent gowns and cocktail dresses. They’re lively, they’re playful and they’re oh-so-colourful, one can’t help but bring a piece for oneself for any soirée or any occasion of a denser nature.
Paying homage to the beauty that is India, Sachin & Babi celebrates every collection with one maxim in mind; For it to be an explosion of colour. From rich marigolds to subdued navy, the label gets inspired from the imperfect, yet magnificent design elements present in our home country, with ample to get stimulation of ideas from.
