Vreha and Vrisha Surya, the sister duo behind 2 Yards, have a rather refreshing proposition for your wardrobe: perhaps it is time to stop dressing like you have to pick a side.
At some point, getting dressed became an exercise in categorisation. Are you a minimalist? A maximalist? A linen enthusiast? A streetwear loyalist? A quiet luxury person who has apparently never raised their voice? Somewhere between mood boards, micro-trends and the internet's endless supply of aesthetic labels, personal style acquired a rather serious job description. Vreha and Vrisha Surya, the sisters behind contemporary fashion label 2 Yards, would probably suggest we loosen up a little.
For them, style is allowed to have a change of plans. One day it might mean clean silhouettes and understated dressing; the next, colour blocking, unexpected proportions or a detail that makes someone look twice. The point is to enjoy getting dressed, not to maintain a carefully curated identity every morning. It is a philosophy that sits rather comfortably at the heart of 2 Yards, a label built around curiosity, personality and a healthy disregard for doing things by the book.
The sisters arrived at fashion from different professional starting points. Vreha was working in trading at J.P. Morgan in New York, while Vrisha was in marketing in India. The idea of building something of their own had been a recurring conversation, until Vreha's move back to Mumbai turned it into a now-or-never decision. What followed was a shared venture shaped by two creative instincts. Vreha is drawn to silhouettes, construction and the technical language of a garment; Vrisha gravitates towards colour, experimentation and unexpected combinations. One might be thinking about how a garment is built, while the other is already imagining what happens when its colour takes an entirely different direction. Conveniently, the clothes get the best of both.
That exchange of ideas is perhaps most visible in the way 2 Yards approaches design. The sisters have a particular interest in the objects that tend to disappear into everyday life: safety pins, paper clips, cord stoppers. Things designed to perform a simple function, usually without receiving so much as a second glance. At 2 Yards, however, the humble object gets a rather unexpected promotion. Its shape, mechanism or purpose can become the starting point for a garment, a construction detail or an entirely new design direction.
Take Loose Ends, for instance. Built around the cord stopper, the collection gives a familiar functional component a starring role. The detail informs construction, adjustability and the visual language of the pieces, while each garment retains its own character. It is a clever exercise in perspective: sometimes the most interesting design idea is already sitting in front of you, waiting for someone to notice it.
Their approach to cultural references follows a similarly personal instinct. With Love Letters to Bombay, the sisters looked towards the everyday rituals that make a city feel like home. Think cutting chai, cotton candy at Juhu Beach, fresh coconut water on a hot afternoon and the small pleasures that become part of a city's collective memory. The collection translated these familiar moments into contemporary clothing, making a point that feels particularly relevant: Indian identity in fashion can be expressed through much more than a traditional silhouette. It can live in a colour, a graphic, a memory or a detail that means something to the person wearing it.
And if there is one thing the sisters are quite particular about, it is personality. They enjoy minimalism, but believe a garment can have a little more to say. An interesting construction, a playful motif, an unexpected graphic or simply one detail that gives a familiar piece a different energy. Their idea of individuality is not about following a signature aesthetic; it is about having the freedom to move between them. Consider it permission to wear the linen shirt on Monday and something considerably more experimental on Tuesday. Nobody needs a wardrobe identity crisis over it.
That spirit has also shaped the evolution of the label. Its earlier collections leaned more towards streetwear, while the sisters have increasingly found themselves drawn to contemporary resort wear, particularly in menswear. Meeting customers at pop-ups has helped inform this shift, giving them a closer understanding of what people actually reach for, try on and enjoy wearing. The direction continues to evolve, but the curiosity remains.
Beyond the clothes, 2 Yards has been building a world of its own through campaign imagery, storytelling and the little details that make a brand feel like a personality rather than a product page. The sisters are equally interested in cross-industry collaborations, especially those that bring together seemingly unrelated worlds. Even a business card or a piece of packaging can become an opportunity to experiment. Clearly, no object is entirely safe from being reconsidered.
Perhaps that is the real charm of 2 Yards. It makes room for fashion to be thoughtful without becoming overly serious, expressive without being excessive, and personal without needing a label attached. Vreha and Vrisha are building a brand that leaves space for the wearer to bring their own interpretation to the clothes. And really, if personal style is supposed to be personal, shouldn't we be allowed to change our minds?
Vreha and Vrisha Surya, the sister duo behind 2 Yards, have a rather refreshing proposition for your wardrobe: perhaps it is time to stop dressing like you have to pick a side.
At some point, getting dressed became an exercise in categorisation. Are you a minimalist? A maximalist? A linen enthusiast? A streetwear loyalist? A quiet luxury person who has apparently never raised their voice? Somewhere between mood boards, micro-trends and the internet's endless supply of aesthetic labels, personal style acquired a rather serious job description. Vreha and Vrisha Surya, the sisters behind contemporary fashion label 2 Yards, would probably suggest we loosen up a little.
For them, style is allowed to have a change of plans. One day it might mean clean silhouettes and understated dressing; the next, colour blocking, unexpected proportions or a detail that makes someone look twice. The point is to enjoy getting dressed, not to maintain a carefully curated identity every morning. It is a philosophy that sits rather comfortably at the heart of 2 Yards, a label built around curiosity, personality and a healthy disregard for doing things by the book.
The sisters arrived at fashion from different professional starting points. Vreha was working in trading at J.P. Morgan in New York, while Vrisha was in marketing in India. The idea of building something of their own had been a recurring conversation, until Vreha's move back to Mumbai turned it into a now-or-never decision. What followed was a shared venture shaped by two creative instincts. Vreha is drawn to silhouettes, construction and the technical language of a garment; Vrisha gravitates towards colour, experimentation and unexpected combinations. One might be thinking about how a garment is built, while the other is already imagining what happens when its colour takes an entirely different direction. Conveniently, the clothes get the best of both.
That exchange of ideas is perhaps most visible in the way 2 Yards approaches design. The sisters have a particular interest in the objects that tend to disappear into everyday life: safety pins, paper clips, cord stoppers. Things designed to perform a simple function, usually without receiving so much as a second glance. At 2 Yards, however, the humble object gets a rather unexpected promotion. Its shape, mechanism or purpose can become the starting point for a garment, a construction detail or an entirely new design direction.
Take Loose Ends, for instance. Built around the cord stopper, the collection gives a familiar functional component a starring role. The detail informs construction, adjustability and the visual language of the pieces, while each garment retains its own character. It is a clever exercise in perspective: sometimes the most interesting design idea is already sitting in front of you, waiting for someone to notice it.
Their approach to cultural references follows a similarly personal instinct. With Love Letters to Bombay, the sisters looked towards the everyday rituals that make a city feel like home. Think cutting chai, cotton candy at Juhu Beach, fresh coconut water on a hot afternoon and the small pleasures that become part of a city's collective memory. The collection translated these familiar moments into contemporary clothing, making a point that feels particularly relevant: Indian identity in fashion can be expressed through much more than a traditional silhouette. It can live in a colour, a graphic, a memory or a detail that means something to the person wearing it.
And if there is one thing the sisters are quite particular about, it is personality. They enjoy minimalism, but believe a garment can have a little more to say. An interesting construction, a playful motif, an unexpected graphic or simply one detail that gives a familiar piece a different energy. Their idea of individuality is not about following a signature aesthetic; it is about having the freedom to move between them. Consider it permission to wear the linen shirt on Monday and something considerably more experimental on Tuesday. Nobody needs a wardrobe identity crisis over it.
That spirit has also shaped the evolution of the label. Its earlier collections leaned more towards streetwear, while the sisters have increasingly found themselves drawn to contemporary resort wear, particularly in menswear. Meeting customers at pop-ups has helped inform this shift, giving them a closer understanding of what people actually reach for, try on and enjoy wearing. The direction continues to evolve, but the curiosity remains.
Beyond the clothes, 2 Yards has been building a world of its own through campaign imagery, storytelling and the little details that make a brand feel like a personality rather than a product page. The sisters are equally interested in cross-industry collaborations, especially those that bring together seemingly unrelated worlds. Even a business card or a piece of packaging can become an opportunity to experiment. Clearly, no object is entirely safe from being reconsidered.
Perhaps that is the real charm of 2 Yards. It makes room for fashion to be thoughtful without becoming overly serious, expressive without being excessive, and personal without needing a label attached. Vreha and Vrisha are building a brand that leaves space for the wearer to bring their own interpretation to the clothes. And really, if personal style is supposed to be personal, shouldn't we be allowed to change our minds?
