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by Akshra Khandelwal

Step Into Timeless Elegance: Van Cleef & Arpels' Ludo Secret Collection

26 July 2023

Step Into Timeless Elegance: Van Cleef & Arpels' Ludo Secret Collection

Van Cleef & Arpels, the renowned jewelry Maison, has again captured our hearts with their mesmerizing new collection. A true blend of jewelry and timepieces, their High Jewelry watches exhibit a timeless elegance that is bound to leave you awestruck. This year, Van Cleef & Arpels unveils its vision of the Poetry of Time, dedicating its expertise in jewelry-making to create extraordinary pieces that transcend the boundaries of traditional design.


Ludo Mini watch, rose gold 18K, pink sapphires, white mother-of-pearl, Swiss quartz movement

The À Cheval collection is a testament to Van Cleef & Arpels' commitment to excellence. With flexible and scintillating mountings, these watches emphasize the sheer beauty of diamonds and colored gems. Each piece is a work of art, meticulously crafted to harmonize femininity and sophistication. From delicate diamond settings to vibrant gemstones, each watch in the À Cheval collection celebrates beauty and craftsmanship.


Continuing the Maison's long-standing mystery tradition, the Ludo Secret collection presents a unique and captivating twist. These ingenious watches conceal their dials, allowing the wearer to discreetly tell time, turning every passing second into a delightful secret. This collection showcases Van Cleef & Arpels' boundless creativity, offering a lovely surprise to those who embrace the joy of uncovering hidden wonders.

The High Jewelry watches, Van Cleef & Arpels, present the captivating Ludo Secret collection. Paying homage to the Maison's iconic Ludo bracelet, this collection exemplifies timeless elegance. Named after Louis Arpels, one of the founding members, the Ludo aesthetic takes inspiration from 1930s fashion and its beloved belt accessories that presented daring femininity during that era.


Ludo Mini watch, rose gold 18K, pink sapphires, white mother-of-pearl, Swiss quartz movement

Van Cleef & Arpels brings this beloved design to life with new variations in size and material combinations. The warm allure of rose gold gracefully blends with the sparkling brilliance of diamonds or the delicate charm of pink sapphires. Expertly set with meticulous precision, these gemstone ensembles showcase Maison's unwavering commitment to the tradition of High Jewelry excellence. The Maison's skilled gemologists meticulously select diamonds and pink sapphires that harmoniously complement each other in brilliance and intensity.


The watches in the Ludo Secret collection feature a flexible and intricately crafted brick-pattern meshwork reminiscent of a belt. Every mesh link is meticulously hand-assembled, resulting in optimal articulation and flexibility akin to a finely woven fabric. This attention to detail ensures that each watch tells the time and embodies a harmonious blend of art and functionality.


À Cheval watch, white gold 18K, pink sapphires, diamonds, Swiss quartz movement

The Mystery Set is a technique that showcases the immense skill and precision of Van Cleef & Arpels' artisans. Golden rails delicately hold precious gems, expertly paired for their color and meticulously cut to perfection. What sets this technique apart is how the stones are seamlessly placed, entirely covering the setting. As a result, the surface of the watch exudes a velvety brilliance and a mesmerizing play of light.

The execution of the Mystery Set requires a level of expertise that only a select few lapidaries and master jewelers possess. It exemplifies Maison's commitment to pushing the boundaries of artistry, creating masterpieces that exude a sense of wonder and allure. Through their intricate craftsmanship, Van Cleef & Arpels unveils the magic of the Ludo Secret collection, inviting us into a world where time becomes a companion to dazzling beauty.


À Cheval watch, white gold 18K, pink sapphires, diamonds, Swiss quartz movement

The Ludo Secret collection of luxury watches is a testament to Van Cleef & Arpels' unparalleled technical expertise. Each timepiece showcases the meticulous execution of the Mystery Set technique, reflecting Maison's dedication to excellence and innovation.


The Ludo Secret collection is a testament to the finesse and creativity of Van Cleef & Arpels. By reviving the timeless charm of the Ludo bracelet and infusing it with their signature style, the Maison has once again captured our hearts. These exquisite timepieces celebrate sophistication, offering a touch of elegance and refinement to the wrist of the discerning wearer.


Embrace the allure of the Ludo Secret collection and immerse yourself in the radiant world of Van Cleef & Arpels. Adorn your wrist with a masterpiece that tells the time and captures the essence of timeless beauty.

Van Cleef & Arpels has again pushed the boundaries of luxury and design with their latest collection. The Poetry of Time is a symphony of exquisite jewelry and exceptional craftsmanship, perfect for those who seek to captivate all who lay their eyes on their timepiece. Whether it's the ethereal beauty of the À Cheval collection or the whimsical charm of the Ludo Secret watches, Van Cleef & Arpels continues to inspire and enchant.

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