Fuelling Fashion With Speed, Power, And Thrill
Herzogenaurach, 28th February 2025, the engines roar, the crowd erupts, and the chase begins - The PUMA x F1 Drive to Survive Collection is here to take your fashion game to full throttle, bringing the electrifying essence of motorsport straight to the streets! More than just apparel, this collection is a high-energy fusion of speed, passion, and cutting-edge fashion.
Drawing inspiration from the high-stakes drama of Netflix’s iconic series Formula 1 Drive to Survive, PUMA has crafted a collection that reflects the pulse-pounding excitement of the sport. Just like the fearless drivers pushing limits on the track, this collection challenges conventions, fusing performance with style.
From The Racetrack To Your Wardrobe
Ever dreamed of feeling the rush of an F1 driver? The exhilarating speed, the split-second decisions, the fierce rivalries? With Season 7 of Drive to Survive premiering on March 7, 2025, fans are gearing up for another deep dive into the sport’s most gripping moments.
Now, you can bring that same energy into your everyday look!
Each piece in the collection is designed to embody the essence of racing, the streak of colours as cars zooms by, the heartbeat of the pit crew, and the unbreakable bond between man and machine.
A Collection That Moves With You
PUMA’s Formula 1 Drive to Survive Collection isn’t just about looking fast - it’s about feeling unstoppable. Inspired by the view from the grandstands, where speed blurs reality, this collection is a celebration of motion, intensity, and innovation.
From bold, high-contrast colour palettes that reflect the high-energy circuits to sleek silhouettes mirroring F1’s aerodynamic designs, every detail screams performance. The high-tech, breathable materials ensure comfort and durability, making this collection the perfect companion whether you're on the track or making a statement on the streets.
Where Performance Meets High-Octane Fashion
Speed Has Never Been This Stylish!
PUMA’s legacy of innovation is on full display, blending technology with trendsetting designs. Whether you're a die-hard motorsport enthusiast or just someone who appreciates high-performance fashion, this collection speaks to those who crave speed and excitement.
From statement-making jackets and dynamic sneakers to race-inspired accessories, every piece pays homage to the unrelenting drive that fuels the fastest athletes on the planet. With PUMA, you don’t just wear the collection - you embody it.
Don’t Just Watch The Race - Join It!
The Formula 1 Drive to Survive Collection is now available online at puma.com and at select PUMA stores worldwide. This is your chance to own a piece of motorsport history and inject some adrenaline into your wardrobe.
Are you ready to feel the rush, embrace the intensity, and live the thrill of Formula 1?
