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By Anurag Sen

Chungkang University: Next‑Gen K‑style, Culture Into Fashion

9 July 2025

Chungkang University: Next‑Gen K‑style, Culture Into Fashion

When Chungkang University of Cultural Industries made its return to the Thailand Fashion Week runway, its students brought a surge of youthful energy and fearless originality. Their showcase leaned into a modern interpretation of K‑Style, where tradition blended with trend and culture met cutting‑edge creativity. Established in 1996 as South Korea’s first cultural‑industry‑focused institution, Chungkang has carved a reputation for empowering its third‑year students to bridge academic learning with real‑world design.


Chungkang University: Next‑Gen K‑style, Culture Into Fashion

These emerging designers, working under the guidance of the Fashion Beauty Style School, translated classroom rigor into runway readiness. They layered tech‑inflected tailoring over hanbok‑inspired drapes, interwove neon trims with pleated skirts that nodded to traditional Korean dance, and fused streetwear silhouettes with couture accents through bold embroidery. It was evident the students weren’t just constructing garments—they were telling stories, performing identity, and experimenting with the evolving vocabulary of Korean fashion.


Chungkang University: Next‑Gen K‑style, Culture Into Fashion

What distinguished this presentation from a typical student project was its vitality. Models didn’t simply wear the outfits—they inhabited them. Under pulsating lights and to rhythmic energy, a structured jacket unfolded into cascading panels, and pleated dresses twisted tradition into modern silhouettes. It felt more like a cultural performance than a runway show—a choreography of craftsmanship and innovation.


Chungkang University: Next‑Gen K‑style, Culture Into Fashion

Chungkang’s fashion curriculum is rooted in real‑world demands; students learn not just how to design, but how to build brands, dress for the stage, and experiment with digital tools—all skills increasingly necessary in today’s global fashion landscape. Rather than presenting work in a classroom, these students were given a platform on one of Asia’s major runways. Their creativity was tested under public lighting and professional scrutiny.


Chungkang University: Next‑Gen K‑style, Culture Into Fashion

The power of their collective voice was unmistakable. Each look felt like a conversation—between ancestral heritage and futuristic vision. A bomber jacket made from hanbok silk became a symbol of dialogue across time. Pleated skirts and tech elements evoked Korea’s K‑pop‑infused future. Oversized cuts, bold embroidery, and layered textures brought ancestral art into contemporary conversations. It was as if fifteen distinct narratives merged into a singular statement of identity and innovation.


Chungkang University: Next‑Gen K‑style, Culture Into Fashion

Chungkang’s global perspective underpins this ambition. With partnerships across Italy, Japan, China, and frequent international internships, the school ensures students don’t merely learn; they encounter global trends with home heritage as their foundation. On Bangkok’s runway, it was clear their perspective was home‑grown before becoming world‑ready: a confident assertion of Korean design’s future.


Chungkang University: Next‑Gen K‑style, Culture Into Fashion

Thailand Fashion Week showcased these student designers not as novices, but as rising voices. The runway acted as both debut and credential—the first look at their potential as fashion professionals. Here, fashion education met the industry, and cultural curiosity met global exposure.


Chungkang University: Next‑Gen K‑style, Culture Into Fashion

Chungkang University didn’t send students to Thailand Fashion Week—they sent emerging cultural leaders. What took place on that stage wasn’t just academic theory—it was a declaration: Korean fashion’s future is bold, hybrid, and learning‑driven. The institution didn’t simply showcase fifteen student designs. It spotlighted a movement in progress.

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