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Tom Ford: The Fashion Genie by Aparajita Jaiswal Tom Ford: The Fashion Genie 1 May 2021 FASHION Advertisement Among many of our favourite luxury brand designers, Thomas Carlyle Ford, an American fashion designer and filmmaker, is truly one of the most inspiring and looked upon creators of fashion. He launched his eponymous luxury brand in 2006, having previously served as the creative director at Gucci and Yves Saint Laurent. Ford currently also serves as the Chairman of the Board of the Council of Fashion Designers of America. Tom Ford had quite the journey, figuring out his interests. At age 16, he enrolled at Bard College at Simon’s Rock, but quickly dropped out. He moved to New York City to study art history at New York University where he met Ian Falconer, who took him to Studio 54 for the first time, spiking his interest in acting and directing. Ford dropped out after a year, focusing on acting in television commercials. Ford began studying interior architecture at The New School’s art and design college, Parsons, in New York City. He kept visiting Studio 54, where he realized he was gay. The club’s disco-era glamor ended up being a major influence on his later designs. Before his last year at New School, Ford spent a year and a half in Paris, where he worked as an intern in Chloé’s press office, inspiring his interest in fashion. He spent his final year at The New School studying fashion, but graduated with a degree in architecture. In an interview with The New York Times, Ford said, “If I was ever going to become a good designer, I had to leave America. My own culture was inhibiting me. Too much style in America is tacky. It’s looked down upon to be too stylish. Europeans, however, appreciate style.” At the time, Italian fashion house Gucci was struggling financially and was seeking to strengthen its women’s ready-to-wear presence as a part of a brand overhaul. The company’s creative director, Dawn Mello hired Ford as the brand’s chief women’s ready-to-wear designer in 1990 and Ford moved to Milan. “I was talking to a lot of people, and most didn’t want the job,” Mello said. “For an American designer to move to Italy to join a company that was far from being a brand would have been pretty risky.” Ford’s role at Gucci rapidly expanded; he was designing menswear within six months, and shoes soon after that. He also took over Richard Lambertson left as design director in 1992, heading the brand’s ready-to-wear, fragrances, image, advertising, and store design. In 1993, when he was in charge of designing eleven product lines, Ford worked eighteen-hour days. Although there were creative tensions between Ford and Maurizio Gucci, the company’s chairman and 50% owner, inspiring Maurizio Gucci wanted to fire Ford, Domenico De Sole insisted that he remain. Nonetheless, Ford’s work during the early 1990s was primarily behind the scenes; his contributions to Gucci were overshadowed by those of Mello, who was the company’s public face. In 1994, Ford was promoted to Creative Director of Gucci. By 1999, the house, which had been almost bankrupt when Ford joined, was valued at more than $4 billion. When Gucci acquired the house of Yves Saint Laurent in 1999, Ford was named Creative Director of that label as well. In April 2004, Ford parted ways with the Gucci group after he and CEO Domenico de Sole, who is credited as Ford’s partner in Gucci’s success, failed to agree with Pinault Printemps Redoute’s boss over control of the Group. He has since referred to this experience as “devastating” and as a “midlife crisis” because he had “put everything into that for fifteen years”. When Ford left in 2004, Gucci Group was valued at $10 billion, hiring four individuals to split the work Ford had done. After leaving Gucci, Ford launched a line of menswear, beauty, eyewear, and accessories in 2006, named after himself, “Tom Ford”. De Sole became chairman of the label. Ford has described “the Tom Ford customer” as international, cultured, well-traveled, and possessing disposable income. For women, he added “strong and intelligent women who know their own style”. From the time we’re born until we die, we’re kept busy with artificial stuff that isn’t important. Tom Ford First Lady Michelle Obama wore an ivory floor-length evening gown designed by Ford to Buckingham Palace in 2011. He has also dressed Beyoncé, Jennifer Lopez, Gwyneth Paltrow, Anne Hathaway, Daniel Craig, Tom Hanks, Johnny Depp, Ryan Gosling, Will Smith, Julianne Moore, Hugh Jackman, Jon Hamm, and Henry Cavill. Ford designed Daniel Craig’s suits for his last three James Bond films: Quantum of Solace, Skyfall, and Spectre. Jay Z released a song titled “Tom Ford” with “Tom Ford” rapped numerous times within the song. Ford responded that he was flattered and “it means that one has really penetrated and made an impact on popular culture.” Following the song’s release, Ford received a huge spike in online search engine queries. Ford has been called a “fashion icon” and a “style icon” and he was included in “All-TIME 100 Fashion Icons” list. Ford has been included in several best-dressed lists, such as International Best Dressed List,The Guardian’s “The 50 best-dressed over-50s”, and British GQ’s “50 Best Dressed Men in Britain 2015”. He was featured on the cover of the 2011 spring/summer issue of Another Man, giving his opinion on what makes the modern day gentleman. He won several awards including several VH1/Vogue Fashion Awards and Council of Fashion Designers of America. Ford is known for sexy clothes, making provocative statements, and creating racy advertisements. Ford’s designs convey a “sophisticated sex appeal” and he has been credited for “bringing sexy back”. His advertisement campaigns have drawn controversy for use of nudity and “provocative sexual imagery”. Ford is also known to pose with celebrities and models in his ad campaigns. Ford is not only a designer but also a creative artist. Ford directed the Academy Award-nominated films A Single Man and Nocturnal Animals. In March 2005, Ford announced the launch of his film production company, Fade to Black. In 2009 he made his directorial debut with A Single Man, based on the novel of the same name by Christopher Isherwood. The drama stars Colin Firth as an LA-based, gay college professor, alongside Julianne Moore, Nicholas Hoult and Matthew Goode. The novel was adapted by David Scearce and Ford; Ford was also one of the producers. In 2015, Ford became attached to direct Nocturnal Animals, an adaptation of the Austin Wright novel Tony and Susan. The film was released in 2016. Jake Gyllenhaal and Amy Adams played the lead roles of Tony and Susan. Michael Shannon, Armie Hammer, Aaron Taylor-Johnson, and Isla Fisher co-starred in the film. The film received praise from critics, as well as winning the Grand Jury Prize at the Venice Film Festival. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

Breaking Boundaries: Monalisa Hazarika’s Journey To Mrs. India Inc By Sakshi Batra Breaking Boundaries: Monalisa Hazarika’s Journey To Mrs. India Inc 29 December 2024 FASHION Advertisement What happens when a woman decides to defy conventions and chase her dreams fearlessly? She becomes a trailblazer, an inspiration, and a symbol of empowerment. Monalisa Hazarika’s story is one such tale - A journey of grit, grace, and a relentless pursuit of breaking barriers. From a dreamer to a proud participant in Mrs. India , she has transformed not just her life but also the way society views women’s aspirations. Today, as a proud participant in Mrs. India, Monalisa’s journey is an inspiration to all those who dare to dream big. Empowering Women To Break Stereotypes Monalisa firmly believes that the world of beauty pageants has evolved and is no longer constricted to the stereotypical image of a woman . Women who participate in pageants are here to do so on their own terms. We are not just about beauty; we’re about brains, vision, and the ability to lead says Monalisa. “Pageants are, in fact, one of the biggest platforms for women to break the shackles of outdated stereotypes. It’s about time we celebrate every facet of a woman - the strengths, the flaws, the dreams, and the ambitions.” This powerful statement not only reflects Monalisa’s personal perspective but also challenges us to rethink the traditional narratives surrounding beauty and womanhood. For her, being a part of Mrs. India is about amplifying her voice, sharing her vision with the world, and inspiring women everywhere to believe in their potential. Support That Speaks Louder Than Words Entering a world as glamorous as fashion and beauty pageants is no easy feat. Yet, Monalisa’s journey has been paved with unwavering support from her family and partner. I’m one of the luckiest women to have such a supportive family she shares with a smile. “It was my mother-in-law who encouraged me to go ahead with this. And of course, my parents, my sister, my husband, and my kids have been my biggest pillars of strength.” Monalisa’s story reminds us that behind every successful woman is a network of support, encouragement, and love. It’s this collective strength that fuels her passion and drives her to keep pushing forward. Finding Strength In Challenges When asked about her favorite round in the pageant, Monalisa’s response is both inspiring and empowering. My favorite rounds were the panel interview and the top 15 Q&A she reveals. “It was here that I got to speak of my vision and mission in life, and this became my biggest platform to voice my opinion in front of such a large audience.” For Monalisa, the most rewarding aspect of her journey has been the opportunity to express her thoughts and dreams on a national stage. And it hasn’t always been easy . There have been moments when I felt hopeless,” she admits. “But I always made sure I got back to my confident and zealous self. Her story is a testament to the fact that success doesn’t come without challenges. But with consistency, hard work, and an unwavering belief in oneself, anything is possible. Comforting Food Despite the glamour and glitz of beauty pageants, Monalisa remains grounded. On a cheat day, my comfort food is always Biryani she laughs, adding a relatable touch to her powerful persona. It’s this down-to-earth nature that makes her even more admirable - A reminder that at the heart of every strong woman is a human being with simple joys and passions. If Monalisa Was A Judge? As a judge or curator, Monalisa would introduce a round that’s deeply personal: the All About Me round. “Here, a contestant would get to talk about herself - her story, her struggles, and her journey,” she explains. This round would be all about self-expression, with no questions or expectations from the judges. It’s a chance for every woman to be heard. Monalisa believes in authenticity, whether it’s in beauty or fashion . When something is overdone, it loses its charm she says. I believe in keeping it simple and staying true to yourself. Fashion should reflect who you are, not what others want you to be. This philosophy is part of what makes Monalisa’s outlook on fashion so refreshing. For her, it’s not about following trends, but rather about embracing individuality and personal style. Timeless Fashion: A Nod To The Past Fashion, as Monalisa puts it, always comes full circle . Fashion is cyclical. What’s old always comes back, whether it’s bell-bottom jeans or other styles from past generations she observes. And that’s the beauty of fashion—it can never be off permanently. Monalisa’s view on fashion is a reminder that trends are ever evolving, and there’s always room for creativity and reinvention. It’s about making the past relevant to the present and embracing your own unique version of style. The Legacy Of Mrs. India: A Platform For Empowerment As Monalisa’s journey unfolds, it’s clear that Mrs. India has not only been a platform for beauty but for empowerment. It’s about showcasing the true essence of a woman - her strength, her intelligence, her grace, and her resilience. Her story serves as an invitation to all women: dare to dream, be bold, embrace your individuality, and rise above challenges. Because when you have the courage to follow your passion, there are no limits to what you can achieve. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

10 Era-Defining Fashion Icons In Music by Himanshi Sharma 10 Era-Defining Fashion Icons In Music 14 February 2023 FASHION Advertisement Take a look at the most fashionable artists over the past three decades Most trends start on the edge of a guitar string of one famous musician that every single one of their fans want to be like. Here are some such influential icons in the music industry. The Ramones (70s) The Ramones were the first of many bands that originated the alternate genre of punk music. The musicians didn’t bother to dress the part, which at that period was full of pomp and glamour. They rather that they stuck to their frayed jeans, leather jackets and shaggy hair. Little did they know that they had begun the bad boy rockstar aesthetic. Elvis Presley (70s) The King of Rock ’n’ Roll wasn’t only know for his grooves. Elvis Presley was known for many things starting from his slick pompadour which many guys of that time strived to imitate to wearing eyeliner however it was his rhinestone studded pantsuits which were the epitome of fashion, courtesy of Bill Belew, that has influenced many styles that came about till date. Freddie Mercury and Queen (70s and 80s) The trail of flamboyance continued from Elvis’s time with the coming of the British band Queen and their main man, Freddie Mercury who brought about the prevalence of androgyny in fashion. Starting with bell bottoms and dark bobs, Mercury later went on to experiment more with fashion with more bright tight fitting bodysuits and over the top jackets. His signature moustache was only a welcome addition in his later years. Michael Jackson (70s to 90s) The ‘Thriller’ singer was the one to put fedoras, single handed gloves, studded jackets and many more on the map during the peak of 90s. Jackson acted true to his words as mentioned in his autobiography ‘Moonwalk’ “If fashion says it’s forbidden, I’m going to do it,” And he sure found a way to make it fabulous too. Madonna (80s and 90s) There wasn’t a time in 1900s when Pop Queen Madonna was not totally iconic. She cut the right balance between punk and gorgeous with her lacy corsets paired with messy jumbles of pearls and her frizzy blonde hair. One of her most notable looks comes from her song ‘Material Girl’, embodying Marilyn Monroe perfectly in her own quintessential manner. Spice Girls (late 90s) The Spice Girls represented the fashion trends that were going around in the late 90s. Geri’s Union Jack dress, Mel C original athleisure looks, Emma’s pigtails, Victoria’s black fits and Mel B’s animal prints all perfectly sum up the era and boomed into the early 2000s as well. Britney Spears (late 90s and 2000s) Britney dominated the fashion game in the 2000s. ‘Hit me Baby One More Time’ gave rise to tied up shirts and sports bras. Young pop stars nowadays still try to emulate Britney in any way possible. Really, no one could make a huge yellow Boa python around the neck stylish the way she did, though. Jennifer Lopez (2000s) Jennifer Lopez is still making fashion statements well into 2023 but if we can’t go without mentioning that one dress that made fashion history which is the famous green Versace dress she wore at Grammys which was so iconic it was revived back in 2020. Harry Styles (2010s) Harry Styles joins the ranks of Elvis and Freddie Mercury, having transcended the boundaries of fashion. Shedding his boy band days image, Styles had went on to create a style of his own, which went beyond all gender norms and stereotypes. BTS (2010s) BTS has changed the footnotes of fashion for a whole new generation, not just in one nation but all over the world. They have totally redefined the standards of masculinity, sending shockwaves across current trends. With their popularity, ‘self expression’ has taken new roots in our society. #Musicons #Fashionstars #Rockstar style #Fashioninpop #Genderbender SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

Turning Passion Into Profession: Chaitra Poojary’s Bold Move From Science To Content By Sakshi Batra Turning Passion Into Profession: Chaitra Poojary’s Bold Move From Science To Content 13 February 2025 FASHION Advertisement Chaitra Poojary: From Officer To Influencer Ever wondered what happens when someone trades a scientific career for the world of beauty, fashion, and lifestyle? Meet Chaitra Poojary - Mumbai-based influencer, content creator, and all-around powerhouse. With a bachelor’s degree in Zoology, a master’s in environmental science and worked as a Senior Environmental Officer, Chaitra’s story is not your typical influencer tale. But, as you’ll find out, it’s one that proves following your heart leads to extraordinary things. Chaitra’s journey is about turning obstacles into stepping stones and using her past to fuel her future. Keep reading to uncover the hurdles, triumphs, and lessons that come with building a career out of sheer passion. The Pivot: From 9-To-5 To 24/7 Creativity What happens when your dream job and day job collide? For Chaitra, it was a delicate balancing act that required sleepless nights and endless passion. “Working 9-5 while building my content was no walk in the park,” she admits. “But my heart was in creating something beautiful and engaging for my audience. Slowly, I started juggling both worlds until I knew it was time to fully commit.” Can you relate? We’ve all been there, working hard at one thing while dreaming of another. For Chaitra, the leap came when she started making her own videos, setting up lights, and editing every shot. No team, no fancy equipment, just her and her ambition. And guess what? She did it for three whole years before deciding it was time to take the plunge into full-time content creation. Beauty Tips That Actually Work Chaitra’s audience trusts her for honest and no-nonsense beauty advice. Want glowing skin that doesn’t require a ton of products? Her tips are simple, effective, and totally relatable. How much water do you think you need to drink to have perfect skin? If you said “a lot,” you’re right! “Hydration is key. Drink plenty of water, get good sleep, and stick to skincare that works for you. Don't go overboard with every new product you see on the shelf,” says Chaitra. Keep it simple; keep it effective. Chaitra’s Style Tips You Can Actually Use Chaitra believes in timeless style, and she’s here to let you in on some of her favourite tricks. Do you find yourself overwhelmed by all the trends? Chaitra’s advice: invest in the basics. Baggy jeans + fitted top = confidence. Tailored suits and layering? A no-brainer! And here’s a secret: nude pumps are your best friend. Add a pop of colour to your bags, and you’re good to go! Who Inspires Chaitra? Influencers don’t just pop up overnight. Chaitra draws her inspiration from the OGs of the content world - Komal Pandey and Kritika Khurana . “They’ve been around for so long, and their creativity continues to push me to evolve,” Chaitra shares. Their authenticity and dedication are what drive her forward. Future Goals While Chaitra is grateful for her journey so far, she feels like she’s only scratching the surface. “I have a lot of potential within me, and I’m just waiting to reach that top point,” she says. She credits her parents as her strongest supporters and pillars of strength throughout her career. Looking ahead, Chaitra is focused on creating even more engaging content, working on blogs, and building a steady income stream through sponsored collaborations. Her mantra for success is simple: “Invest in assets, not liabilities. I bought a house before splurging on anything else, like bags.” The Real Talk: The Hard Truth About Being An Influencer Here’s something you might not hear often: being an influencer is HARD work. “Everyone wants to be an influencer now, but trust me, it’s not as easy as it seems,” Chaitra states. “It takes time, consistency, and a whole lot of dedication. We're just like everyone else, figuring things out and facing struggles behind the scenes.” Chaitra’s Call To Action – Go For What You Want! Chaitra Poojary’s journey is a reminder that dreams can be pursued at any stage of life. Whether you’re juggling a 9-5 job or working on your passion project, the key is consistency and belief in yourself. As she continues to create, inspire, and evolve, one thing is clear: Chaitra’s story is far from over. So, what’s stopping you from taking the leap? Let Chaitra’s story inspire your own. Start today, and who knows where it will take you! SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

Best of 2020: Fashion’s Spring Summer Lines by Aparajita Jaiswal Best of 2020: Fashion’s Spring Summer Lines 1 May 2021 FASHION Advertisement 2020 brings a new world of fashion and wonder to our knees. The most promising and beloved brands bring us a new Spring/Summer collection for us to choose from. From the gorgeous house of Chanel and Dior to the edge cutting styles of Prada and Louboutin, this gorgeous collection will leave you in awe. Jumpsuit: Chanel: (3,94,739.63 INR) Tweed Jumpsuit Virginie Viard’s Chanel haute couture presentation has metamorphosed into a cloister garden for the Spring-Summer 2020 Haute Couture show in Paris. The setting suggested a key element in Gabrielle “Coco” Chanel’s legendary story making this yet another one of Chanel’s unique collections. This particular jumpsuit is tweed, Navy Blue, White and Red and just the right amount of cute and classy. Top: Chanel (4,39,852.73 INR) Silk white top The whole collection embraced the sobriety, lightness, and wearer-friendly ease that Viard is quickly making her personal signature at the house. This elegant yet outdoorsy halter top is embroidered made with silk muslin cloth and white in colour, making a lady stand out in a crowd wearing it. Skirt: Burberry (46316.48INR) Deer Print Denim Mini Skirt Explore reconstructed silhouettes and runway embellishment from the Spring/Summer 2020 collection of Burberry. From fringed and crystal-embroidered skirts to step-through styles with a sports sensibility, this mini skirt in washed indigo denim, highlighted with a bleached deer pattern is a style that features a leather patch embossed with their logo. It has a button and zip fly closure with a leather patch with embossed Burberry lettering at back pocket. Pants: Gucci (1,12,845 INR) Light tweed Damier pant The spring summer line of 2020 was designed by Alessandro Michele, uncovering the Women’s and Men’s collection presented at the Gucci Hub during Milan Fashion Week. Part of a tone-on-tone look, this off-white light tweed damier pant has a high waist and wide leg. A distinctive House code borrowed from the equestrian world, the Horse bit decorates the design. Bon ton inspired silhouettes play a central role in shaping Gucci’s new idea of femininity, reimagined within a contemporary aesthetic imbued with ladylike vibes. Jacket: Yves Saint Laurent (5,25,880.07 INR) Mongolian goat hair fur jacket Yves Saint Laurent is one of the most prestigious brands. It is a luxury brand that all of us hope to have in our closets. This year, 2020, Saint Laurent presented its very best in the spring summer collection. This jacket, made of Mongolian goat hair and short fur, is a coat with straight neck. It has a cotton lining, concealed hook closure and a round neck. Jacket: Dior (1,78,602.76INR) Bomber Jacket The bomber jacket is crafted in thick technical fabric. Covered in the House’s signature khaki Camouflage motif, it has a boxy silhouette with a zip front and banded collar. Long sleeves with zip cuffs frame two zip pockets at the waist, and the contrasting banded hem features a ‘Christian Dior’ signature across the back. The jacket can be worn with other matching pieces from the Camouflage collection. Bag: Prada (2,05,946 INR) Prada Spectrum nappa leather shoulder bag Prada is known for its exceptional designs of bags. The Prada Spectrum bag is characterized by a geometric motif designed by the stitching on the nappa leather. It has a sliding tonal metal chain shoulder strap and leather shoulder pad and a flap closure with one inside pocket. The Prada logo has a nylon lining and is a tonal metal lettering logo. Shoes: Christian Louboutin (1,12,845 INR) Hot Chick The key themes of Christian Louboutin’s fall ’20 collection included art, a new restraint and the dialogue between womenswear and menswear as a part of his landmark L’Exhibition. Christian Louboutin being a keen art collector, insinuated his love of art into the collection via influences and collaborations. Christian Louboutin, known for their red shoe souls, pays homage to the French capital through his new collection by adorning the patent leather upper of his Hot Chick pump with V-shaped notches to further emphasize its sumptuous low cut. Sat on a 100 mm heel, it also has a timeless pointed toe and delicate finishes that add a refined elegance to its lines. Shoes: Louis Vuitton (85,014 INR) LV Archlight sneaker The iconic LV Archlight sneaker is revisited this season in boldly patterned technical fabric and various colours, inspired by cycling apparel, which featured at the Spring-Summer 2020 fashion show. Instantly recognizable for its wave-shaped outsole, this model also has an oversized tongue and a feminine low cut around the ankle. It has an oversized rubber outsole, 2 inches, monogram-canvas back loop with a LV rubber patch on the tongue and LV Circle signature on the outsole. Watch: Cartier (Available in September) Pasha de Cartier Pasha de Cartier has been a cult watch since its creation in 1985. An extrovert watch with an assertive graphic signature: a square inside a circle, four oversized Arabic numerals, the clous de Paris which accentuate the bracelet and the creative chained crown. With its distinctive codes and extraordinary design, the new Pasha watch is faithful to the original model but even more sophisticated. Watch: Cartier (Available in September) Cartier Maillon de Cartier Watches Courtesy of Cartier Pasha de Cartier isn’t the watchmaker’s only new offering. There’s also the brand new Maillon de Cartier collection of feminine timepieces that double as jewelry thanks to their alluring twisted chain link bracelets. Starting at $25,100, the quartz models come in all the colors of gold, some with diamonds. Perfume: Cartier (7,078 INR) La Panthère Eau de Toilette Unleash your inner feline and exude gentle charm. A radiant aroma of white flowers washes over La Panthère, Cartier’s iconic feline-floral perfume, turning this new Eau de Toilette into floral freshness. Ethereal gardenia blends with crystalline musk for a delicate fragrance full of feline grace, created by Mathilde Laurent, Cartier perfumer. Beret: Dior (28,809 INR) The black Dior Parisian beret Inspired by vintage headpieces, the black Dior Parisian beret is a modern take on classic Parisian style. It is crafted from soft rabbit felt using traditional millinery techniques and embellished with a nylon veil for a feminine touch. It can be worn with oversize tailoring to echo the look’s classic heritage. Sunglasses: Dior (57,675 INR) The DiorStellaire1 sunglasses The DiorStellaire1 sunglasses have a distinctive ample square shape and a lightweight feel. The black lacquer on the front highlights the ultra thin gold finish on the metal frame and is enhanced by the almost flat shaded grey lenses. This color is sold exclusively on dior.com and in Dior boutiques. Earrings: Tiffany and Co. (7,52,190 INR) Diamond vine climber Earrings With an intensity that rivals the night sky, Tiffany Victoria celebrates the blazing brilliance of Tiffany diamonds. A striking display of diamonds scales the ear in this elegant climber earring design. The earrings are platinum round brilliant and marquise diamonds and a total carat weight of 1.24. #JumpsuitChanel #TweedJumpsuit #BomberJacket #EarringsTiffanyandCo #HotChick #LaPanthèreEaudeToilette #TopChanel #PerfumeCartier #LighttweedDamierpant #SunglassesDior #TheblackDiorParisianberet #TheDiorStellaire1sunglasses #SkirtBurberry #PantsGucci #PashadeCartier #PradaSpectrumnappaleathershoulderbag #BagPrada #Mongoliangoathairfurjacket #CartierMaillondeCartierWatchesCourtesyofCartier #LVArchlightsneaker #Silkwhitetop #JacketYvesSaintLaurent #BeretDior #JacketDior #DiamondvineclimberEarrings #WatchCartier #ShoesChristianLouboutin #ShoesLouisVuitton #DeerPrintDenimMiniSkirt SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

Going Green, One Stitch At A Time by Anushka Sharma Going Green, One Stitch At A Time 24 April 2023 FASHION Advertisement Isha Nabar’s sense of fashion is eternal, because it is ethical. The very multi-talented fashion designer “Isha Nabar” uses a variety of hand stitched techniques on the hand woven fabric of khadi to do her bit for the betterment of the environment. Isha , an accomplished fashion designer of Indian origin, is based in New York and commenced with her multi-disciplinary learning at the Parsons School of Design, New York. Her niches of interest included fashion, business and jewellery design, the knowledge of which has actually given her quite an edge as a designer. Her much discussed initiative, ‘Charkhara’ (colloquially translated as wheel - 'Charkha' and green - 'Hara') is based on the design of a sustainable garment that is completely hand-stitched, through the usage of a hand spun fabric that is ‘Khadi’. This fabric, constituted of natural fibre, has played a significant role in the cultural, political, and socio-economic past of the country as many of us know. It was introduced by Mahatma Gandhi during the colonial rule in India, when he himself spun the yarn on the wheel to instil a sense of self-reliance amongst people. Khadi is since then spun on the ‘Charkha’ (the spinning wheel on which the yarn is hand spun.) The Charkha, with 24 spokes, which is also present on the Indian flag, is a symbolic representation of the hours of the day and the value of time. Taking this forward, Isha’s garment has 24 unique joinery techniques which beautifully acknowledge the efforts of those who spin the wheel painstakingly for 24 hours a day. The key intention behind this initiative is to avoid the use of machinery altogether in order to make a truly sustainable garment. She has therefore innovated these non-intrusive and hand crafted joinery systems of a wheel and a coin - a ‘paisa’ (equivalent to a penny) to construct the entire piece. One can spin the wheel to adjust the fit of the garment, while pulling closer the coin. The ‘paisa’ is meant to be a reminder of the minimal wages of the artisans. Isha explains “With this project, I hope to raise awareness on the khadi fabric, the negligible pay of the khadi artisans and the laborious process of hand spinning this fabric.” She wants to increase its perceived value and shift the mind-sets of the audience to more conscious consumption for a greener tomorrow. By using a hand woven fabric like khadi, along with specialised hand stitched techniques, she brings to the forefront the possibility of a process that is entirely sustainable in not only producing a garment but also in its end use. Her thoughtful and intentional design now lends the wearer the possibility of draping the exquisite Khadi fabric in multiple stunning and fashion-forward forms of outerwear. Isha’s design is disruptive, shows brilliance in its concept, is innovative and most importantly, has a deep emphasis towards responsible fashion. In a complex and evolving industry, ‘Charkhara’ is a conversation starter and clearly representative of her unique and novice design ideology, which is going beyond the mere aesthetics and functionality of fashion. It also explores the realm of sustainable material development and empowers the artisanal communities. Isha’s superlative skills, technical expertise and intelligence is well displayed in the complex joinery system which holds the fabric together. The final outcome was an outstanding, one-of-a-kind couture piece, born from the harmonising generational heritage with some unmistakably luxurious silhouettes, whilst carrying a profound message. This collection stays true to the roots of Khadi, thus retaining its rawness and presenting itself as an exhibit that is earthy and tonal. “The fabric itself is so well-worked, I wanted to let it shine and give it the stage it deserves” Isha tells us. There is nothing more captivating in fashion than the synergy of a sense of play and a purpose, which Isha has exuded graciously! She brings a point of view to the table that is rare to come by. Ironically maximizing a sense of purpose within a minimalistic framework, ‘Charkhara’ tells a story of rich artistry in a way that repositions the Khadi fabric with refinement and finesse. Isha is internationally recognized for her distinctive skills and ingenious design thinking, resulting in her bagging the AATCC Foundation Jasani Textile Scholarship and being a finalist for UK’s Creative Conscience Award. Isha has also worked with fashion houses like Tanya Taylor, Oscar de la Renta and Derek Lam in New York and Masaba and Vogue in India, giving her global exposure and fuelling her creativity as an artist. She is a new age designer to watch out for with her aesthetic sensibilities, critical thinking and views on a greener tomorrow. And she believes in getting there one stitch at a time! SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

How Fashion Haul Is Damaging Our Environment: Explained by Aishwarya How Fashion Haul Is Damaging Our Environment: Explained 3 November 2022 FASHION Advertisement If you are active on social media, you would know what fashion haul is. At least once, these fashion haul videos must have popped on your feed. These videos can also be there in your ‘for you’ feed. Well, you might think, what’s the big deal if these videos are there? So let us tell you that, these videos are destroying our environment. Not in a real sense, but hypothetically speaking, these hauls lead to excessive buying of clothes and that leads to the destruction of our environment. A haul is a video that is promotional and, most fashion influencers do it. The company sends them a large number of clothes to try on and review. In return, the influencers get a hefty compensation in money or its kind. Now, the problem with such a promotion is that it provokes the audience to buy stuff that isn’t even needed by them. These hauls are heavily focused on fast fashion , which on its own is damaging to our nature. Though the hauls are bad for nature, people seem to like those content. The concept to understand here is that hauls are not only bad for our nature but are also for our budget. TikTok is a video content platform and, there are more than 1 billion views on the #clothinghaul hashtag and almost 13 billion views on the #haul hashtag. These numbers show us the reach, these videos have amongst the audience. The famous Shein is one of the most popular companies, in the haul trend. Shein hauls are popular for sure, but they are also driven by a marketing strategy. Shein has an affiliate program for influencers , that pays them a 10-20% commission for the haul post. Now, let’s talk about the damage, that these fast fashion hauls do to our environment. According to a study , the fast fashion industry creates almost 92 million tons of waste and, consumes around 79 trillion litres of water each year. As an industry, the fast fashion industry is responsible for 1/3rd of all microplastics found in the ocean and, produces almost 20% of global water waste. These numbers will concern you, but the fact is that most of fast fashion’s waste comes from post-production. Textile waste, the waste from unused textiles and old cloths, ends up in landfills. Around 85% of all textiles wind up in landfills every year- equivalent to one garbage truck filled with clothes being dumped in landfills every second. If this doesn’t concern you- which shouldn't be the case, there’s more than this. The fashion industry is the second largest polluter in the world, after the oil industry. Well, if you are thinking that, then why is it always the fashion industry that is being targeted? Then the reason is that fashion is a want and not a need. An excessive amount of clothing is harming the environment and also your bank account (read: month-end balance). The wastewater that this fast fashion industry produces, has toxic substances in it like lead, mercury, and arsenic. These substances are extremely harmful to aquatic life- where these substances are released, and also to millions of people who live by the river banks. A huge quantity of freshwater is used for dyeing and other processes, which leads to a shortage even more. To this, cotton needs a lot of water to grow, up to 20,000 litres of water is needed to produce 1kg of cotton. Another contributor to pollution is chemicals. They are used in every process, right from dyeing to result. The fashion industry also accounts for 10% of global carbon emission. It is also seen that the fashion industry has a major part in the degradation of soil. Apart from these environmental issues, there also exist some societal issues. The workers in the fashion industry are compensated very less and, and they work for a crazy amount of time. This is to keep up with the trends and deliver the clothes within the shortest period possible. This makes them a slave to the time, and they often end up getting burned out mentally and physically. The fast fashion and haul culture also give rise to the flex culture. Youngsters are on a quest to always have the trendiest clothes and also an excessive amount of clothing to wear. When there is a will, there is a way. So, the solution to this problem/disaster lies in acknowledging the harm that it is creating and, showing some willingness to change. Change isn’t difficult in today’s world, where nearly everything and anything has a cool alternative available. We just need to be mindful and choose sustainable options rather than a convenient option. A haul is a video that is promotional and, most fashion influencers do it. The company sends them a large number of clothes to try on and review. In return, the influencers get a hefty compensation in money or its kind. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

How To Create A Capsule Wardrobe by Priti Sharma How To Create A Capsule Wardrobe 7 November 2022 FASHION Advertisement Despite having a wardrobe full of clothing, do you ever tell yourself, "I have nothing to wear." I know firsthand how irritating it can be to have an overflowing wardrobe full of clothes we may not particularly enjoy wearing. Can you genuinely say that you wear every piece of clothing in your closet? If the answer is no, keep reading to learn how to begin effectively cleaning your closet and creating a wardrobe that you will want to wear every day. But first, what is a capsule wardrobe anyway? A capsule wardrobe is a collection of carefully chosen, classic pieces that never go out of style. (Your closet already has a capsule wardrobe.) The things in a capsule wardrobe are the ones you adore wearing every day. Many minimalists contend that a capsule wardrobe should consist of between 30 and 50 things for the whole year, but I disagree. A capsule wardrobe should be created around your lifestyle and comprise items that you enjoy wearing and that make you happy. How to start a capsule wardrobe? Step 1: Analyze your style and lifestyle: Knowing our style is the first step to creating a wardrobe you will enjoy. You can take a style quiz to gain a general idea of what kind dominates in your life. Step 2: Track what you like to wear for 30 days: There are many ways to do this, either by manually tracking down what you wore every day in a notebook or in the note app on your mobile phone whenever and wherever and whatever comes to your mind while working or walking through the park, or while listening to some music. Step 3: The closet clean-out! You will have a better idea of your existing capsule wardrobe that currently exists in your closet after tracking what you wore effortlessly for 30 days. There is no magic number; creating a capsule wardrobe is about choosing the clothes you want to wear. Of course, you'll have gorgeous formal gowns you wear to weddings once a year, as well as your athletic wear and loungewear. They are not included in your capsule. Think of your capsule as your “go-to” rack of things you love to wear every day based on your lifestyle. The second pile represents the bulk of the job; it is now time to classify the remaining items. Before organizing, examine each thing to ensure that the idea of wearing it in the future makes you joyful. I would just get rid of it if it makes you feel guilty or like you have to wear it for "x reason." Sort your clothing into these categories: all-year fundamentals, Summer and spring, autumn and winter, and sell/donate pile. Keep track of the number of things you have in each category before deciding whether to create an annual or seasonal capsule. Although every one of us has a different lifestyle, it's crucial to continue wearing the clothes we enjoy. I personally enjoy creating seasonal capsule wardrobes because it declutters my closet by putting away the things I won't be using, and it allows me to view everything I have for the current season and think of new ways to style and wear the same items. I find it really energizing and enjoyable that when the seasons change, your old clothing transforms into your "new capsule" without the need to shop! Step 4: Define your colors / create a color palette to guide your future shopping: When creating a capsule wardrobe, a color palette is something optional but highly helpful because it serves as a shopping reference. Following the experiment of wearing 30 different products for 30 days, you will discover which colors you like to wear again. These colors may then be added to your color palette reference guide, giving you a direction for choosing colors when you go shopping in the future. Step 5: Map out your capsule and create a wishlist for missing items: It's time to develop a mental or visual map of your capsule or capsules to assist you to purchase less now that you've chosen your basics and given what you don't enjoy. If, after categorizing your wardrobe, you discovered that many of your "all-year staples" can be worn in the fall and winter, you no longer have an excuse to buy a new sweater. Instead, you should experiment with layering and set a goal for yourself to wear your sweaters throughout the year. Making a checklist of how many additional tops you believe you could need can help you finish your spring capsule wardrobe. You might have discovered during your closet clean-out that you don't have enough new and breathable tops for spring. Step 6: Rewear before you have the urge to buy again: This is the stage when you learn to be more creative, thus I believe it to be my favorite. I try to make myself put on an item from my closet that I haven't worn in a while whenever I feel the want to purchase it. It's acceptable to just get rid of it and donate it to someone who might enjoy and re-wear it more than you if you try to re-wear anything and you don't feel confident or attractive in it. We never have the perfect closet, and occasionally we hang onto things because we are not used to letting go. Step 7: Invest in quality over quantity, your clothes shouldn’t cost as much as your cup of coffee, and here’s why: Learn about the fibers used in the clothing you buy, as well as the implications of tossing away clothing, if you want to become a more deliberate consumer. Did you know that 85% of textile waste in the USA ends up in landfills? Rewearing is the main way to lessen your fashion footprint. If you must purchase anything new, consider buying used items or supporting firms that are ethical, sustainable, and that use natural and organic textiles as well as recycled materials when producing their clothing. Sometimes, environmentally friendly clothing may cost more than conventional clothing, but this is only because environmentally friendly manufacturers pledge to pay their employees a fair salary and to use only premium, natural, or recycled materials. Your clothing shouldn't be as expensive as your morning brew. We must develop the habit of paying reasonable rates for goods. #Fashion #Capsule Wardrobe #Clothing #collection #Style #Colours SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

Anuj Gosalia Talks About Creating Terribly Tiny Tales by Aparajita Jaiswal Anuj Gosalia Talks About Creating Terribly Tiny Tales 31 August 2020 Advertisement In a freewheel chat with Aparajita Jaiswal, Anuj Gosalia shares the story of creating, Terribly Tiny Tales, a globally celebrated platform with the worlds finest micro- fiction writers and how they reached their current stature. In this age of dwindling attention spans, their brand specialty is brevity, catching more people’s attention. With stories under 2000 characters, they are quick to read, accessible to more individuals and very hard to forget. Theirs is a global micro-fiction platform created by the brilliant mind of Anuj Gosalia. Terribly Tiny Tales is a special brand for the finest micro-fiction writers and reaching over 20 million people every week. Their stories advance and reach newer heights, influencing and touching more souls every day. They have opened us up to a whole new world full of stories. There’s a story for every reader, every emotion, serving fresh, daily. Back in 2012, Anuj realized that nobody engaged in blogs as much as they did in social media. “Over time as readership fell, I thought of what more can a writer do other than write books and blogs, where is the place for expression and if people are even interested in reading anymore. These were my questions. I recognized that people’s attention span reduced drastically. The more engaged writings were shorter, snappier and easier to consume and this led to the birth of Terribly Tiny Tales or more commonly known as TTT. I realized that the reason why people were not reading was not only because of social media but also because these platforms allow for a different kind of content to exist,” Anuj explains. “We started writing content that was shorter than 140 characters which was very new especially on Facebook and Instagram.” Although now a lot of pages are doing it, back in 2012 it was a new and unique concept brought to life by Terribly Tiny Tales. A typical day at terribly tiny tales starts with requiring all teams, the product team, content team, design team, trying to work at new angles to give its audience newer and fresh content. Their versatility reaches new heights every day as they take on interesting and unique projects. “What else can we do? I think that’s the big question. How can we build a larger brand of TTT,” says Anuj. Their primary focus being that they connect more and more with their audience, Anuj says, “we want to build something that people do not forget in a day or a week but remme…” Currently TTT is doing a project with Cadbury Dairy Milk which is a very recent addition to their work. They have collaborated to create films with Cadbury. So far they have three episodes out on their YouTube channel. TTT also has an app that’s a very engaged community. “We want to make that bigger so that is one of my key focus areas,” says Anuj. Every platform takes time to build and monetize, communities are built slowly and so did TTT. In 2015 TTT essentially had enough followers to be called a community. “We approached brands and told them we have 300 thousand people who love stories so can we tell your stories through TTT? That’s when we decided to put all our eggs in one basket and we started and expand from there.” TTT is not only on Instagram but also Facebook and twitter. They also have their very own YouTube channel and an app that engages over 20 million people in a week! The app lets people write stories and publish their work on their own. It is now TTT’s very own twitter! People can also publish their books on the app. It is nothing like you have seen before. It is dedicated to creators and readers. “The aim for the future is to tell more emotional stories. What we sometimes lose out on in bite sized fiction is that some stories deserve time and attention. We want to tell more stories that are deeper, more immersive and interactive. The future is where the story and you are very intimately connected.” Every child grows up reading Enid Blyton and few special books that inspire the paths we live and breathe. “I loved Enid Blyton like most children. I grew up reading Enid blyton books. The Famous five was of course my favorite,” the founder exclaimed. “I loved Agatha Christie and her characters. I was especially drawn to the Hitch Hikers Guide to the Galaxy. It is such a funny and amazing book. Took me a while to read Arundhati Roy but it was an incredible read. The God of Small Things is such an amazing book and as it was my first it makes it a little more special. I have grown to love Sally Rooney’s writing. These writers continue to remain my favorite.” “Empty summer afternoons during my childhood were my portal into the world of books. when you read vigorously at that age you also start to imagine worlds. Just like any other child, I too started imagining my own worlds. My interest in writing woke when I was in 5th or 6th grade but I took writing a little more seriously when I was in college. Although I liked writing it was still not full time as I did not study writing. I did not want to pursue writing at that point but I really started enjoying and loving writing in college. I did not imagine building career in writing but I liked the fact that I could think better with writing.” We all want to bring change into the world and make a difference. We all want to chase our dreams. Anuj Gosalia dreamed of moving people with his work and his company. “I want to passionately tell stories that outlive most other stories and people. I want to enable such beautiful, memorable and meaningful writing that really moves people. There are so many things happening that we rarely pause and admire something meaningful that really moved us. Very few things make you get out of your moment and reflect something rare that you experienced and go back to think about it.” No one remembers consuming a meme after a week. There is a time and a context to a meme after which it loses meaning but some works of art and writing live with us forever. My passion is that TTT becomes a platform that allows this timeless memorable expression.” “One thing I would change about the writing world is people thinking writing is easy. Typing out a few sentences does not make everyone a writer.” The meaning of the word Success is different for all of us. Anuj believes that success should mean we are having fun with what we do and not worry about Monday mornings. “What is also important to me is how many people are moved by the stories we tell.” TTT has had such an impact on readers worldwide; children, college students and adults alike. They do such an amazing job of affecting our mornings with a new story that puts our lives into a whole new perspective. “We hope that our stories come from a good place and are doing good to people,” Anuj says. Determining a good piece of writing always is somewhat relatable and moves people. “We had a metric called relatability graph and surprise and now I have an intuition around what is good piece of writing for our platform” A lot Classic literature and supposed all time favorite literature is not very accessible to the laymen. Not every book needs to live up to the complexity and benchmark set up by these books to be recognized as a good read per most millennial writers. Anuj Gosalia has a very similar point of view on this subject. “I definitely value craft but do the stories have to be complex and does the writing have to be complicated? You appreciate writing when you know enough time and attention has been spent to the craft and detail by the creator.” The writer and founder talks about what his other fancies he likes to indulge in apart from work. “I love working out. Very recently post lockdown I was introduced to cooking. The little time I spent cooking, I have really grown to enjoy it. I think these two things give me a break from work.” “What I would tell the younger minds is that keep writing. There is no shortcut as I am learning it the hard way too. It’s like a muscle; the lesser you use it, the rustier it gets. There is no substitute in the work of writing. You might get great ideas but how you turn those ideas transform on paper is important.” #TaraTaraKhandelwalBooksBooksandbeyondBoundWritersReadersAuthorsLiterary #tttpublishing #Founder #TTT #150characters #tttpassion #Life #Instagram #Coverstory #Writing #AnujGosalia SEARCH Actor Kangna Sharma gives a sneak peek into the movie of her life COVER STORIES Finding Power In Individuality: In Conversation With The Stunning Alina Rai COVER STORIES Madhura Naik talks about the Life of an Actress COVER STORIES Kavya Thapar And Her Versatile Acting Career That Cuts Across Regional Lines COVER STORIES Ahsaas Channa Talks About Her Mother Being The Inspiration Behind Her Career COVER STORIES POPULAR POSTS Advertisement Advertisement By Shriniwas Kodape Neon Nights And Yellow Lights: The Sonic World Of Natania Lalwani 30 April 2025 COVER STORIES By Sakshi Batra Farhan Khan: Where Poetry Meets Hip-Hop, And Stories Come Alive 10 February 2025 COVER STORIES By Anushka Sharma A Journey Shaped By Courage, Creativity, And Social Media With Aditi Sharma 19 October 2024 COVER STORIES By Anushka Sharma A Journey Of Transformation, Empathy, And Unwavering Passion With Jitin Gulati 11 October 2024 COVER STORIES RELATED POSTS Advertisement

Top 5 Affordable Brands by Neha Pande Top 5 Affordable Brands 1 November 2020 FASHION Advertisement “I love the confidence that makeup gives me.” – Tyra Banks. But at times this confidence comes at a great price. We all want to bring out the best version of ourselves, not just to look pretty but to take our artistic side out of us. In the world of makeup we all try to look for affordable brands which are cheaper yet have phenomenal results. Luxury brands are best at what they do but in today’s time these affordable brands are going neck to neck with these luxury brands. We have curated a list of top 11 affordable brands with amazing results – Lakmé – Lakmé is one of the biggest brands in India which started in 1952 for women in India. The brand is also famous for its ‘Lakmé Fashion Week’ which takes place every year. The brand is known for its campaigns with Kareena Kapoor. One thing that you must buy from the company is its Lakme Eyeconic Kajal for big, beautiful and popping eyes. Maybelline – Maybelline is an American brand which was founded by Thomas Lyle Williams in 1915 and was named in honour of his sister. The brand in 2019 collaborated with Puma for a limited edition, Puma X Maybelline line. One thing the company is trademark and known for is its Mascara. But one thing that you must buy from the company is it’s Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer as it goes neck n’ neck with Tartes Shape Tape Concealer or any high end brand’s concealer. Nykaa – Nykaa is a recently launched brand which has taken the makeup industry by storm. Launched by Falguni Nayar in 2012, Nykaa achieved its heights in 2015 e-commerce. The brand is known for its ‘Nykaa Femina Beauty Awards’ and ‘The Power List’ with Vogue India. The company also launched Katrina Kaif’s brand, Kay Beauty in 2019. The company has all brands on its website but one thing you must buy are Nykaa’s Lipsticks. NYX – NYX is a brand which came from a humble beginning and turned into this storm of a brand which gave even the high end brands a run for their money. The brand started in a tiny 600 square feet apartment in California by Toni Ko after taking a loan from her parents. From then till now, the brand has skyrocketed in the industry. NYX has everything you need but one thing you must try from the brand is it’s Soft Matte Lip Cream and eyeshadow palettes. L’Oréal – L’Oréal as a brand is a household staple, not in just the makeup industry but in the beauty industry as a whole. The brand was founded in 1909 in France. The company is known for its wide range of products from cosmetics to skin care and hair. The brand is known for having big actresses working for it like, Deepika Padukone who is currently the global ambassador of L’Oreal. The brand is known for many things but one thing you must try from the Cosmetic side of the brand has to be its Infallible Foundation. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

Into The Enticing and Harmful World of Fast Fashion by Rupashree Ravi Into The Enticing and Harmful World of Fast Fashion 13 August 2022 FASHION Advertisement What comes to your mind when someone says trendy, fashionable, and affordable? Of course, big brands like H&M, Zara, Forever 21, and Shein, which are widely popular and are known for their cheap and fashionable clothing. These are clothing giants that entice their loyal customer base with sales and exciting offers, and you cannot say no to them. But the cost of making these clothes comes at a heavy price. These brands are the biggest players in the fashion industry and are also among the most damaging industries for the environment. They are fast fashion retailers who bring out large quantities of a variety of products and allow consumers to get more fashion and product differentiation at a very low price. Stores like Zara, Forever 21 and H&M are the pioneers of fast fashion in the 21st century ‘Fast fashion’ is cheaply manufactured and low priced garments that copy the latest catwalk styles and get quick entry into retail stores in order to maximise on the current fashion trends. It is called the fast fashion model because it involves rapid design, mass production, and distribution as well as heavy marketing. Today, it takes less than fifteen days for a garment to move from the design stage to being sold physically in stores. The term has gained more prominence in recent times and is often used in conversations revolving around environmental consciousness as well as sustainability. This is extremely worrisome because the fashion industry, especially since the rise of fast fashion, has become the second largest consumer of water and is responsible for 10 per cent of carbon emissions and 20 per cent of wastewater globally. It also dries up water sources and pollutes waterways. This is because these fast fashion retailers use about 700 gallons of water to make one cotton shirt and about 2,000 gallons to make one pair of jeans. Moreover, the textile dyes that they use contribute to polluting these waterways as the chemicals leak into the water, which also poses health risks to the general population. Fast fashion has been growing at an unsustainable rate These brands also use synthetic fibres like polyester, nylon and acrylic which take several years to biodegrade. The fast fashion model is also an energy-intensive process. Even cotton is not an environment-friendly fabric to manufacture for fast fashion companies as they are exposed to a number of pesticides that are very harmful. So, what’s the solution? The alternative to fast fashion is sustainable fashion or eco-fashion. To counter the environmental damage caused by fast fashion, sustainable fabrics like wild silk, organic cotton, hemp, linen, and lyocell can be used in a responsible manner. We can certainly choose to shop in a more sustainable way, but getting involved with sustainable fashion does not necessarily require buying anything new. Sustainable fashion aims to be conscious and ethical Sustainable fashion brands like Brogger, Insom, Ka-Sha focus on bringing out cruelty-free products. They use fewer resources wherever possible to reduce impact and conserve water by using organic mills and ozone technology in its production to benefit people, plants, and animals. Some of these brands also give away their profits to charitable causes. Even vegan leather has become very popular in recent times. Local Indie fashion brands are becoming popular It is essential that we as consumers stop buying from these fast fashion companies and instead choose locally produced garments. Try opting for local Indian brands like Udd Stories or Anokhi that are made by indigenous communities. #FastFashion #SustainableFashion #EcoFashion #VocalForLocal #OOTD SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS

How Soha Ali Balances Authenticity With Content Creation by Akshra Khandelwal How Soha Ali Balances Authenticity With Content Creation 1 September 2023 FASHION Advertisement In the ever-evolving realm of social media, where trends rise and fall like fleeting waves, there emerges a dynamic influencer who navigates this digital landscape with grace and innovation. Soha Ali, a name synonymous with creativity and authenticity, graciously sat down for an exclusive interview, offering a glimpse into her journey, inspirations, and aspirations. "It's going pretty well, by God's grace," Soha beams, setting the tone for our conversation. She reflects on the recent trend that swept through social media, the "Barbie mania," a phenomenon that captured the virtual world's attention for a month. With a chuckle, she admits, "It was good fun while it lasted, but I'm relieved it's getting over now!" Beyond the ephemeral trends, Soha's career is on a steady ascent. Transitioning content creation from a passion to her full-time pursuit has opened doors to refine her art and connect with her audience on a deeper level. Rewinding the clock to 2020, Soha reminisces about the birth of her journey. "It was in 2020 when short-form video content on social media platforms was just taking off, with TikTok taking the lead," she shares. The platform's meteoric rise was marked by its subsequent ban, leading many content creators to pivot to Instagram. For Soha, this shift marked a pivotal moment. "I remember posting my first Reel in late 2020 just out of curiosity, which I like to call a happy accident. It blew up," she recounts, the spark of that accidental success still evident in her eyes. Since that serendipitous start, she's found her purpose in content creation—an avenue that offers community, creativity, and financial stability. Her content palette is as diverse as her influences, ranging from beauty and skincare to entertainment and lifestyle, all underscored by a strong focus on Indian fashion and aesthetics. "My phone is my workstation when it comes to planning my content," Soha reveals. "I note what other creators are doing, current trends, what my audience asks of me through comments and DMs, and other ideas I get while browsing through Instagram, YouTube, and Pinterest." This meticulously crafted approach is a testament to her dedication to delivering quality content that resonates. Reflecting on her Evolution, Soha shares, "When I first started making content, it was primarily reactionary, heavily influenced by what others like me were doing and current trends." Yet, growth beckoned, and she embraced a more insightful and informative content style. "Over time, as I learned more about content creation, my present and potential audience, and what I would like to show people vs. what they want or need, it evolved to incorporate more helpful content like skincare, haircare, informed monologues about issues I felt were important, makeup tips, etc." Soha's Evolution extends to her tools and techniques. "It also became more professional since I just used my phone and a ring light when I started, but now I use more and more equipment and hire professionals for significant shoots." The journey from smartphone to studio symbolises her commitment to delivering polished, engaging content that captivates her audience. Amidst her trove of beauty insights, Soha imparts a gem of wisdom: "Apply makeup through your fingers and not a brush whenever possible. It makes it easier to spread, gives a more even finish, and helps you understand the correct amount." Her advice is grounded in practicality and self-care, evident in a creator who knows her craft's nuances. As someone frequently on the go, Soha reveals the essentials that find a place in her bag. "My trusted sunscreen, lipstick, mini perfume, a wooden comb, and some wet wipes," she lists, a minimalist kit that ensures she's well-prepared without compromising her signature style. In the realm of aspirations, Soha's eyes light up with a dream. "My dream collab (and please don't judge me for it!) is to work with Sanjay Leela Bhansali," she confesses with an endearing laugh. Her admiration for the filmmaker's visual artistry and character-driven narratives is palpable. "I absolutely love his films and his style of creating vivid visual art," she shares, her voice carrying a tinge of excitement. Such an opportunity would be a fusion of her two loves—content creation and cinematic storytelling. Amidst her achievements, Soha humbly imparts a piece of wisdom for budding creators: "There's nothing more rewarding than a free conscience as a creator and knowing you're doing the best you can without compromising anything or being what you are not." Her advice echoes her journey, marked by authenticity, growth, and a commitment to her craft. As our conversation with Soha Ali draws to a close, it's evident that her path is one defined by resilience, creativity and an unwavering belief in her art. With each post and each interaction, she's crafting a digital legacy that speaks not just to trends but to the essence of self-expression. In a world characterised by rapid change, Soha stands as a beacon of authenticity, reminding us all that during the digital storm, it's the genuine voices that truly resonate. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape AiSPi Wanderlust Diaries: Marzook, L’Afshar, And A Fashion Bender In Mumbai 25 April 2025 FASHION By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION RELATED POSTS