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The Lockdown Masks by Aiyra Baig The Lockdown Masks 1 November 2020 FASHION Advertisement During these trying times, skincare seems like a great idea. All these days at home are actually a blessing for our skin; no dust, dirt, travelling, pollution, junk food or the harsh sun. Therefore, no damage and happy skin. With all the extra time at hand, go an extra mile and pamper your face with some homemade face masks made from ingredients you can find in your kitchen cabinet. Grandma’s secret – Besan Face mask Mix besan (split chickpea flour) with a pinch of turmeric, milk and rose water. Scrub it on your face in a circular motion and wait for it to dry. Rinse with close water in 5-10 minutes. Besan helps to absorb excess oil from the skin including impurities while also retaining moisture. Caffeine Hydration Mix one tablespoon each of coffee powder and honey well together. Apply and wash it off after 10 minutes. Coffee is rich in antioxidants, kills cells and removes impurities, making the skin smoother and brighter. It is also an excellent exfoliator and helps in stimulating blood flow, which reduces acne and even cellulite and stretch marks. Honey acts as a moisturizer and diminishes signs of ageing. Bright Banana (*not for oily skin) Mash a ripe banana and mix it with a little bit of honey. Apply it on your face and wash off after 15 minutes. Banana is rich in potassium and helps to moisture and hydrate dry skin, making it soft and supple. It also lightens dark spots. The 101 cure mask Mix freshly prepared aloe vera gel with fresh cucumber paste/juice, yoghurt and honey. Cleanse your face and leave this face mask for 20-30 minutes. Using this twice a week helps to detan your skin. Aloe vera also has antibacterial properties which helps to treat pimples and acne, giving a smooth skin texture. it also lightens your skin and removes blemishes and dark spots, effectively de-pigmenting your skin. Egg peel off Add a few drops of lemon juice to an egg-white mix well. Apply it well over your face and neck, wait for it to dry and peel it off with water. Egg whites shrinks your pores, firms your skin by removing excess dirt, oil and dead cells on your face while also removing blackheads. Lemon juice naturally contains vitamin C, an antioxidant that may help reduce skin damage and premature ageing. Due to its high pH levels, it has astringent qualities; lemon can decrease oil on the skin and reduce inflammation. Oat scrub Make a smooth paste by mixing oatmeal, honey and rosewater. Scrub it well and leave it on for ten minutes before rinsing with water. Oatmeal contains antioxidant and anti-inflammatory compounds that soothe itchy, dry and irritated skin. This face mask gives you instant radiant-looking skin. #impurities #cells #supple #eggwhite #rosewater #blemishes #honey #moisture #irritated #banana #tumeric #brighter #stimulating #milk #dryskin #clean #lighten #exfoliator #pamper #blackheads #acne #itchy #damage #pores #yoghurt #smoother #skincare #shrink #dark #soft #oatmeal #pimples #oil #kitchen #flow #coffee #ingredients #besan #detan #radiant #antibacterial #lemon #hydrate #spots #skin #cucumber #ageing #inflammation #facemask #blood SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

All About Tavishi Kanoria: The Beating Heart Of Magnanimity & Affordable Luxury In Calcutta By Anushka Sharma All About Tavishi Kanoria: The Beating Heart Of Magnanimity & Affordable Luxury In Calcutta 14 August 2024 FASHION Advertisement Nestled in the bustling city of Calcutta, Tavishi Kanoria has emerged as a beacon for fashion enthusiasts seeking affordable luxury. With her dynamic presence in the fashion world, she has carved out a unique niche, filling a significant void in the city's fashion map. Calcutta, known for its rich design heritage and as the birthplace of iconic designers like Sabyasachi and Anamika Khanna , surprisingly lacked a multi-designer store that catered to emerging labels and provided affordable luxury. Tavishi stepped in to address this gap, offering a launchpad for many up-and-coming designers and bringing some of the best labels from cities like Bombay, Delhi, and Hyderabad to Calcutta. Tavishi has curated her collection with meticulous care and personal taste. Every outfit is handpicked by her, ensuring a constant rotation of new designs, which keeps the collection fresh and exciting for customers. This personal touch extends to ensuring no two designers with similar styles are present, making each shopping experience unique. One of Tavishi’s standout features is her commitment to affordability without compromising on style. In a market where high fashion often comes with a hefty price tag, she offers stylish, high-quality garments all under one lakh, making luxury accessible to a broader audience. This focus on affordable luxury aligns perfectly with the modern shopper's desire for unique, trendy pieces that don't break the bank. But Tavishi is more than just a curator; she embodies entrepreneurial spirit and passion for fashion. Her journey, influenced by her mother's fashion expertise and her own business acumen from Babson College, showcases the blend of tradition and modernity. This fusion is reflected in her collection and the shopping experience she offers. Her illustrious career has been marked by numerous awards and accolades that underscore her contributions to the worlds of entrepreneurship, fashion, and social impact. Among her notable recognitions are the Times of India Power Woman Award 2022, the YFLO Award for Fashion 2018, and the Hope Foundation Award for Social Entrepreneurship. These honors reflect her dedication, innovation, and influence across multiple domains. The Artistic Visionary Behind Tk's Art In addition to her achievements in business and fashion, Tavishi has carved out a unique niche in the art world with her brand, TK's Art. Founded in 2013, TK's Art specializes in realistic portraits and religious art on canvas, primarily using oil and acrylic mediums. What began as a passion sparked by a college art class has blossomed into a full-fledged artistic pursuit, despite Tavishi having no formal training in the field. Over the years, Tavishi has completed approximately 150 paintings, selling about half of them, including numerous commissioned pieces. Her artwork is showcased and sold through various prominent art portals, including Gallerist, Pixels, and Fine Art America. Her talent has not gone unnoticed in the art community. She has participated in numerous art shows, from Multiverse to exhibits at Cocoon and Jeep. Her work has also been featured in Art of Color Magazine, further cementing her status as a distinguished artist. All About Being A Distinguished Classical Dancer And Influencer Beyond her entrepreneurial and artistic pursuits, Tavishi is a trained Classical Dancer, specializing in Odissi. Her multifaceted talents extend into the realm of social media, where she has made significant strides as an influencer. She has collaborated with numerous brands and celebrities, enhancing her influence and reach. Some of the international brands Tavishi has worked with include JW Marriott, Pernia’s Pop-Up Shop, and Westin. Her associations in the jewelry sector feature notable names such as Totuka’s, Ouro Jewels, Madanji Meghraj, Zevar Exhibition, and Pretios. In the fashion and lifestyle sector, Tavishi's presence has been felt at events like Lakme Fashion Week 2021 and LookatThatPop ups, and through collaborations with brands such as Priyamvada, Aurora Luxury, Smart Sarees, SupaFest, Chique Avenue, Tatha, and Sephora. Her influence also extends to the food industry, where she has partnered with establishments like Yauatcha, Vintage Asia, Paprika, Olivia Creamery, Let’s Maki, Butterfingers, Fresh Aisle, Hedonne, Monika Daswani, Farzi Cafe, Burma Burma, La Macario, Polo Floatel, Kaaram, Effingut, Altair Capella, Social Offline, and Current Noodles. It’s imperative to note that Tavishi's journey as a digital creator and influencer has also played a significant role in her success. By combining her entrepreneurial skills with her online presence, she has created a brand that resonates with both local and international audiences. Her content, ranging from fashion to lifestyle, showcases real-life experiences that are relatable and engaging, further cementing her influence in the digital space. Collaboration is key in the influencer industry, and Tavishi believes in the power of genuine partnerships. She emphasizes the importance of mutual respect and quality in collaborations, advocating for experiences that go beyond monetary transactions. This approach not only enhances her credibility but also brings authentic and enjoyable content to her followers. Beyond fashion, Tavishi's spirituality and belief in manifestation have also shaped her journey. Her faith and positive outlook have not only guided her personal growth but have also infused her work with a unique energy that attracts customers and keeps them coming back. After all, don’t we all know that the key element of one’s success is backed by unwavering faith. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

India Is Finally Having A Major Fashion Moment By Anushka Sharma India Is Finally Having A Major Fashion Moment 23 March 2024 FASHION Advertisement In the year of 2023. Mumbai lit up with the sparkle of Christian Dior's Autumn 2023 collection. It wasn't just another fashion show; it was a historic moment, marking Christian Dior's first-ever standalone show in India. The buzz reverberated across the internet, with clips flooding TikTok, Instagram, and beyond. When high-profile stars like Gigi Hadid and Zendaya adorned themselves in elegant saris, the message was clear: India had stepped onto the global fashion stage in style. For too long, fashion has been synonymous with exclusivity and elitism. While movies like "The Devil Wears Prada" may glamorize this image, it no longer resonates with today's society. Today’s society craves genuinity. Social media has democratized fashion, giving rise to influencers who speak directly to our hearts and minds. Fashion is no longer confined to runways; it's a conversation happening on the same platforms we use every day. And with that conversation comes a demand for inclusivity, diversity, and representation. We've made strides in embracing body and racial diversity, but cultural representation remains a challenge. Fashion is a universal language, yet its narrative has often been dominated by a narrow Western perspective. It's time to broaden that narrative and celebrate the rich tapestry of cultures that shape our world. Fashion should reflect the diversity of its audience, honoring traditions from every corner of the globe. In a recent event in London, Megha Kapoor, Vogue’s former India's Head of Editorial Content, highlighted a troubling trend. Content in Indian languages was deemed unfit for the world of high fashion, perpetuating a colonial mindset that devalues indigenous cultures. This attitude is changing, but it's a reminder that progress is still needed to break free from outdated notions of superiority. Fashion has always been woven into the fabric of my family's identity. From eagerly watching my mother adorn herself for special occasions to bonding over the choice of fabrics and accessories, fashion was more than just clothing—it was a connection to our heritage. This sentiment is echoed by Maria Grazia Chiuri, the artistic director of women's at Christian Dior, who recognizes India's rich history in textile craftsmanship as integral to its culture. India's influence on fashion stretches back thousands of years, with its mastery of textiles dating back to ancient times. The legacy of the Mughal Empire infused Indian fashion with intricate details and exquisite embellishments, setting the stage for centuries of innovation. Today, as the fashion industry undergoes a transformation, India's heritage is taking center stage once again. Christian Dior's landmark show in Mumbai is more than just a fashion event; it's a testament to India's cultural legacy. Just as Fendi's show at the Great Wall of China sparked a renaissance in Chinese luxury, we can only hope that this moment will reignite interest in Indian fashion and history on a global scale. It's time for fashion to embrace its role as a cultural ambassador, celebrating diversity and heritage with every stitch and seam. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

Personal Growth And Relatability: Ishita Khanna's Key To Influencer Success by Akshra Khandelwal Personal Growth And Relatability: Ishita Khanna's Key To Influencer Success 26 August 2023 LIFESTYLE Advertisement Ishita Khanna, a renowned digital content creator, has carved her own niche in the lifestyle and fashion space for over three years. In an exclusive interaction, we sat down with Ishita to deep dive into the world of content creation in an ever-evolving digital landscape, what drives her to create relatable content for audiences, lifestyle and grooming hacks, the importance of self-care and her approach to personal development. "Work's been incredible. If I talk about my typical work day, it has a lot of team huddles, meetings with brands/agencies, and ideating/scripting for future content and shoots," Ishita shares as she delves into the busy world of a lifestyle influencer. Her days are filled with brainstorming sessions and collaborations that allow her to craft content that resonates with her audience. As we settled in for our chat, we were eager to know more about Ishita's creative journey. "It's fascinating how life takes us on unexpected paths," she began. "In 2018, I started freelancing in social media and content roles, which eventually led me to work for a food blog. While creating videos for the blog, I rediscovered my passion for creative direction. That's when the idea of starting my own YouTube channel struck me like lightning!" Ishita's journey is a testament to the diverse backgrounds that lead one to digital content creation. "Despite my academic background – a postgraduate degree in financial economics and preparing full-time for the UPSC examinations – my heart has always been set on creative direction, filmmaking, editing, and digital media since my early school days," she revealed. Within three months of diving into full-time content creation on YouTube, Ishita gained a massive audience of over 100K subscribers. Her fashion, styling, and lifestyle content hit all the right notes with her viewers. Since then, she's been on a mission to create her own lane in the lifestyle and fashion digital content world. Her adventures have taken her across India and beyond, where she collaborates with brands she genuinely connects with. "I believe in unleashing the power of my visual language, creativity, and marketing to connect with audiences," Ishita shared passionately. "It's not just about my content; I want to give the brands I represent more visibility too." What sets Ishita's content apart is its relatability. Naturally, we were curious about her secret sauce for creating relatable content regularly. "Inspiration comes from everywhere," she said. "From recent travels to magazine archives, movies, and even my friends – they all contribute to my creative process. But the real magic lies in the women around me – my friends, family, and women in power. Their confidence and authenticity draw me in, and I strive to push the same energy into my online content." The most fulfilling part of being a creator, according to Ishita, is the heartfelt messages she receives from women who resonate with her posts. "When someone tells me that my content helped them find what works best for their body type or boosted their confidence in what they wear, it's truly heartwarming," she shared with a warm smile. Of course, with a hectic schedule, self-care becomes essential. Ishita's self-care rituals include her beloved cup of coffee and spending quality time with her furry friends. "My dogs are my stress-busters," she admitted. "But I also find joy in cycling, working out, and spending time with my friends – those little moments of bliss keep me balanced." In the realm of fashion, comfort is key for Ishita. "I've been all about comfort lately," she laughed. "Joggers or cargo pants paired with an oversized tee are my go-to fits. I believe you can look stylish without sacrificing comfort!" For aspiring creators looking to grow personally and professionally, Ishita has some golden advice. "Stay focused on your goals and treat every day like it's day one," she emphasised. "Collaborate with others, be open to feedback, and engage authentically with your audience. Stay curious and explore new creative avenues – that's the path to growth!" As our delightful conversation neared its end, we couldn't resist asking Ishita about her upcoming projects. "Exciting content pieces are in the works with brands and agencies," she revealed with a twinkle in her eye. "Keep your eyes peeled for more in the coming months!" Her journey teaches us the value of staying true to ourselves, finding inspiration in everyday moments, and embracing personal growth with open arms. Until next time, keep sipping your coffee and unleashing your creativity – just like Ishita! 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Legendary Female Icons Who Made Fashion Statements In The 20th Century by Prarthana Rohatgi Legendary Female Icons Who Made Fashion Statements In The 20th Century 18 February 2023 FASHION Advertisement "Fashion is an art and you are the canvas" ~ Savio Fonseca Fashion is the art of styling oneself, and a form of self-expression. Fashion is often used by people to build up their unique identity in the outside world, an exclusive part of them that represents who they're as a person and their creative identity. Women have always played a significant role in evolving distinctive fashion styles and often became major trendsetters. Like any other part of the world India also carries its unique fashion statements and many Lady Icons who were acknowledged for their exceptional styles and fits, not only by their mother nation but also by many other global magazines. Here are listed 4 women who became prominent characters of the fashion industry and influenced it massively and limitlessly even in the 20th century, the era when there were many limits to the rights of women. 1. Maharani Indira Devi of Cooch, Behar (1892-1968) Born on 19 February 1892 and initially known as Princess Indira Raje, Maharani Indira Devi was the only daughter of Sayajirao Gaekwad III of Baroda and his second wife Maharani Chimnabai. She grew up at the opulent Lakshmi Vilas Palace in Baroda and was one of the first Indian princesses to be given a western education after the abolishment of the purdah system. She fell in love with Prince Jitendra Narayan of Cooch Behar, a junior Princely State, and scandalously got married to him. The couple later became the Maharaja and Maharani of Cooch, Behar. Indira Devi was the mother of 5 children and became a widow almost a decade after her marriage and ended up becoming the Regent of Cooch, Behar due to the minority of her eldest son, prince Jagaddipendra Narayan. Growing up in the palatial halls of Laxmi Vilas Palace in Baroda, Maharani Indira Devi was an avid enthusiast of chiffon sarees embellished with delicate zardozi, gota, pearl, and gold embroidery. She made the trend of wearing silk chiffon saris, a royal statement. Which till today is followed in full glory. Maharani Indira Devi’s unparalleled elegance and unique fashion flair are a source of inspiration for numerous fashion brands, even today. She was known very well known for her keen eyes for fashion, beauty, and glamour all over the globe. She even became a leading figure in Anglo-Indian society. Salvatore Ferragamo is known to be her favorite designer. 2. Rani Sita Devi Of Kapurthala (1915-2002) Known as Princess Karam and the Pearl of India, Rani Sita Devi was the daughter of Raja Uday Raj Singh of Kashipur, Uttarakhand, and wife of Karamjit Singh, a younger son of Maharaja Jagatjit Singh of the princely state of Kapurthala in Punjab, British India. She was awarded the Kaisar-i-Hind Medal In 1944, for her work in raising funds for Indian soldiers in the Second World War. She was widely regarded as one of the most beautiful princesses of her country, and a glamorous woman of her day. When she was just 19 years of age, Vogue magazine called her a “secular goddess” and at the age of 22, Look magazine named her one of the five best ladies on the planet. She soon became the inspiration and muse of many top photographers and fashion designers of the world. Sita Devi's preferred couture was Mainbocher who was more famously known for designing the wedding dress of Wallis Simpson when she married the Duke of Windsor. Mainbocher was commissioned by the Queen to design chiffon saris and fur coats. In early 1939, at Lady Mendl's tea in honor of the Hollywood dietitian, Gayelord Hauser, Sita Devi was listed among the twelve most glamorous women in the world. Elsa Schiaparelli created her 1935 collection of evening gowns based on Maharani’s saris. She still firmly is known as a legendary fashion icon in India and she'll always be. 3. Maharani Gayatri Devi (1919-2009) Born in 1919 to Indira Devi of Cooch, Behar, and Maharaja Jitendra Narayana, Gayatri Devi was a global icon celebrated for her fashion statements and beauty. She became a successful politician in the Swatantra Party, after India's independence and the abolition of the princely states. Gayatri Devi was a particularly avid equestrienne. She was an excellent rider and an able Polo player. She was a good shooter and enjoyed many days out on 'Shikars'. Gayatri was fond of cars and is credited with importing the first Mercedes-Benz W126, a 500 SEL to India which was later shipped to Malaysia. She also owned several Rolls-Royces and an aircraft. Being the daughter of Indira Devi of Cooch, she inherited her mother's grace, style, and avid enthusiasm for chiffon. Her jewelry was heavily influenced by western contemporary designs and a string of pearls was her favorite which eventually became her trademark. She made her way into Vogue Magazine's "Top 10 most beautiful women in the world" collection as well. Besides being greatly prosperous, she was also a source of inspiration to many fashionistas across the country and also globally. 4. Madhubala (1933-1969) Mumtaz Jehan Begum Dehlavi or known by the name Madhubala was an Indian actress and producer who worked in Hindi- Cinema. She's said to appear in over 60 films in her active career of a decade. Editor Baburao Patel called her the "queen of charity" as s he performed actively in charity. Madhubala has been said to be a philanthropist and she kept her charity work guarded and donated anonymously. She was a timeless Indian beauty who not only ruled Hindi cinema but also the hearts of people. In Bollywood, Madhubala was known for her appealing sense of fashion, beauty, and charm. She was also titled 'Marilyn Monroe of Bollywood'. The credit for the Anarkali suit becoming a trend and fashion statement goes to Madhubala, which she flaunted gracefully in the song 'jab pyaar kiya to darna kya' from the movie Mughl-e-azam. She also brought in many fashion trends such as off-shoulder, midi dresses, and plain chiffon sarees as well. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

SOCIETY by Anadi Gupta Anxiety 27 July 2020 SOCIETY Advertisement Advertisement Anxiety feels different for everyone. Its symptoms can last for a long time, or come and go. Anxiety is tough, not just for the people that have it but also for those who are stuck with them. It is understandably confusing at times. So, here are some things for you to remember when being with someone with anxiety. No one likes to be defined by the one fault that they have in themselves. They are more than their anxiety. If you really want to care and do something for a person suffering from anxiety then always make them realize that you appreciate the individual going through this phase and you really want to be supportive towards them. It can make them exhausted easily. It causes people to live in hypertension as they get overwhelmed and sad very quickly. Because of hypertension their mind always stays unstable and their body stays highly activated and all of this causes fatigue. If you see someone panicking then at that time they don’t want you to ask if they are fine or not because you already know the answer. The best way to help them at the time is listen to their needs and if they ask you to leave them alone, just leave them alone without forcing them to react furthermore. They don’t always express but they appreciate you sticking by them. They know you are not supposed to deal with their irrationality but you are still sticking by them. They know their reactions can be very hurtful and hard for you to digest and there can be a few things that you like to do but you are not able to do them because of them. There is one thing which affects the person with anxiety and the people around them and that is they over think situations a lot, almost everything. Results of over thinking may end in hurting the people around them. But they know your value no matter how subtle their responses are. Over thinking causes many misunderstandings between people. It can happen because of the traumatic incidents they have faced in the past. It is harder for them to let go of things as easily as people not dealing with anxiety can. Changes can be very difficult for the individuals with anxiety. Everybody has a comfort zone and getting out of it is very difficult even if it may seem normal. When they face a big change, it can take them a lot longer to settle back down and handle situations like before and deal with that zone again. You just need to be a little more patient and understanding while dealing with those suffering from anxiety. They are doing their best and are trying their best. Sometimes all it takes is a person who can listen to them carefully without any judgments or opinions as it becomes easier to communicate if they feel protected with you. They are very well known from the fact that their anxieties are irrational but it does not stop them from worrying. Sometimes due to anxiety and panic attacks a person can be very exhausted and it can be possible that they would need some time alone and you may have to understand the fact that they are not ignoring you while doing that. They sometimes just need some time for themselves, to understand and ponder upon their self-worth and what they are doing in life. Sometimes it can be possible that when you are telling them incidents very excitedly but they could not pay attention and you can’t feel their presence in that moment. It is not their fault as because of the instability of their brain they have a tougher time concentrating. It’s completely all right to be a person who suffers from anxiety. It does not define anyone. It can be a struggle at times but what matters the most is how you fight against it and how you come out at the other end. That is what makes a person stronger than anybody else. It is not your weakness. Individuals with anxieties are the same as other people. They have fun, like adventures and experience the same feelings and things as everybody else. There are times when things get difficult but these were a few tips on taking care of someone you love who also deals with anxiety. #Anxiety #Selfhelp #Anxietyattack #Mentalabuse #Hate #AnxietyAnxietiesSufferingfromanxietyPanicPanicattackPanicking #Panicattack #Mentalillness #Mentalhealth SEARCH Women Empowerment A mere concept or a real Concern SOCIETY Looking Through The Excellence Of ‘Jaali’ Architecture SOCIETY Why the Gender Pay Gap is Wide and Disturbing SOCIETY Festival of Stones SOCIETY The Pygmalion Effect SOCIETY POPULAR POSTS Advertisement Advertisement By Anushka Sharma Uniting Voices, Shaping Futures: Dive Into Mun 2.0 At NIT Patna 8 September 2024 SOCIETY By Anushka Sharma These Healthy Habits Can Lower Your Risk Of Depression 31 August 2024 SOCIETY By Rini Pathak A Glance In The Kshitij’23: A Euphoric Escapade 26 January 2024 SOCIETY By Rini Pathak Mithibai Kshitij: Epitome Of Diverse Social Cause Empowerment 24 January 2024 SOCIETY RELATED POSTS

Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION Advertisement As the spotlight shines brightly on Dubai Fashion Week , HEBAJASMI , the Dubai-based couture brand known for its exquisite evening gowns, prepares to unveil its highly anticipated Spring/Summer 2025 collection titled “State of Art.” Set to debut on the 3rd of September at the D3 Stadium, this collection promises to be a striking representation of the brand’s core principles: quality, innovation, and craftsmanship. Since its inception in 2019, HEBAJASMI has captivated the world of couture with its masterful creations that celebrate femininity through structured, elegant designs. With “State of Art”, the brand continues to elevate its identity by exploring the intersection of fashion and art in new and imaginative ways. A Harmonious Blend of Nature and Surrealism: “State of Art” reflects a sophisticated fusion of nature-inspired abstraction and surrealist influences, creating a visual language that is both bold and poetic. The collection is defined by an interplay of structured embroidery, abstract lace, and a contemporary silhouette that pays homage to the female form. This season, HEBAJASMI’s creative team has skillfully juxtaposed precision-cut designs with flowing volumes to craft garments that are at once sculptural and fluid. The result is a collection that celebrates the duality of structure and nature. While the sharp tailoring accentuates the precision and control of the design, the voluminous fabrics and abstract motifs evoke a sense of organic movement. HEBAJASMI has succeeded in creating pieces that don’t just adorn the body but transform it into a canvas for artistic expression. Design Elements: Abstract Elegance Meets Couture Craftsmanship Central to the “State of Art” collection is HEBAJASMI’s impeccable attention to detail. The collection features key elements such as lace, hand embroidery, and abstract embroidery prints, which add layers of complexity to the overall aesthetic. These design elements are meticulously executed to create an intricate balance between traditional craftsmanship and modern abstraction. In keeping with the theme, the color palette for Spring/Summer 2025 reflects a love for vibrant colors, ranging from soft pastels to bold, saturated hues. The combination of bright and muted tones is reminiscent of nature's ever-changing landscape, where the soft hues of dawn give way to the brilliance of the midday sun. This nuanced use of color highlights the brand’s ability to infuse life into each garment, much like the dramatic hues observed in natural and cultural landscapes. One of the signature aspects of the collection is the exaggerated circular volumes, which are designed to evoke the sense of wearable art pieces. These voluminous silhouettes are not only statement-making but also represent a nod to the brand’s dedication to pushing the boundaries of conventional fashion. Each garment becomes a conversation piece, inviting the wearer and onlookers to engage with it as more than just couture but as art. An Artistic Reflection of Nature, Culture, and Humanity In discussing the inspiration behind the collection, HEBAJASMI explains that State of Art was born from an admiration for the vibrant colors and structures observed in daily life. The collection draws inspiration from the natural world, human artifacts, and cultural elements, weaving these themes into a cohesive fashion narrative. The blend of abstraction and surrealism seen in the garments reflects an exploration of how fashion can mirror the complexity and beauty of the world around us. The collection is an ode to artistic expression in its many forms. By translating the intricate details of nature and the boldness of culture into its designs, HEBAJASMI reaffirms its position as a brand that sees fashion not merely as a medium for creating clothing but as a form of artistic storytelling. Event Details and Anticipation for Dubai Fashion Week Dubai Fashion Week will provide the perfect backdrop for the grand debut of “State of Art”. HEBAJASMI’s show on the 3rd of September is expected to be a highlight of the season, as the brand has consistently delivered shows that are not only visually stunning but also thought-provoking. The event will take place at D3 – Stadium, an iconic venue that aligns with HEBAJASMI’s bold, modern aesthetic. As the fashion industry increasingly moves toward sustainable practices, many are curious to see how HEBAJASMI integrates these values into its newest collection. While the specific sustainability efforts for “State of Art”have not yet been announced, the brand’s commitment to thoughtful design suggests a continued dedication to responsible fashion practices. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

Inner Joy Trails My Inspiration : A Candid Conversation With The Creative Anushka Kaushik By Akshay T S Inner Joy Trails My Inspiration : A Candid Conversation With The Creative Anushka Kaushik 29 May 2023 COVER STORIES Advertisement In an exclusive interview with L'utopia, the versatile Anushka Kaushik, a woman of many talents, unveils her journey into being an actor and an influencer. She strongly believes in cherishing the process and having fun as the recipe for great content. Hailing from Uttar Pradesh, Anushka always dreamt of being an actor. During her academics, she started partaking in professional theatre. Which eventually led her to give auditions. Soon featuring in films like 'SP Chauhan' and 'Ujda Chaman' to cement her acting career, Anushka has now been featured in over 250+ videos, including YouTube sketches and mini-shows with over 300m + views. Already proven herself as a force to be reckoned with, she has impressed everyone with her performance in Netflix's movie 'Thar' alongside Anil Kapoor, Harshvardhan Kapoor, and Satish Kaushik. Her memorable performances include roles in 'Ghar Waapsi' on Disney+ Hotstar and Amazon Prime's original series 'Crash Course.' She has also been hugely appreciated for her challenging and impeccable portrayal of a rape victim in 'Maharani S2' alongside Huma Qureshi. Within less than a year in the mainstream industry, the talented actress has earned multiple accolades for her acting, including a Filmfare OTT nomination for best actor. Beyond her acting prowess, Anushka wholeheartedly embraces her role as a content creator. Speaking with L'utopia, Anushka shares her initial inspirations from acting to creating content. What started her journey as a mere audience traversed her into becoming a creator with half a million followers on her Instagram. By understanding what she really wanted to make, Anushka now cherishes the internal joy of creating content and sharing it with her audience. When asked about her process for generating ideas, Anushka draws the line with relatability. Expressing that there is always a choice—in creating what she enjoys and what appeases a mass audience. She believes in narrowing both to make it enjoyable. She goes on to speak about her favorite genre. As an actor, Anushka enjoys working on scripts that entails thrill, drama, and suspense sequences. In short-form content, like reels, she rejoices in watching and creating fun and light-hearted content. In recalling "not fun but a sad behind-the-scenes moment," Anushka remembers passing her phone to a teammate to film her conversation with Anil Kapoor at an award function during a time crunch. But later, she discovered that the person had not even recorded the interaction, which still haunts her as a sad memory. Passionately revealing her favorite influencers, Anushka mentions RJ Abhinav, Ashish Chanchlani, Prajakta Koli, Srishtipatch, and many more. She shows her genuine appreciation for other creators by connecting and appreciating them through direct messages. Trailing her Instagram story, she talks about her journey from acting on a sketch for tvf timeliners on youtube that went viral. As she gained traction, she remembers having a private account, which later became this huge platform for fun and engaging content. As Instagram introduced reels, she recalls watching a lot of content which, in turn, paved the way for her creative journey. That's when she says she felt like making content on Instagram. On sharing her experience, Anushka advises someone who wants to create content on Instagram: "Enjoy creating content that you like, and don't just do it because everyone else is doing it." She also blends in the advice for finding balance while creating content; she believes if one can make it their lifestyle, it doesn't burden them as "work" but rather will enjoy creating in and itself. Today, Anushka feels fortunate and blessed to work with successful and renowned filmmakers, performing lead character roles and winning hearts. In her upcoming projects, she has wrapped shooting for a feature film 'Patna Shukla' under Arbaaz Khan production alongside Satish Kaushik, Raveena Tandon, and Chandan Roy Sanyal. Additionally, she has also shot for a Netflix Anthology and another feature film to be announced soon. Anushka is a rising star. She hones her skills by having fun with them. At such a young age, she understands the dynamic nature of platforms and uses them to spread relatable content that evokes happiness and joy. 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By Aarti Singh By Aarti Singh Valentine’s Gifting Made Easier With Nykaa Fragrance Range 2 February 2025 BEAUTY Advertisement Advertisement Wouldn’t it be great if, just like Cupid’s arrow, your gifts also hit the bullseye? Although gift-giving might not be the only way to express your affection towards somebody, it surely is a huge aspect. And while affection can be showered through various other means, gifting adds on that extra sparkle. It is proof of how well you know the other person or simply how good of a listener you are. When it comes to Valentine’s Day, instead of flocking to the internet hurriedly to search “Gifts for Valentine’s Day”, simply take our advice and gift your partner something that tokenizes their essence to you. And nothing stands the test of time like a good old-fashioned fragrance that reminds you of that special someone. Whomsoever you might be, we have curated a list of fragrances that will automatically drive away all your gifting worries and put you and your partner in the mood for love. For Her You might be tempted to gift your female counterpart the same old bouquet of red roses and a Valentine’s Day card. We say do that! But pair it with any of these perfumes to match their true personality, and watch how that works in your favour. Burberry Goddess Just as the name suggests, this fragrance is perfect for the divine feminine who is ready to set the world ablaze every day. With top notes fused with Vanilla and Lavender, it is for the woman who knows herself in and out and is not afraid to show that. It is a seamless concoction of layers of vanilla goodness blended with woody tonalities and rich sweetness at the heart. It is a sensual fragrance that invokes a spirit of boldness within you. GUESS Seductive Noir It is a scent that embodies the oriental fragrance with playful hints. Top notes infused with bergamot, sage and peonies, this fragrance gives you a refreshing experience to evoke your inner edgy fashionista. It is an exquisitely quintessential scent for the woman who oozes confidence and embodies all the aspects of a dark feminine spirit. With heart notes of Iris Pallida, Jasmine Sambad and Muguet, this is the perfect gift for a woman who is slightly mature yet still flirty and playful. Victoria’s Secret Bombshell You can never go wrong with Victoria’s Secret. It is a sure-shot pathway of scoring instant royalty points with the woman you might be trying to woo, and Bombshell is one such fragrance that has never gone amiss. It is a fresh and brightening mixture of fruity florals on a sunny day picnic. It welcomes you with dominant notes of strawberries, pineapple and fresh citrus and hooks you to the hearty hints of Purple Passion Fruit, Shangri-La Peonies and Vanilla Orchids. It catches the essence of that woman who brightens up your day simply with her smile. This fragrance is perfect for a playful summer-spring symphony. NISARA Vanilla Rush Ambery With top notes of Orchid, White Floral and Vanilla, this fragrance lures you in with its cocoa-like scent and leaves you smelling like a bakery at the crack of dawn, basking in the effervescence of freshly baked goodness. It exudes a warmth that envelopes your senses in deft tones of caramel mocha richness. Its patchouli and amber undertones are perfect for someone who is in touch with her calm. Avon Little Black Dress This should be considered as killing two birds with one guaranteed stone since you can practically never go wrong with a classic LBD. With top notes of Ylang- Ylang, Milkwood, Honeysuckle, Apricot Blossom and Coriander, this fragrance is perfect for someone who owns their sensuality. A diverse blend of Gardenia, Jasmine, Datura and Tonka Beans makes this a perfect fit for that special someone who brings a classy, sophisticated vibe to the table. This fragrance is like that loyal LBD that never does you wrong. For Him If you are someone who is tired of their male partners using the same scent for ages or if you’re even just someone who has typed “Gift ideas for men on Valentine’s Day’, then a fragrance that compliments their personality might be an oldie but a goldie. Here are our top 5 suggestions in such a scenario: Davidoff Cool Water As cool, coral and aquatic as it sounds, this fragrance truly stands for its aquatic appeal, with top notes enveloping you in an ocean-like aura, especially for those who love the serenity of surfing the tides. The scent is like a bottled version of an entire oceanic ecosystem. With top notes consisting of Sea Moss, Lavender, Rosemary, Calone and Green nuances, it is a fit for someone who enjoys a life of thrill and refreshment with every whiff. Titan Skinn Raw Instinct This scent carefully blends citrusy freshness with bold hints of warm woodiness to bring forth a perfect semblance of a fragrance that swoops you away in the strong arms of the summer breeze. It brings forth a mix of spices and flora, fused with ambers that leave you with a fusion of robust notes; must for a man who is both soft & playful as the spring and ripe & mature as the summer. Base notes composed of Cardamom, Patchouli and Musk Melon preserve the essence of both the day and the night. Hugo Boss Energise A fragrance that combines Mint, Pink Pepper, Pineapple Leaf and Lemon for its top notes and makes it work wonderfully well together. It has Kumquat, Mandarin and Juniper forming its heart notes, giving it the proper distinctive palette. It is crafted for the spirit of masculinity that maintains calm and brings about a decisive mark. The undertones give off a balance of Leather, Vanilla and Teak Wood that adds to the richness of the entire concoction. Ora d’oro Perfume After Party As an ode to all those memorable and beautiful moments shared with your special someone, this scent bottles up all the nostalgia and chaos of some late-night shenanigans and presents it on a fragrant platter. It features top notes that are fresh, clean and sensual at the same time to reveal the essence of someone who determines their own story. The base is made from a fresh citrus accord, fused with ambery Cedar notes to give it a flawless blend. Ramson’s Once More It is an impeccable blend of Musk and Vanilla with affluent florals like Jasmine, Mimosa rose and Freesia that give it the pristine balance of soft masculinity. It is sweet and fruity with notes of Amber, Bergamot and Orange to serve you a leathery and woodsy feel. It creates a clashing palette that works wonderfully well in its favour. Now remember, gift-giving is a very intimate and vulnerable activity. It not only shows your affection but also the attention you hold towards the other person. Though material things might still be lower on the list, they are still something that adds a personalised touch to your celebration. And what better way to extend the very celebration than to carry a token of your partner’s appreciation in the form of rich scents to remember them by? 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Suhani Shah Celebrating 25 years in Mentalism by Naisargi Devdher Suhani Shah Celebrating 25 years in Mentalism 2 September 2022 COVER STORIES Advertisement Even before understanding what fame and glamour is, a child understood what magic is! It was 26 years ago, that a 6 year old Suhani saw a ‘magic show’ and dreamt of becoming a magician. This marks her 25th year performing mentalism, as she still carries the charm and innocence that 7 year old Suhani did. Talking of it, there is a lot of glamour, a factor of ‘wow’, self-love and over confidence associated with the career transition. To which, she elaborately explains, “As a child, I kept talking of magic and fortunately, my parents honestly were extremely considerate about it. You know, my father spent 6 months looking for a tutor and basically putting across magic as my educational development, because somewhere my inclination towards magic was visible. And that was the age when I didn’t even understand what glamour or for a fact even fame is! So when my first show was grandly put about, the then Chief Minister attended it. That was exactly how my career began. So for me on a personal level, fame has been a part of my career, so has glamour, it existed then, it persists now, so never does overconfidence seem to be very much an issue to say.” Putting it simply, she brought about the point of growing up with talent. Queerly, to think of, does a child always begin with imagining that she would be a part of a mega industry rather than just performing for herself? That anticipation of where she’s being lead to marks a crazy confusion in the life of an artist. “To be completely honest, yes, I did think that the talent is leading me to some place grand. I could foresee my career with magic, art and what not around. However, I truly did never expect this transition, you know! I did never know I would be assimilated with a streaming, or filming culture. That for me has not just given me a new hypo graph to live up to but also, something I truly wanted to do. Having youthful energy, I wrote books over mentalism and magic, I had art shows to perform but none of it made me as satisfied as being a part of this industry makes me. That is the exact meaning for transition and unknowingly yet beautiful, I get pushed and mingled in the industry.” When the transition of career happens to be natural, there are a lot of changes one needs to adapt to. There was a demand for the talent I held, but it was never a career that I would want to perform. Thus till the pandemic hit, I really didn’t think of it. However, when the pandemic hit, the work stopped, I was barred from home and that was exactly when I began with YouTube streaming and making videos. So the transition was never sudden, it just happened slowly. I had to adapt, accept and identify that I was away from the stage, I had screens to connect with people to, and performing live had a very different sense. That adaption was actually challenging because it brought me to a stage where I had to recognise my career scope and recognize what exactly was to be done. You know, I didn’t go to school, I didn’t go to college, I was just working all the while, and now I was here where I had to sit and just do nothing. That was more challenging for me. So I remember, starting off with an online show, ‘Magic being performed online’, that somewhat pulled me through the pandemic dilemma. While streaming on YouTube was the exact game changer I was looking for because looking back, I was having fun doing it. Little did I know that it was the beginning of a novel spectrum of my career!” All this while, Suhani mentioned the Pandemic to be a revolution in all senses However, through all of this happening, there is a high doubt of where art forms are leading to when it comes to India, because there's a lot to do with glamour here as well. “A bit contrary to what you said, India is filled with art forms with diverse roots. It’s not even similar, there is a difference in totality. And truly, in my understanding, we are always attracted to glamour. You see a beautiful rose, its glamour, desire of living in a house I glamour, and that will always be appreciated but here it’s more about how you understand art to be. Because art is also glamorous, art also is beautiful and that goes hand in hand. The window to the world during the pandemic was their phones. People were seeing direction, cinematography and all of it came from art. And whatever the screens passed on to people was art. People eventually started valuing art, realising that when nothing works, and its art that they can rely on.” Mentioning the importance of art and growing up with it, there is a lot of superstitious association with magic. Dealing with which stands out from any coaching. “Since childhood, I was looked at as a ‘DEVI’, saying I can heal everything possible. Earlier, people confused me with a musician and there I had to sort out the exact meaning of a magician, after which, a lot of people came to me asking me to heal their illnesses or asking me solve their problems. This was exactly what shifted me away from any sort of superstitious association since childhood. I give ted talks speaking against superstitions. Hence I always say, ‘I CANNOT READ MINDS, I CAN CREATE AN ILLUSION OF READING MIND’.” Just adding illusions cannot definitely define it as magic. However, according to Suhani, Guzaarish is a movie that utilises pieces of magical elements. That’s exactly where she leaves you with… Wonder how to deal with magic, because every potential of yours is magic if you know how to use it!! It begins when Glamour meets Art #CinematographicMyst #ArtGrows #NotCharmingMinds #MagicOnRise #childhooddreams #Acculturation #Pamdemicsmashes #coverstory SEARCH Actor Kangna Sharma gives a sneak peek into the movie of her life COVER STORIES Finding Power In Individuality: In Conversation With The Stunning Alina Rai COVER STORIES Madhura Naik talks about the Life of an Actress COVER STORIES Kavya Thapar And Her Versatile Acting Career That Cuts Across Regional Lines COVER STORIES Ahsaas Channa Talks About Her Mother Being The Inspiration Behind Her Career COVER STORIES POPULAR POSTS Advertisement Advertisement By Shriniwas Kodape Neon Nights And Yellow Lights: The Sonic World Of Natania Lalwani 30 April 2025 COVER STORIES By Sakshi Batra Farhan Khan: Where Poetry Meets Hip-Hop, And Stories Come Alive 10 February 2025 COVER STORIES By Anushka Sharma A Journey Shaped By Courage, Creativity, And Social Media With Aditi Sharma 19 October 2024 COVER STORIES By Anushka Sharma A Journey Of Transformation, Empathy, And Unwavering Passion With Jitin Gulati 11 October 2024 COVER STORIES RELATED POSTS Advertisement

The Journey Of Shilpa Joshi: A Musical Odyssey By Anushka Sharma The Journey Of Shilpa Joshi: A Musical Odyssey 6 August 2024 COVER STORIES Advertisement Shilpa Joshi’s journey into the world of music is nothing short of inspiring. Her story is a testament to the power of passion, perseverance, and the importance of following one’s dreams, no matter the obstacles. Shilpa’s foray into music began in 2017, a seemingly late start by industry standards. Yet, as she reflects, "It's never too late to start anything which is beautiful and you love and satisfies your soul." With these words, she captures the essence of her musical journey—a path driven by love and a desire to nourish her spirit. While 2017 marked her professional debut with the song "Pehla Pyaar," Shilpa’s connection to music was deeply ingrained long before. Despite her father’s insistence on prioritizing education, her passion for singing remained unwavering. “My father wanted me to study first. His main priority was my studies. But when I was done with my studies, he was okay with me choosing my path. Music was my first love, so I chose that.” Shilpa’s early professional years were marked by her collaboration with Kunal Jaisingh, a popular face in 2017. Her debut song, featuring Jaisingh, gained significant attention, setting the stage for her burgeoning career. "It’s like a dream come true, considering that it started as a passion but ultimately became my bread and butter," she remarks. Her journey, however, was not without its challenges. Shilpa speaks candidly about the importance of manifestation and visualization in her life. “In 2019, I went through a major surgery and spent nearly a year and a half recovering. Even during those tough times, I found happiness within myself. My father always told me, ‘As long as you are breathing, live every moment fully.’ This mindset helped me find strength and purpose even in the darkest times.” Shilpa’s musical career has transcended borders, earning her a significant following in Pakistan. She attributes this unexpected success to the organic and heartfelt nature of her work. “I’ve received a lot of love from Pakistan. Followers often ask me to create new songs or covers for them. This love has been overwhelming and deeply gratifying.” The conversation also delved into the evolving landscape of the music industry, particularly the use of autotune . Shilpa offers a balanced perspective, acknowledging its role in enhancing music while emphasizing the importance of maintaining the raw, authentic quality of a singer’s voice. She says, “See, the other electronic instruments are tuned on 440HZ already. Our vocal notes aren’t tuned to that extent. In order to have a harmonious compilation between the two, the people tend to make the use of auto tune. It’s all about ensuring that it sounds better at the end of the day.” Looking ahead, she remains committed to her independence as an artist. She believes in the power of independent music and the freedom it offers. “Labels are good, but I feel that if your song has a message, it will find its path. Independent artists have their own shine. People will know you, and why not take that chance?” Social media, while a powerful tool, is not the cornerstone of Shilpa’s career. She acknowledges its benefits but also warns against its potential pitfalls. “Social media is not everything. It has both pluses and minuses. Numbers are not that important. For me, what matters is the authenticity and sincerity of my music.” With a lot of love for her family in her eyes, and her voice, her story is one of resilience and authenticity. Her journey underscores the importance of staying true to oneself and the transformative power of music. As she continues to create and inspire, Shilpa remains a beacon of hope for aspiring artists everywhere. “Music is love, and this is something you can’t explain or measure. It is felt in your heart.” Through her words and her music, Shilpa continues to touch lives, proving that with passion and perseverance, dreams can indeed become reality. 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By Urvashi Jain By Urvashi Jain Revolutionizing Air Travel: Qatar Airways Introduces AI-Powered Booking With Sama 2 March 2025 TRAVEL Advertisement Advertisement From 23-26 February 2025, visitors at Web Summit Qatar witnessed a groundbreaking moment in aviation as Qatar Airways introduced the world’s first AI-powered booking innovation with Sama, the AI Cabin Crew hologram. The airline also showcased @Verse and the AI-driven Dream Destination travel tool, redefining how travellers interact with digital booking and customer service. Qatar Airways marked its second consecutive year as a sponsor of Web Summit Qatar , announcing a four-year commitment as the Official Lifestyle and Travel Partner of the annual event. The airline’s presence at the summit featured a range of pioneering technologies designed to enhance passenger experience, including Sama’s AI Booking, Dream Destination - The Pulse, QVerse Multi-Sensory Experience, AI Menu, Privilege Club Collection and Reward Seat Finder. Qatar Airways’ Vision For Innovation Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer emphasized the airline’s dedication to technological advancements, stating: “Qatar Airways' partnership extension with Web Summit Qatar illustrates our commitment to innovation and highlights our pursuit of adopting cutting-edge technological advancements to deliver leading passenger experiences. As the national carrier of the State of Qatar, we are also honoured to support further our country's ambitions of technological growth and innovations." Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, further elaborated on the role of AI in enhancing customer journeys: “Qatar Airways is increasingly leveraging innovative technologies to enhance and streamline the customer experience. We aim to provide our passengers with excellence from the moment they open the Qatar Airways mobile application or website, and our team has developed digital AI tools to guide and engage our passengers throughout their booking and travel experiences. We look forward to seeing visitors discover the Qatar Airways pavilion and the ground-breaking technology they can engage with." Ai Takes Flight: Qatar Airways’ Latest Innovations Sama: Ai Cabin Crew Redefining Travel Bookings For the first time, travellers can experience a fully AI-powered booking journey with Sama, the AI Cabin Crew. Available on Qatar Airways' QVerse app and website, Sama offers an interactive and personalized approach to travel planning. Through voice and chat interaction, Sama helps travellers book flights, suggests tailored itineraries, and even recommends destinations based on preferences. Visitors at the Web Summit had the unique opportunity to interact with Sama as a hologram at the Qatar Airways Pavilion. Dream Destination - The Pulse: Emotion-Based Travel Recommendations Building on its AI promptless experience from Web Summit Qatar 2024, Qatar Airways has now introduced Dream Destination - The Pulse, which interprets user emotions to recommend travel destinations. This AI advancement in emotional recognition enhances the airline’s ability to offer hyper-personalized travel experiences. Privilege Club Collection: Exclusive Rewards For Loyalty Members Qatar Airways introduced the Privilege Club Collection allowing loyalty members to bid on exclusive experiences using Avios points. These once-in-a-lifetime opportunities include sports, music, cultural events, and luxury dining experiences. The platform also features live auctions at Web Summit Qatar 2025, enabling members to access premium experiences in real time. My Reward Seat Finder: Hassle-Free Reward Bookings Launched in 2024, My Reward Seat Finder simplifies the process of booking reward flights. By displaying available reward seats within a 30-day window, it provides Privilege Club members with an intuitive way to plan their trips using Avios points. Industry Insights At ‘Tarmac Talks’ Visitors had the rare opportunity to engage with industry leaders through Qatar Airways’ Tarmac Talks, featuring discussions on digital branding, predictive analytics, and advancements in cargo digitization. Topics included: Sama & The Future of Digital Branding: Where AI Meets Human Connection Dream Destination - The Pulse: The Role of AI in Personalized Travel Using Predictive Analytics to Elevate the Customer Experience Ai-Powered In-Flight Enhancements: Ai Menu Recommendations: Personalized Dining At 30,000 Feet Qatar Airways introduced an AI-powered Menu Recommendation System for Business Class passengers. Through the airline’s mobile app, travellers can browse onboard menu options, receive personalized meal suggestions from Sama, and explore dietary-specific recommendations before their flight. Qverse Multi-Sensory Experience: Virtual Reality Meets Luxury Travel With QVerse, travellers can embark on an immersive journey through Qatar Airways’ award-winning cabins. This virtual reality experience combines visual, auditory, and tactile elements, allowing users to explore the airline’s premium services like never before. Ai Adventure: A Personalized Brand Campaign As part of its innovative brand campaign, Qatar Airways launched AI Adventure, an interactive video experience that allows users to become the main characters in a cinematic story. With AI-driven facial recognition, the characters in the film adapt to each viewer’s appearance, creating a deeply personalized experience. Shaping The Future Of Aviation Qatar Airways’ participation in Web Summit Qatar 2025 highlights its role as a pioneer in AI-driven aviation experiences. Visitors had the chance to engage with cutting-edge travel tools, explore immersive digital environments, and gain insights from industry experts. The award-winning airline invites travellers to experience its latest AI travel innovations firsthand at the Qatar Airways Pavilion from 23-26 February 2025. 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