top of page

Fashion With Purpose: Meet Sunita T. Trakroo, The Influencer Making A Difference

by Akshra Khandelwal

August 28, 2023

L'utopia Magazine - 101 Influencers Of The Year 2023_Page_001_Image_0001.jpg


In the fashion world, where trends change as swiftly as the wind, Sunita T. Trakroo stands as a beacon of inspiration, defying conventional norms and leading toward a more sustainable and conscientious future. A flourishing career as an influencer, with an unwavering commitment to social and environmental causes, sets her apart as a force to be reckoned with in the industry. In an exclusive interview with our magazine, Sunita shared her thoughts on fashion, her proudest achievements, her dreams for the future, and her pearls of wisdom for aspiring creators and models.

"For me, fashion means different things to different people," Sunita begins, her eyes reflecting her passion for the subject. "Some interpret it as a personal style, and some as following runway choices and trends. Fashion is an amalgam of all the options, and it lies somewhere in the middle; it varies from person to person."

Indeed, Sunita's unique approach to fashion resonates with her vast audience, who find themselves drawn to her impeccable taste and deep-rooted values. "Fashion should never compromise our values or the planet," she firmly states. "It's not just about looking good; it's about feeling good in what you wear and knowing that your choices positively impact the world."

As we delve into her portfolio of work, Sunita coyly mentions projects she is proud of, projects she cannot divulge due to their confidential nature. "It is super secret for me because of the hard work I have done for a few tasks, but the results are not announced yet," she laughs. However, her passion and dedication have yielded remarkable results as her presence in the fashion world continues to grow and captivate.

Aside from her secret endeavors, Sunita shares some of her ongoing projects, including collaborations with five-star properties and fashion events. "I believe in making every experience luxurious and sustainable," she says. "It's essential to show the world that fashion and luxury can go hand in hand with eco-consciousness."

But what sets Sunita apart from many influencers is her vision for the future. "The future is uncertain," she admits, "but I want to collaborate with some NGOs and social activists. I'm keen to work for social and natural processes like afforestation and 'No Plastic India.'" Her eyes light up with determination as she speaks about her desire to use her platform to positively impact the environment and society.

"I love to travel, and Greece has simply taken my breath away," Sunita gushes when we ask her about her favorite destination. "I admire it most and love to explore Santorini. Of course, it is a small island, but all the views are picturesque and soothing." Her love for travel extends beyond leisure, as she often incorporates sustainable and ethical practices during her journeys, promoting eco-tourism and responsible travel among her followers.

As we approached the end of our interview, we couldn't resist asking Sunita to share some pearls of wisdom for aspiring creators and models. Her response was both empowering and thought-provoking: "Well! To be very frank, we live on Earth, so we must save our environment, wildlife, marine life, and every living thing because we don't inhabit this planet alone. As creators and models, we have a tremendous responsibility to use our influence to advocate for positive change."

Her words echo in our minds long after the interview, reminding us of the power of social media and fashion. Sunita T. Trakroo has not only redefined fashion but has redefined what it means to be an influencer. With her unwavering commitment to sustainability and social causes, she has proven that fashion can be a vehicle for positive change and style can coexist with substance.

In the ever-changing world of fashion, where the spotlight often shines on extravagance and excess, Sunita's values and principles stand as a refreshing reminder that beauty can be found not just in aesthetics but in the soul of those who use their influence for the greater good. As she continues her journey of blending fashion, luxury, and sustainability, we can't help but be excited about her future. In this future, style and responsibility go hand in hand, and fashion becomes a force for positive transformation.

bottom of page