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How Fashion Haul Is Damaging Our Environment: Explained by Aishwarya How Fashion Haul Is Damaging Our Environment: Explained 3 November 2022 FASHION Advertisement Advertisement Advertisement If you are active on social media, you would know what fashion haul is. At least once, these fashion haul videos must have popped on your feed. These videos can also be there in your ‘for you’ feed. Well, you might think, what’s the big deal if these videos are there? So let us tell you that, these videos are destroying our environment. Not in a real sense, but hypothetically speaking, these hauls lead to excessive buying of clothes and that leads to the destruction of our environment. A haul is a video that is promotional and, most fashion influencers do it. The company sends them a large number of clothes to try on and review. In return, the influencers get a hefty compensation in money or its kind. Now, the problem with such a promotion is that it provokes the audience to buy stuff that isn’t even needed by them. These hauls are heavily focused on fast fashion , which on its own is damaging to our nature. Though the hauls are bad for nature, people seem to like those content. The concept to understand here is that hauls are not only bad for our nature but are also for our budget. TikTok is a video content platform and, there are more than 1 billion views on the #clothinghaul hashtag and almost 13 billion views on the #haul hashtag. These numbers show us the reach, these videos have amongst the audience. The famous Shein is one of the most popular companies, in the haul trend. Shein hauls are popular for sure, but they are also driven by a marketing strategy. Shein has an affiliate program for influencers , that pays them a 10-20% commission for the haul post. Now, let’s talk about the damage, that these fast fashion hauls do to our environment. According to a study , the fast fashion industry creates almost 92 million tons of waste and, consumes around 79 trillion litres of water each year. As an industry, the fast fashion industry is responsible for 1/3rd of all microplastics found in the ocean and, produces almost 20% of global water waste. These numbers will concern you, but the fact is that most of fast fashion’s waste comes from post-production. Textile waste, the waste from unused textiles and old cloths, ends up in landfills. Around 85% of all textiles wind up in landfills every year- equivalent to one garbage truck filled with clothes being dumped in landfills every second. If this doesn’t concern you- which shouldn't be the case, there’s more than this. The fashion industry is the second largest polluter in the world, after the oil industry. Well, if you are thinking that, then why is it always the fashion industry that is being targeted? Then the reason is that fashion is a want and not a need. An excessive amount of clothing is harming the environment and also your bank account (read: month-end balance). The wastewater that this fast fashion industry produces, has toxic substances in it like lead, mercury, and arsenic. These substances are extremely harmful to aquatic life- where these substances are released, and also to millions of people who live by the river banks. A huge quantity of freshwater is used for dyeing and other processes, which leads to a shortage even more. To this, cotton needs a lot of water to grow, up to 20,000 litres of water is needed to produce 1kg of cotton. Another contributor to pollution is chemicals. They are used in every process, right from dyeing to result. The fashion industry also accounts for 10% of global carbon emission. It is also seen that the fashion industry has a major part in the degradation of soil. Apart from these environmental issues, there also exist some societal issues. The workers in the fashion industry are compensated very less and, and they work for a crazy amount of time. This is to keep up with the trends and deliver the clothes within the shortest period possible. This makes them a slave to the time, and they often end up getting burned out mentally and physically. The fast fashion and haul culture also give rise to the flex culture. Youngsters are on a quest to always have the trendiest clothes and also an excessive amount of clothing to wear. When there is a will, there is a way. So, the solution to this problem/disaster lies in acknowledging the harm that it is creating and, showing some willingness to change. Change isn’t difficult in today’s world, where nearly everything and anything has a cool alternative available. We just need to be mindful and choose sustainable options rather than a convenient option. A haul is a video that is promotional and, most fashion influencers do it. The company sends them a large number of clothes to try on and review. In return, the influencers get a hefty compensation in money or its kind. SEARCH Why does Fashion Need Fashion Shows FASHION From Dreams To Crowns: Anuradha Garg’s Inspiring Mrs. India Story FASHION Colour Psychology in Fashion: Explained FASHION Legendary Female Icons Who Made Fashion Statements In The 20th Century FASHION The House of Chanel: History FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Snake That Wore Red: Inside The Vision Cultured™ Revolution 19 October 2025 FASHION By Sakshi Shah Francesca Bellettini Ushers In Gucci’s New Dawn 19 September 2025 FASHION By Shriniwas Kodape Dibba Studio: Weaving The Future Of Fashion At Thailand Fashion Week AW25-26 2 September 2025 FASHION By Shriniwas Kodape Aksstagga: Threads That Whisper Love, Memory, And Eternity 21 August 2025 FASHION RELATED POSTS Advertisement

Kanchan Serai: Balancing The Skies And The Spotlight By Anushka Sharma Kanchan Serai: Balancing The Skies And The Spotlight 15 August 2024 LIFESTYLE Advertisement In the fast-paced world of aviation and social media, Kanchan Serai is a name that stands out. A seasoned cabin crew instructor with a decade of experience, Kanchan has seamlessly transitioned into the realm of content creation, becoming an influential voice in beauty and lifestyle. But how did she manage to juggle these diverse roles so effectively? Kanchan's journey began in the skies long ago. Starting her career as a cabin crew member, she quickly moved up the ranks, spending several years in office roles before becoming an instructor in Sharjah, UAE. Her passion for teaching and her knack for public speaking made this a natural progression. However, about a year and a half ago, she decided to embrace another passion – influencing. "I saw the field growing and thought, why not? I love beauty and lifestyle, and I'm good at public speaking," Kanchan shares. This leap of faith paid off, as she now enjoys a thriving career as a beauty and lifestyle influencer . Her Instagram is filled with stunning travel photos, beauty tips, and glimpses into her glamorous life. Among her favorite travel destinations is Turkey. "I've been there three or four times. I love the culture, the vibe, and how everyone is relaxed. You can sit by, have your coffee, and enjoy the weather," Kanchan says. Her love for travel is evident in her posts, which often feature picturesque locations and candid moments. Despite her busy schedule, Kanchan makes time for her family. Traveling with her seven-year-old daughter has become a delightful adventure. "She loves traveling and is always excited to join me. We even plan trips together, like to Phuket," Kanchan smiles. Balancing motherhood and a demanding career is no small feat, but Kanchan manages it with grace. Her content primarily revolves around beauty and lifestyle , but she has plans to expand. "I want to get into public speaking to inspire other women. It's all about being consistent and engaging with your followers," she advises. Her goal is to launch her own line of products, a venture she is actively working towards. Kanchan's passion for beauty is not limited to content creation. She, along with her husband owns men's salons in Ajman and Sharjah, which are named as “Big Boss.” She is also planning to start a retail store catering to both men and women. "I want to have my own line of products for everyone," she reveals. This entrepreneurial spirit is a testament to her dedication and ambition. For those aspiring to enter the world of content creation, Kanchan's advice is simple: "Be consistent and engage with your followers. It takes time and patience, but if you provide good content, people will recognize you." In the aviation industry, her advice is equally straightforward: "If you meet the criteria – good height, weight, and communication skills – just apply. You'll get through." The height requirement for cabin crew in UAE is 160 cm, and the age range is 21 to 28 years old. Despite the common perception of the aviation industry being glamorous, Kanchan sheds light on the reality. "It's not as glamorous as it looks. There are challenges, like dealing with customer demands and the pressure of flights. But if you're fit and pass your medicals every five years, you can continue indefinitely." Kanchan's journey is a powerful reminder that with passion, dedication, and a supportive family, one can achieve remarkable success in multiple fields. Her story is not just about balancing the skies and the spotlight, but also about inspiring others to pursue their dreams with unwavering determination. SEARCH Ankita Malik: Empowering Change And Embracing Authenticity LIFESTYLE Juggling Two Worlds: The Inspiring Journey Of Kritika Goel LIFESTYLE Juggling Law And Fashion: The Inspirational Journey Of Riddhi Nahata, A Multifaceted Influencer LIFESTYLE Nikita Pawar: From Fashion Design To Digital Stardom LIFESTYLE Join Shruti Yogi On Her Enchanting Journey From Kumkum Bhagya To Wanderlust Saga LIFESTYLE POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape IIT Bombay’s Mood Indigo: A Cultural Platform That Brings Youth Voices Together 17 December 2025 LIFESTYLE By Shriniwas Kodape Mood Indigo, IIT Bombay’s Iconic Celebration Of December 14 December 2025 LIFESTYLE By Shriniwas Kodape The Spa At The Urban Wellness Centre: Four Seasons Bangkok’s Sanctuary Where The Body Forgets The Noise 4 September 2025 LIFESTYLE By Anurag Sen Porsche Unveils The Next Generation 911 Cup: Precision, Power, And Purpose For 2026 24 August 2025 LIFESTYLE RELATED POSTS Advertisement Advertisement Advertisement

Breitling's Endurance Pro IRONMAN Watches - Your Ultimate Journey Companion by Akshra Khandelwal Breitling's Endurance Pro IRONMAN Watches - Your Ultimate Journey Companion 18 August 2023 LIFESTYLE Advertisement The IRONMAN triathlon is a beacon of unyielding determination in the heart-pounding world of extreme sports and triumphant human achievement. A grueling test of endurance, resilience, and personal strength, the IRONMAN event captures the essence of pushing past boundaries and embracing the extraordinary. To commemorate this incredible journey, Breitling, the renowned Swiss watchmaker, has again joined hands with IRONMAN, releasing two limited-edition IRONMAN-branded versions of their iconic ultralight sports watch, the Endurance Pro. These exceptional timepieces not only exude style but also carry the spirit of those who dare to chase their dreams, defying odds and conquering challenges on their way to glory. Breitling’s Endurance Pro IRONMAN collection has captured the hearts of athletes and enthusiasts alike since its inception. As the 2023 IRONMAN World Championship and IRONMAN 70.3 World Championship loom on the horizon, Breitling introduces two new limited-edition models that celebrate the essence of each race. The Endurance Pro IRONMAN 70.3 World Championship edition boasts a stunning turquoise hue reminiscent of the serene waters of Lahti, Finland, where the competition will unfold from August 26 to 27, 2023. With only 250 pieces available, this watch is a testament to the challenges and triumphs of the IRONMAN 70.3 event. In a striking tribute to the IRONMAN World Championship, the Endurance Pro IRONMAN World Championship edition comes in a mesmerizing blue shade. Limited to just 250 pieces, this model acknowledges the men’s race in Nice, France, on September 10, 2023, and the women’s race in Kailua-Kona, Hawaii, on October 14, 2023. Crafted in high-performance titanium, this watch represents the pinnacle of endurance and excellence. Breitling’s CEO, Georges Kern, succinctly captures the essence of the Endurance Pro IRONMAN collection: "The Endurance Pro IRONMAN range was designed to face the toughest challenges. It results from our brands’ shared spirit of performance and precision. Completing the IRONMAN is many people's dream of a lifetime; it deserves an extraordinary way to be remembered." Endurance and performance are deeply ingrained in the DNA of these timepieces. The Endurance Pro IRONMAN watches are made of Breitlight®, a revolutionary material nearly six times lighter than stainless steel. Its thermal stability, scratch resistance, non-magnetic properties, and hypoallergenic nature make it the ideal companion for athletes and adventurers. Incorporating a rubber strap and boasting a water resistance of 100 meters, the Endurance Pro seamlessly transitions from land to water, making it an essential tool for triathletes. The watches are powered by Breitling’s Caliber 82, a COSC-certified SuperQuartz™ movement, and offer unrivaled accuracy and performance. With its timekeeping chronograph function and solar compass, the Endurance Pro becomes more than a watch; it transforms into a partner, motivating wearers to cross their finish lines. The limited-edition Endurance Pro IRONMAN watches go beyond mere timekeeping instruments; they embody the pursuit of greatness and the relentless desire to overcome. Whether you treat yourself to one as a reward for your accomplishment or view it as a beacon of aspiration, these watches encapsulate the journey of becoming an IRONMAN. These exceptional timepieces are available exclusively on Breitling.com , select Breitling boutiques and retailers, and the Official IRONMAN Merchandise Store at the race location. With only 250 pieces of each model available, they represent a unique and rare opportunity to own a piece of sporting history. Founded in 1884, Breitling has carved its name as a leader in Swiss watchmaking. From inventing the modern clock to pioneering the navigational tool watch, Breitling has consistently pushed boundaries and embraced innovation. Today, the brand continues to evolve as a casual, inclusive, and sustainable luxury brand with a global presence and a commitment to creating exceptional products and experiences. The IRONMAN Group orchestrates a global portfolio of events celebrating the relentless pursuit of endurance and accomplishment. From triathlons to trail runs, the company has become synonymous with the concept that "Anything Is Possible." Since its inception, the IRONMAN brand has ignited athletes' passion worldwide, inspiring them to push beyond their limits and realize their dreams. Breitling’s limited-edition IRONMAN-branded versions of the Endurance Pro watch are more than just timekeepers; they are symbols of unyielding determination, achievement, and the pursuit of greatness. Crafted with precision, powered by innovation, and inspired by the spirit of the IRONMAN, these watches encapsulate the essence of triumph over adversity. As you stand at the starting line of your journey, let the Endurance Pro IRONMAN watch be your steadfast companion, urging you to embrace the challenge and cross the finish line, for in the world of endurance sports, every second counts. SEARCH Ankita Malik: Empowering Change And Embracing Authenticity LIFESTYLE Juggling Two Worlds: The Inspiring Journey Of Kritika Goel LIFESTYLE Juggling Law And Fashion: The Inspirational Journey Of Riddhi Nahata, A Multifaceted Influencer LIFESTYLE Nikita Pawar: From Fashion Design To Digital Stardom LIFESTYLE Join Shruti Yogi On Her Enchanting Journey From Kumkum Bhagya To Wanderlust Saga LIFESTYLE POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape IIT Bombay’s Mood Indigo: A Cultural Platform That Brings Youth Voices Together 17 December 2025 LIFESTYLE By Shriniwas Kodape Mood Indigo, IIT Bombay’s Iconic Celebration Of December 14 December 2025 LIFESTYLE By Shriniwas Kodape The Spa At The Urban Wellness Centre: Four Seasons Bangkok’s Sanctuary Where The Body Forgets The Noise 4 September 2025 LIFESTYLE By Anurag Sen Porsche Unveils The Next Generation 911 Cup: Precision, Power, And Purpose For 2026 24 August 2025 LIFESTYLE RELATED POSTS Advertisement Advertisement Advertisement

Heritage Meets Haute: Zhuojiaren x Red Palace Aw Collection Stuns At Thailand Fashion Week By Ananya Patankar Heritage Meets Haute: Zhuojiaren x Red Palace Aw Collection Stuns At Thailand Fashion Week 13 July 2025 FASHION Advertisement Advertisement Advertisement From mandarin collars to sweeping capes: East‑West dialogue redefined for AW25/26 Blending Chinese heritage with modern structure, ZHUOJIAREN x RED PALACE’s AW25/26 collection presented a quiet strength—where sculpted silhouettes, rich textiles, and refined detailing met on equal footing. When Zhuojiaren joined forces with Red Palace at Thailand Fashion Week ’s Femme runway, it wasn’t just a show, it was a statement. The collection was built with intention on clarity and control. The Femme lineup leaned into precision: strong silhouettes, minimal styling, and a deliberate use of texture and tradition. Rather than dramatizing heritage, the designers distilled it—offering a wardrobe that was structured, symbolic, and fully modern. At the heart of this collaboration are two distinct yet deeply connected design houses. Zhuojiaren, led by creative mentor Benjamin Wong, is known for its refined tailoring and intellectual approach to form. Partnering with Red Palace—a heritage label founded in 2007 by Zhang Yaru and her daughter Deng Liyuan, who now heads design at Zhuojiaren—the collection draws from a shared lineage. Their vision is clear: to merge tradition with clarity, and craft garments that carry the weight of legacy without ever feeling nostalgic. The Autumn/Winter 2025–26 collection is rooted in the idea of evolution—not as departure from heritage, but as a refined progression. Drawing on symbols of Chinese dynastic elegance, the designers explored how tradition can be reshaped through precision and restraint. The collection doesn’t speak loudly; instead, it holds presence through silhouette, material, and form. There’s a quiet dialogue running through each look—between East and West, past and present, heritage and intention. Rather than reference history directly, the pieces echo it: in the fold of a sleeve, a collar line, a choice of fabric. It’s heritage, held in tension with modern clarity. The collection incorporated a palette which was rich, controlled, and intentionally regal—deep emerald, garnet, sapphire, and midnight black formed the foundation, punctuated by ivory, steel gray, and hints of muted gold. Fabric choices leaned into tactility: brocades with quiet sheen, wool blends with sculptural weight, and satin that moved with understated fluidity. Embroidery was used sparingly but meaningfully—often tonal, sometimes metallic, always placed with precision. The collection relied on texture to speak where embellishment might once have been louder, creating depth without drama. Every material choice reinforced the collection’s core philosophy: heritage reinterpreted through minimalism and balance. Additionally, the runway opened to a full house at Bangkok’s EM Quartier, with Zhuojiaren x Red Palace positioned as one of the day’s standout presentations. On a stark runway that mirrored the collection’s restraint, each look emerged with composure and intention. Industry observers quickly noted the collaboration’s clarity of vision—refined, composed, and resistant to spectacle. The phrase “a dynasty of design” began circulating backstage and across social media, capturing the inter-generational depth and quiet power on display. In a week of bold gestures, this was a collection that stood out by doing less, and doing it with precision. This collection wasn’t just offering a highlight of Thailand Fashion Week—it was a refined case for the future of cultural fashion. It showed how heritage, when edited with care and confidence, can move forward without losing its core. In an industry often driven by noise, this collection chose discipline over drama. And in doing so, it left a lasting impression: that quiet design, when grounded in purpose, speaks the loudest. SEARCH Why does Fashion Need Fashion Shows FASHION From Dreams To Crowns: Anuradha Garg’s Inspiring Mrs. India Story FASHION Colour Psychology in Fashion: Explained FASHION Legendary Female Icons Who Made Fashion Statements In The 20th Century FASHION The House of Chanel: History FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Snake That Wore Red: Inside The Vision Cultured™ Revolution 19 October 2025 FASHION By Sakshi Shah Francesca Bellettini Ushers In Gucci’s New Dawn 19 September 2025 FASHION By Shriniwas Kodape Dibba Studio: Weaving The Future Of Fashion At Thailand Fashion Week AW25-26 2 September 2025 FASHION By Shriniwas Kodape Aksstagga: Threads That Whisper Love, Memory, And Eternity 21 August 2025 FASHION RELATED POSTS Advertisement

From Florence With Finesse: Malo’s Art Of Slow Luxury By Ananya Patankar From Florence With Finesse: Malo’s Art Of Slow Luxury 26 July 2025 FASHION Advertisement Advertisement Advertisement An exploration of Malo, where Italian heritage, handcrafted precision, and modern restraint converge to create timeless essentials. In an age of excess, only few brands manage to champion the elegance of restraint quite like Malo . Born in Florence in 1972, Malo didn’t rise with loud logos or trends, but with something far rarer: integrity. From the very first thread to the final touch, every piece is a quiet study in craftsmanship, history, and enduring design. Malo isn’t fashion that shouts; it’s fashion that stays. At the heart of Malo is a love for materials. Their signature cashmere is sourced from the high plains of Mongolia and refined through intricate, slow processes spun, dyed, and knitted entirely in Italy. Some garments take up to 18 hours to produce, shaped lovingly by artisans who treat each piece like a canvas. The result? Clothing that feels less like seasonal style and more like a second skin. This is “slow luxury” at its most essential. Malo doesn’t believe in disposability. With initiatives like Re-Cashmere and Malo Forever, the brand offers repair and regeneration services, turning even the oldest garment into something cherished again. Sustainability here isn’t a trend, it’s embedded in the brand’s DNA, long before it became a buzzword. Malo’s aesthetic, too, is a meditation in minimalism. Soft, neutral tones, powdered sand, foggy greys, and creamy whites replace theatrics with tenderness. Clean silhouettes are favoured over embellishment. This is the uniform of those who don’t need to prove elegance; they live it. Yet despite its deep Italian roots, Malo speaks a global language. From Tokyo to New York, its pieces move with grace across time zones, climates, and wardrobes. You’ll find its loyalists not by their volume but by the way they wear texture like a signature. To wear Malo is to understand that luxury isn’t about ownership; it’s about experience, a tactile memory that grows richer with time. The precision of the knit, the purity of the fabric, the soul of the maker all live within each piece. In a culture of fleeting fashion, Malo invites us to pause. To value what is well-made, well-lived, and well-loved. It’s not just cashmere, it’s heritage spun into every thread. Malo is more than clothing. It is the promise of timelessness, stitched gently into today. SEARCH Why does Fashion Need Fashion Shows FASHION From Dreams To Crowns: Anuradha Garg’s Inspiring Mrs. India Story FASHION Colour Psychology in Fashion: Explained FASHION Legendary Female Icons Who Made Fashion Statements In The 20th Century FASHION The House of Chanel: History FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Snake That Wore Red: Inside The Vision Cultured™ Revolution 19 October 2025 FASHION By Sakshi Shah Francesca Bellettini Ushers In Gucci’s New Dawn 19 September 2025 FASHION By Shriniwas Kodape Dibba Studio: Weaving The Future Of Fashion At Thailand Fashion Week AW25-26 2 September 2025 FASHION By Shriniwas Kodape Aksstagga: Threads That Whisper Love, Memory, And Eternity 21 August 2025 FASHION RELATED POSTS Advertisement

3 Most Famous Car Races in the World by Akash Khatri 3 Most Famous Car Races in the World 1 December 2020 LIFESTYLE Advertisement History of auto-racing started dated back in 1895 which was held in Paris to Bordeaux in France. After this, the organized automobile racing began in the United States with an 87-km race back on Thanksgiving in 1895 which soon turned out to be one of the most fascinating games of all times. Let us now look at the top 3 famous car races in the world at present: MONTE CARLO, MONACO – MAY 26: Valtteri Bottas, Mercedes AMG W10, leads Max Verstappen, Red Bull Racing RB15, Sebastian Vettel, Ferrari SF90, Daniel Ricciardo, Renault R.S.19, Kevin Magnussen, Haas VF-19, and the remainder of the field at the start during the Monaco GP at Monte Carlo on May 26, 2019 in Monte Carlo, Monaco. (Photo by Mark Sutton / Sutton Images) Monaco Grand Pix: The Formula One motor race is held every year in the streets of Monaco and is one of the most prestigious automobile races in the world. This started in the year 1929. This includes drivers from around the globe to participate in this race and is one of the most expensive races in the world. Indianapolis 500: This is a form of American open-wheel racing and is one of the fastest racing competitions in the USA. This race started in the year 1911 and it has an interesting tradition where the winner of this race needs to finish the race by kissing the brick finishing line and then is presented with a bottle of milk. 24 Hours Le Mans: This started in the year 1923. This race requires the participants to cover over 3100 miles in total. This race goes is a 24-hour duration race and tests the endurance of the drivers along with their driving skills. This race has no specific distance limit and hence automatically the driver who covers most of the miles becomes the winner of this race. In 2020, for the first time in history, this race was held behind closed doors! Fun fact, these three above mentioned races are called the “Triple Crown” of Motorsport! SEARCH Ankita Malik: Empowering Change And Embracing Authenticity LIFESTYLE Juggling Two Worlds: The Inspiring Journey Of Kritika Goel LIFESTYLE Juggling Law And Fashion: The Inspirational Journey Of Riddhi Nahata, A Multifaceted Influencer LIFESTYLE Nikita Pawar: From Fashion Design To Digital Stardom LIFESTYLE Join Shruti Yogi On Her Enchanting Journey From Kumkum Bhagya To Wanderlust Saga LIFESTYLE POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape IIT Bombay’s Mood Indigo: A Cultural Platform That Brings Youth Voices Together 17 December 2025 LIFESTYLE By Shriniwas Kodape Mood Indigo, IIT Bombay’s Iconic Celebration Of December 14 December 2025 LIFESTYLE By Shriniwas Kodape The Spa At The Urban Wellness Centre: Four Seasons Bangkok’s Sanctuary Where The Body Forgets The Noise 4 September 2025 LIFESTYLE By Anurag Sen Porsche Unveils The Next Generation 911 Cup: Precision, Power, And Purpose For 2026 24 August 2025 LIFESTYLE RELATED POSTS Advertisement Advertisement Advertisement

Behind The Lens: Heli Ved's Secrets To Creating Content That Resonates With The Masses by Akshra Khandelwal Behind The Lens: Heli Ved's Secrets To Creating Content That Resonates With The Masses 27 August 2023 LIFESTYLE Advertisement In digital content creation, few names shine as brightly as Heli Ved's. With a thriving YouTube channel and a dedicated following on social media, Heli has captured the hearts of her viewers through her niche content in fashion and beauty. In an exclusive interview for our magazine, Heli reveals the secrets behind her success, her evolution as a content creator, and her dreams for the future. "How are you, and how is everything going on in your life?" we inquired. Heli enthusiastically responds, "I'm doing great, thanks for asking! I'm creating new content every day and ensuring my audience has something unique to experience daily. I'm also focusing on creating niche content in fashion and beauty. I'm excited about my progress, and I can't wait to see what the future holds." Heli's journey on YouTube has been remarkable, and we wonder what sets her content apart and resonates so well with her audience. She replies thoughtfully, "As you know, content is king in today's digital world, and building connections with my audience is paramount to me. Several factors contribute to successful content, including relevance, authenticity, consistency, and adaptation to the platform. Ultimately, creating content that resonates with the audience requires understanding their preferences." From her early days as a content creator to where she is now, Heli's approach to creating videos and engaging with her audience has evolved significantly. "Staying relevant and adapting to trends has become crucial as online platforms and audience preferences evolve," she explains. "Overall, the evolution of content creation has been influenced by technological advancements, shifts in audience behavior, and a deep understanding of the need to connect with viewers on a more personal level." Having amassed a large and dedicated following, we are curious how Heli stays connected with her audience despite the growing numbers. She reveals her strategy, "Interacting with the audience on social media platforms allows us as creators to respond to comments, questions, and feedback, fostering a sense of community. Tailoring content to address specific interests and preferences of different audience segments can enhance engagement. Recognizing and celebrating milestones (e.g., subscriber count) makes the audience feel appreciated and included in the journey." We lighten the mood with a fun question, asking Heli, "If you could be one animal, mythical or existent, what would you be?" She smiles and replies, "I'd be a Phoenix! Bold and elegant, loyal to loved ones and possessing immense courage." As we delve deeper into Heli's career, we ask her to share a highlight from her journey. She fondly recalls, "Hosting the IIFA Red carpet is definitely one of the highlights. I started content creation with the sheer love of building a community, and when that took me places, it felt surreal. My love for extempore as a kid and picking a Speech and Drama class as the extracurricular activity, all made sense at that moment." We are intrigued to know who Heli's dream collaboration would be with and why. She shares her heartfelt dream, "My dream collab is to meet Zoë Sugg and film a classic Haul or makeup routine video with her because she inspired me to start my channel. At a time when I was transitioning from school to college when a lot of things felt overwhelming, her videos helped me immensely. She truly was like an elder sister to me in that phase, and that's what I wanted to emulate." Wrapping up the interview, we seek some advice from Heli for aspiring content creators. "What advice do you have for someone who wants to start creating content on Instagram?" She enthusiastically responds, "Decide on a specific niche or theme for your content. Focusing on a topic you are passionate about will help you attract a targeted audience. Develop a consistent visual style and branding for your posts. Use similar filters, colors, and fonts to create a cohesive and recognizable aesthetic. Lastly, consistency is key to growing your presence on Instagram. Stick to your content schedule and stay dedicated to producing quality content regularly. Enjoy the process, be creative, and have fun sharing your passion with the world!" Heli Ved's journey from a passionate content creator to an influential figure in fashion and beauty is nothing short of inspiring. Her dedication to building connections with her audience, authenticity, and ability to adapt to evolving trends have been key to her success. As she continues to explore new horizons and collaborate with her inspirations, we can't wait to see where her journey takes her next. With Heli's uplifting spirit and commitment to her craft, her future in the digital realm looks as bright as the mythical Phoenix she admires. SEARCH Ankita Malik: Empowering Change And Embracing Authenticity LIFESTYLE Juggling Two Worlds: The Inspiring Journey Of Kritika Goel LIFESTYLE Juggling Law And Fashion: The Inspirational Journey Of Riddhi Nahata, A Multifaceted Influencer LIFESTYLE Nikita Pawar: From Fashion Design To Digital Stardom LIFESTYLE Join Shruti Yogi On Her Enchanting Journey From Kumkum Bhagya To Wanderlust Saga LIFESTYLE POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape IIT Bombay’s Mood Indigo: A Cultural Platform That Brings Youth Voices Together 17 December 2025 LIFESTYLE By Shriniwas Kodape Mood Indigo, IIT Bombay’s Iconic Celebration Of December 14 December 2025 LIFESTYLE By Shriniwas Kodape The Spa At The Urban Wellness Centre: Four Seasons Bangkok’s Sanctuary Where The Body Forgets The Noise 4 September 2025 LIFESTYLE By Anurag Sen Porsche Unveils The Next Generation 911 Cup: Precision, Power, And Purpose For 2026 24 August 2025 LIFESTYLE RELATED POSTS Advertisement Advertisement Advertisement

Find Your Sole Mate This Valentine’s Day With Puma By Sapna Panchal Find Your Sole Mate This Valentine’s Day With Puma 9 February 2024 FASHION Advertisement Advertisement Advertisement Attention all the lovely couples out there, do you feel love in the air yet? That's because Valentine's Day is just around the corner. Perfect time to celebrate and appreciate your special someone by doing all things sweet, romantic and adorable. You thought about flowers and chocolates right, these aren't bad but rather traditional choices, So what do you plan on doing? Stop scratching your head! Consider yourself lucky because Shanaya Kapoor's Puma campaign has the best collection you are looking for. Think outside the box this year by giving your loved ones something playful instead. Renowned for its trendy and cosy sportswear, Puma has a selection of stylish solutions that are ideal as presents. FOR HIM Want to spring up your boyfriend’s steps? Well, you must get him a pair of sneakers and then just sit back and enjoy how he walks through life with ease, confidence, as well as swag. This gift shall keep him on his toes, while his heart races with every step. Fast-Trac NITRO™ GORE-TEX® Men's Trail Running Shoes Take to the trails with the Fast-Trac NITRO GORE TEX® in any weather condition! ️ Thanks to its PUMA GRIP ATR outsole and NITRO FOAM midsole, these sneakers are waterproof, grippy, and light as a feather so you can have a piece of this trail-dominating technology without going over budget! Get yours now to avoid missing out!. Fast-Trac NITRO™ GORE-TEX® Men's Trail Running Shoes Buy Now Velocity NITRO™ 3 Psychedelic Rush Men's Running Shoes Feel the rush, not the weight! The Velocity NITRO™ 3 is here, bringing pro-level tech to your runs. Experience crazy-light comfort & responsiveness with NITRO™ foam, so you can fly, not just run. Plus, the trippy design turns heads wherever you go. Velocity NITRO™ 3 Psychedelic Rush Men's Running Shoes Buy Now Electrify NITRO 3 WTR Men's Running Shoes For a new runner, must consider electrifying your jogs with the NITRO 3! This shoe's got your back (and heel!) with comfy cushioning, a sleek new look, and a grip that won't quit. Conquer those 5Ks in style. Apart from sneakers, there are various unisex options, you can always look for causal yet exquisite clothing, jackets and shorts are the way to go. What is even cooler about having a unisex option is that you can always buy pairs, and wear them together, fulfilling the couple goals. Electrify NITRO 3 WTR Men's Running Shoes Buy Now PUMA x RHUIGI Unisex Summer Jacket with PUMA x RHUIGI Unisex Summer Shorts With its striking summer jacket featuring strong pinstripes and throwback vibes, the PUMA x RHUIGI Gift bae (or yourself) will let you embrace your inner NYC cool. It's ideal for slaying the city streets. When a jacket is worn with complementary shorts, it makes a statement pair. Both outfits exude carefree flair and summertime pleasure. Give a present that screams, "I love you, let's hit the town," to make it a Valentine's Day to remember. PUMA x RHUIGI Unisex Summer Jacket Buy Now FOR HER Hi there, Boyfriends! This year, step up your Valentine's Day game! Don't bother with the cliche gifts of flowers and chocolates (albeit a single red rose is a chef's kiss). This Valentine's Day, you may offer a token of fashion and fitness with Puma's style and practical athletic line. In this regard, Puma's dedication to encouraging an active and healthy lifestyle, together with Shanaya Kapoor's sense of style and fashion, So on Valentine's Day, why not give the gift of fashion and fitness to someone you love? Give her the gift of self-assurance, well-being, and shared experiences this year by getting her some amazing PUMA workout gear ! Since she will adore it: We have an incredible assortment ranging from chic tanks and shirts to sporty bras and elegant leggings. Every exercise vibe is catered to by our selection. Encourage her objectives: PUMA equipment will keep her comfortable and supported while she crushes every personal record, whether she's killing it at CrossFit or perfecting her yoga poses. Elite Low Impact Strappy Women's Training Bra This bra is ideal for crushing workouts without losing style because it is equal parts athletic and fashionable. It has a fun strappy back design that peekaboo! reveals a little flesh, yet the amazing compression fabric keeps everything in place. No matter how hard you push, you can stay cool and comfortable because it wicks away perspiration like a pro. Elite Low Impact Strappy Women's Training Bra Buy Now BLSTR Dress Code Women's Sneakers This Valentine's Day, bring fire to the peculiar with Puma's newest statement shoe, the BLSTR, which exudes an edgy sense of flair. Forget the ordinary. It's a head-turner with a disruptive platform sole that shouts originality, inspired by previous fashion collaborations. Vibrant colour blocking influenced by the newest styles allows you to show your affection especially. A visually appealing combination of textures is produced by the combination of the matte TPU inserts, leather overlays, and synthetic foundation. It's a proclamation of affection for the brave, the unusual, and the person who follows their heartbeat—it's more than simply a pair of shoes. BLSTR Dresscode Women's Sneakers Buy Now Run XX NITRO 2 Women's Running Shoes Designed to harness XX power! With nitro foam that is both lightweight sufficient to float and resilient enough to last for miles, the Run XX NITRO 2 hugs the soles of your feet like a best friend. With tech that's made for women, and supportive enough to keep you aligned, you can reach your fitness objectives quickly. Run XX NITRO 2 Women's Running Shoes Buy Now So this Valentine's, throw out the old teddy bears and generic chocolates! Puma invites you to embrace your originality and bring out your inner Shanaya Kapoor. Puma has you covered whether you're enhancing your outfit with bold accessories, dressing down in cozy oversized sweatshirts for a laid-back attitude, or embracing your sporty side with athleisure-inspired by Kapoor. Remember to accessorise with attitude - a motivating slogan bag or a fun Puma hat might be the ideal finishing touch. Hey, it's vital to love yourself too! Give yourself a gorgeous matching set or a pair of shoes that will make you feel fantastic and enhance your confidence. However, "Love Your Way" is a movement rather than merely a clothing brand. It's about expressing yourself, accepting self-love, and appreciating what makes you special. Choose a present that captures the essence of the recipient as well as their sense of style. The message sent by the gift is, "I love you for who you are," and that is something to be happy about. Recall that an act of empowerment and encouragement is the most potent manifestation of love. So on Valentine's Day, throw out the universal, appreciate the personal, and share some love—and maybe some Puma gear, too! SEARCH Why does Fashion Need Fashion Shows FASHION From Dreams To Crowns: Anuradha Garg’s Inspiring Mrs. India Story FASHION Colour Psychology in Fashion: Explained FASHION Legendary Female Icons Who Made Fashion Statements In The 20th Century FASHION The House of Chanel: History FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Snake That Wore Red: Inside The Vision Cultured™ Revolution 19 October 2025 FASHION By Sakshi Shah Francesca Bellettini Ushers In Gucci’s New Dawn 19 September 2025 FASHION By Shriniwas Kodape Dibba Studio: Weaving The Future Of Fashion At Thailand Fashion Week AW25-26 2 September 2025 FASHION By Shriniwas Kodape Aksstagga: Threads That Whisper Love, Memory, And Eternity 21 August 2025 FASHION RELATED POSTS Advertisement

by Akash Khatri by Akash Khatri WORLD PEACE DOME 1 November 2020 TRAVEL Advertisement Advertisement Advertisement World peace dome stands tall at 263 feet with a diameter of 160 feet. The height of the dome is 96 feet, whereas total height from ground to apex is 263 feet. The sitting area inside is spread over to 20,000 sq. feet and total seating capacity is 3000. This is one of the important architectural wonder which was completed in the year 2018 and was accomplished through 15 years of perseverance and dedication of thousands of people. This epitome of wonder is located in Maharashtra, India and is dedicated for ‘World Peace and Humanity’ regardless of the fact that India ranks 141 in GPI (Global Peace Index); ranks 133 in peace and security index ,one of the least safe countries for women and has many disputes related to religion, castes going on from years mainly rooting from politics that we often come across regularly. It often leaves me wondering, have the virtual and showcasing world really overpowered us so well and establishing its roots among us so powerfully that we actually believe that buildings and statues representing peace, humanity and unity can make this place or this world better for us? Do we actually believe that burying and not talking about the flaws can disparage them in long terms? This world peace dome left me bamboozled and thinking if it represents the modern world where only fake ways of life is sold rather than just peace and humanity. Metaphorically speaking, if this world peace dome or several structures built like this or are in disputes to be built in future can actually establish a system where the ways of real upbringings, real meaning of life can be shown, where it is explained enough to soak in through the bones that life is more than just ‘representing’ or sugar coating ‘ugly truths’ but these representatives are quoting opposite lessons. Nothing can be a representative of anything if the mirror of that particular place it is built in, is saying something else. Granted it can attract tourism and thus can help in boosting Indian economy in one way or the other but outsiders are really attracted to the Indian culture they found some kind of treasury in, which we are continuously letting to slip away from us! Disguise cannot be put forth longer and the practical perks could exhaust soon if we continue to hide under the films of silver linings. SEARCH The Fashion Capitals Of Asia: Exploring Style Beyond Borders TRAVEL Unveiling Delights Of Hotel Palazzo Versace Gem Of Dubai TRAVEL 7 Abandoned Cities In India And Abroad That Are Too Beautiful To Be Forgotten TRAVEL airBaltic Makes Global Debut On World’s Safest Airlines List TRAVEL Revolutionizing Air Travel: Qatar Airways Introduces AI-Powered Booking With Sama TRAVEL POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Peninsula Bangkok: Grace Beside The Chao Phraya 4 October 2025 TRAVEL By Shriniwas Kodape 64 Floors Up: Lebua At State Tower Perspective 4 October 2025 TRAVEL By Shriniwas Kodape Four Seasons Bangkok: Where The River Holds Its Breath 17 September 2025 TRAVEL By Shriniwas Kodape Neon, Smoke, And Chili Fire: A Night In Bangkok’s Chinatown 2 September 2025 TRAVEL RELATED POSTS Advertisement

Ramandeep Kaur, Charmingly Dauntless by Aparajita Jaiswal Ramandeep Kaur, Charmingly Dauntless 23 September 2022 COVER STORIES Advertisement It is always natural to feel extremely proud of the new self created out of the previous portions of ourselves! One such person with extreme sense of pride stands to be Ramandeep Kaur! Being a part of the Punjabi industry makes you extremely filled with energy in spite of the obstacles. Speaking of which, the gracious actor talks about her journey, mentioning, "I began as a manager in a salon and opportunities were presented naturally, quite willingly by others and situations supported those opportunities and I was fortunate enough to take advantage. It has been a passion of mine, all my life." Talking of obstacles, one doesn’t always get what she/he wants. "I prefer to perceive rejections as challenges, motivating me to do better," the actress says, gracefully. The very thought of making it huge in spite of rejections, hypes one up. In a creative field such as acting, it is a regular roller coaster where every artist goes through rejections and fame. The journey of fame deals with the public eye and staying grounded is very important. Ramandeep comments when asked how she deals with fame, "I stay humble." The very essence of the Punjabi film industry and the anticipation of where it is leading excites the audience. "I feel the Punjabi industry is on the way up, it is getting more worldwide exposure and I am excited to be a part of it," says the actress. Speaking of the industry, the reader often gets mesmerised by what they observe on social media. When asked about the trends that she rejoices in, her confidence peaked as she exclaimed, "I am the trend on social media." Ramandeep Kaur expresses her inspiration to be the humble blockbuster star, Diljit Dosanjh. While getting inspired in all ways, Ramandeep comments on her love for fashion. "I love fashion and I follow all trends to ensure I am always on top of it." Fashion brings in a lot of stereotypes attached to it as interpreted by society, majorly associated with body shaming and fitness. However, being an actress it's perceived differently, "I understand that the world is becoming diverse and is allowing people of all shapes and sizes to share the spotlight. However, I myself attend the gym regularly to maintain my figure." To stay on top, in both, one's professional and personal life, is a big deal. Thus to mark the lines between reel and real life for an actor is even more tough! "I stay in character on set and on only on set, I never take my character home with me. My personal life is a completely separate entity from my work." This actually is difficult to fathom for the readers as the work she engages in all seem so perfectly put, however, that is what would also make a rising beauty, like her, such a great actress! "My work does not affect my personal life as I try to be professional to all extents, taking my personal life seriously and looking after it as closely as I do for my career." As the audience looks forward to her engaging them in more of her films, it is also interesting to have a glance at her perspective. The career of every actor brings her to different roles and it is quite obvious to be biased to one or having regrets in having played a certain character. However, for Ramandeep, there are no regrets in the roles she has enacted. "I am proud of all the characters I have had the opportunity to play." My work does not affect my personal life as I am a professional and take my career very seriously! SEARCH A Journey Shaped By Courage, Creativity, And Social Media With Aditi Sharma COVER STORIES Inner Joy Trails My Inspiration : A Candid Conversation With The Creative Anushka Kaushik COVER STORIES Barkha Singh’s candid candour makes the way to an eye-catching interview COVER STORIES Educate, Empower, Excel: Priyanka Chahar Choudhary's Inspirational Overture COVER STORIES Waluscha De Sousa On Being Her ‘True Self’ And Going On The Dream Journey COVER STORIES POPULAR POSTS Advertisement Advertisement Advertisement By Sakshi Shah Khushi Bhardwaj Is Growing Up On Screen, And Doing It Her Way 31 December 2025 COVER STORIES By Shriniwas Kodape The Eternal Strings Of Amaan & Ayaan Ali Bangash 4 October 2025 COVER STORIES By Anurag Sen Vivian Dsena: The Fluke Star Who Became Television’s Undying Heartthrob 25 September 2025 COVER STORIES By Ananya Patankar Unscripted, Unstoppable: The Many Lives Of Christine Gulasatree 22 August 2025 COVER STORIES RELATED POSTS Advertisement Advertisement Advertisement

How Fashion Shapes and Represents Our Identity by Yashi Srivastava How Fashion Shapes and Represents Our Identity 14 December 2022 FASHION Advertisement Advertisement Advertisement From the stores we visit to the colors that we pick to wear, everything is influenced by our individual personality. While fashion certainly gets us moving towards what’s trending in the current world, it also gets us closer to who we really are by helping us find our own sense of style. It is that simple and it is that complicated - to understand fashion and find our true selves in and with it. So, how does fashion shape and represent our identity? Let’s try and understand. Fashion and age You will see a 15-year old dressed in the fashion of a 50-year old one day and come across a 40-something woman dressed as a k-pop idol in her 20s. Well, it completely depends on the mental or chosen age of the person that how they want to present themselves through their fashion. Many teenagers love wearing sneakers and accessories while a lot of them prefer to adorn baggy jeans with loose T-shirts. In a social event, no two people of the same age will dress the same. Woman A would come in a little black dress while woman B would wear a shimmer top with boyfriend jeans. Fashion and gender The identity surrounding men and women's fashion is another way fashion shapes and represents us. For example, skirts are for women and pants for men. Make-up is only for women while men cannot wear mascara even if they want! If you notice, fashion represents our identities as male and female, even though the world is awakening and the boundary between gender according to gender is fading. Thanks to men in fashion, art, and music, who are challenging the gender norms in fashion and bringing more fluidity and flexibility to it. Also, the LGBTQ+ communities, who are challenging it all, from fashion to acceptance - the world is waking up for good! So, shoutout to men who love to wear lipsticks and women who want to adorn business suits all the time - it is your era and you can shape fashion according to your identity however you want! Fashion and values When a female crosses the age of 13 or 14, she starts receiving the programming of dressing modestly. Well, most of them, so they do not become the object of sexuality- the reality is far from it but you get what I mean, right? Most women grow up in modest fashion so they do not draw attention to them whereas men can walk around however they want. The fashion where women must cover their skins with long skirts and full tops reflects the value of not just an individual buy an entire culture. However, the times are changing and we, as human beings, need to understand that fashion and culture may go hand in hand but it doesn't have to be as per the norms, but individual choice of men and women both. Fashion is a unique way to tell the world about who we are as human beings. It lets us communicate or in some ways, scream, our individuality to the world. So, why wait for the world to allow us to be who we are? So, go ahead, and try a new fashion today and if it resonates with your individuality, keep the trend. Fashion is more than just a style statement; it boasts of your identity and individuality. Blob - How many times have you wanted to try a new piece of clothing or a footwear simply because you thought it speaks to you, or suits your personality? Well, this is how fashion shapes you and if you continue experimenting with it, it will soon become a part of your identity. #Fashion #FashionYourIdentity #LGBTQFashion #StyleAndFashion #Individuality SEARCH Why does Fashion Need Fashion Shows FASHION From Dreams To Crowns: Anuradha Garg’s Inspiring Mrs. India Story FASHION Colour Psychology in Fashion: Explained FASHION Legendary Female Icons Who Made Fashion Statements In The 20th Century FASHION The House of Chanel: History FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Snake That Wore Red: Inside The Vision Cultured™ Revolution 19 October 2025 FASHION By Sakshi Shah Francesca Bellettini Ushers In Gucci’s New Dawn 19 September 2025 FASHION By Shriniwas Kodape Dibba Studio: Weaving The Future Of Fashion At Thailand Fashion Week AW25-26 2 September 2025 FASHION By Shriniwas Kodape Aksstagga: Threads That Whisper Love, Memory, And Eternity 21 August 2025 FASHION RELATED POSTS Advertisement

by Aparajita Jaiswal by Aparajita Jaiswal Unseen europe: discovering 5 secret gems 16 July 2021 TRAVEL Advertisement Advertisement Advertisement Europe is a beloved continent that’s home to insanely gorgeous destinations. It’s a prodigious continent to explore , with lots of smaller haunts that don’t seek much attention as Paris, London or Rome. I mean, its awash with lots of hidden places in Europe. For those of you who like to travel off the beaten path and want to luxuriate their holidays away from the hustle bustle of the cities, then this article is assuredly for you. So let’s discover the undiscovered! Attractions- Les Aux Roses ( restaurant), Chateau du Breull, Chateau d’ Amboise. OSTUNI, ITALY- One of Italy’s finest gem, a pleasant town with a historic centre that seems as though it has sprung straight out of the pages of a story book. Ostuni is often called as Italy’s White City for a good reason. The Old Town is dazzling white and its stunning architecture makes someone feel as though they’re walking around a Greek Island. Apart from all these, this town , is in fact built atop a hill surrounded by centuries old olive groves and wine yards. How to reach- Fly straight to Brindisi or Bari. Brindisi is the nearest airport located at only 35km from Ostuni. Famous food/fests-FOOD- Cavatelli Pasta, Focaccia with onions, Panzerotti. FEST- Concerti estivi, Sant ‘ Oronzo. Attractions-Centro Storico, Piazzetta Cattedrale, Piazza della Liberta. SEARCH The Fashion Capitals Of Asia: Exploring Style Beyond Borders TRAVEL Unveiling Delights Of Hotel Palazzo Versace Gem Of Dubai TRAVEL 7 Abandoned Cities In India And Abroad That Are Too Beautiful To Be Forgotten TRAVEL airBaltic Makes Global Debut On World’s Safest Airlines List TRAVEL Revolutionizing Air Travel: Qatar Airways Introduces AI-Powered Booking With Sama TRAVEL POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Peninsula Bangkok: Grace Beside The Chao Phraya 4 October 2025 TRAVEL By Shriniwas Kodape 64 Floors Up: Lebua At State Tower Perspective 4 October 2025 TRAVEL By Shriniwas Kodape Four Seasons Bangkok: Where The River Holds Its Breath 17 September 2025 TRAVEL By Shriniwas Kodape Neon, Smoke, And Chili Fire: A Night In Bangkok’s Chinatown 2 September 2025 TRAVEL RELATED POSTS Advertisement