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SOCIETY by Anadi Gupta Anxiety 27 July 2020 SOCIETY Advertisement Advertisement Advertisement Anxiety feels different for everyone. Its symptoms can last for a long time, or come and go. Anxiety is tough, not just for the people that have it but also for those who are stuck with them. It is understandably confusing at times. So, here are some things for you to remember when being with someone with anxiety. No one likes to be defined by the one fault that they have in themselves. They are more than their anxiety. If you really want to care and do something for a person suffering from anxiety then always make them realize that you appreciate the individual going through this phase and you really want to be supportive towards them. It can make them exhausted easily. It causes people to live in hypertension as they get overwhelmed and sad very quickly. Because of hypertension their mind always stays unstable and their body stays highly activated and all of this causes fatigue. If you see someone panicking then at that time they don’t want you to ask if they are fine or not because you already know the answer. The best way to help them at the time is listen to their needs and if they ask you to leave them alone, just leave them alone without forcing them to react furthermore. They don’t always express but they appreciate you sticking by them. They know you are not supposed to deal with their irrationality but you are still sticking by them. They know their reactions can be very hurtful and hard for you to digest and there can be a few things that you like to do but you are not able to do them because of them. There is one thing which affects the person with anxiety and the people around them and that is they over think situations a lot, almost everything. Results of over thinking may end in hurting the people around them. But they know your value no matter how subtle their responses are. Over thinking causes many misunderstandings between people. It can happen because of the traumatic incidents they have faced in the past. It is harder for them to let go of things as easily as people not dealing with anxiety can. Changes can be very difficult for the individuals with anxiety. Everybody has a comfort zone and getting out of it is very difficult even if it may seem normal. When they face a big change, it can take them a lot longer to settle back down and handle situations like before and deal with that zone again. You just need to be a little more patient and understanding while dealing with those suffering from anxiety. They are doing their best and are trying their best. Sometimes all it takes is a person who can listen to them carefully without any judgments or opinions as it becomes easier to communicate if they feel protected with you. They are very well known from the fact that their anxieties are irrational but it does not stop them from worrying. Sometimes due to anxiety and panic attacks a person can be very exhausted and it can be possible that they would need some time alone and you may have to understand the fact that they are not ignoring you while doing that. They sometimes just need some time for themselves, to understand and ponder upon their self-worth and what they are doing in life. Sometimes it can be possible that when you are telling them incidents very excitedly but they could not pay attention and you can’t feel their presence in that moment. It is not their fault as because of the instability of their brain they have a tougher time concentrating. It’s completely all right to be a person who suffers from anxiety. It does not define anyone. It can be a struggle at times but what matters the most is how you fight against it and how you come out at the other end. That is what makes a person stronger than anybody else. It is not your weakness. Individuals with anxieties are the same as other people. They have fun, like adventures and experience the same feelings and things as everybody else. There are times when things get difficult but these were a few tips on taking care of someone you love who also deals with anxiety. #Anxiety #Selfhelp #Anxietyattack #Mentalabuse #Hate #AnxietyAnxietiesSufferingfromanxietyPanicPanicattackPanicking #Panicattack #Mentalillness #Mentalhealth SEARCH Why India is the most depressed country in the world? SOCIETY Looking Through The Excellence Of ‘Jaali’ Architecture SOCIETY Why the Gender Pay Gap is Wide and Disturbing SOCIETY Festival of Stones SOCIETY The Pygmalion Effect SOCIETY POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Uniting Voices, Shaping Futures: Dive Into Mun 2.0 At NIT Patna 8 September 2024 SOCIETY By Anushka Sharma These Healthy Habits Can Lower Your Risk Of Depression 31 August 2024 SOCIETY By Rini Pathak A Glance In The Kshitij’23: A Euphoric Escapade 26 January 2024 SOCIETY By Rini Pathak Mithibai Kshitij: Epitome Of Diverse Social Cause Empowerment 24 January 2024 SOCIETY RELATED POSTS Advertisement

Is Africa The Next World Leader In Fashion By Anushka Sharma Is Africa The Next World Leader In Fashion 20 March 2024 FASHION Advertisement Advertisement Advertisement In the vibrant tapestry of global fashion, Africa's presence is increasingly prominent, painting a picture of creativity, innovation, and economic prowess. With a burgeoning youth population, rapid urbanization, and the infusion of digital technologies, the continent's fashion landscape is undergoing a seismic transformation, poised to emerge as a formidable leader in the global fashion arena. From the bustling streets of Abidjan to the chic boulevards of Nairobi in Kenya, African cities are not only economic hubs but also veritable crucibles of fashion and design innovation. Despite facing challenges such as limited investment, nascent educational systems, and the imperative need for intellectual property protection, Africa's potential to shape the future of fashion remains undeniable. UNESCO's seminal report, "The African Fashion Sector: Trends, challenges, and opportunities for growth," unveiled in October 2023, illuminates the continent's trajectory towards fashion supremacy. Africa boasts a rich tapestry of raw materials, with 37 out of 54 countries producing cotton, rendering it a significant player in the global textile market. Moreover, the continent serves as both an exporter and importer of textiles, with a trade volume indicative of its burgeoning influence. A notable trend highlighted in the report is the growing demand for "Made-in-Africa" fashion, particularly among the youth demographic, who account for a significant portion of the continent's population. The burgeoning middle class further fuels this demand, catalyzing the emergence of new consumer markets and amplifying Africa's fashion footprint on the global stage. The digital revolution sweeping across Africa plays a pivotal role in fostering intra-continental trade and nurturing young talent. With 32 Fashion Weeks held annually, the continent serves as a crucible for haute couture, craftsmanship, and sartorial expression. The report forecasts a staggering 42 percent surge in demand for African haute couture over the next decade, underscoring the continent's rising prominence in the global fashion echelon. Despite the palpable momentum, UNESCO identifies four critical challenges that necessitate strategic interventions to unleash Africa's fashion potential. The most critical amongst these challenges is the imperative to bolster legal protections for designers and industry professionals, encompassing intellectual property rights, fair remuneration, improved working conditions, and the facilitation of professional unions. Investment in small and medium-sized enterprises (SMEs) emerges as the second imperative, considering that these enterprises comprise 90 percent of Africa's fashion sector. Beyond their economic significance, SMEs serve as custodians of cultural diversity and are pivotal in fostering local employment opportunities, particularly for the continent's burgeoning youth population. Addressing environmental sustainability constitutes the third challenge outlined by UNESCO. While the fashion industry remains a significant contributor to environmental degradation, Africa possesses untapped potential to harness local materials, innovate sustainable textiles, and promote eco-conscious consumption patterns. Notably, the production of organic cotton fiber in Africa surged by 90 percent between 2019 and 2020, signaling a burgeoning movement towards sustainability within the continent's fashion landscape. Moreover, the report underscores the need to establish robust recycling channels to mitigate the environmental impact of the second-hand clothing market, which represents a significant segment of global imports. With 40 percent of discarded garments ending up in landfills, enhancing recycling infrastructure is imperative to foster a circular economy within the fashion industry. In conclusion, Africa stands at the precipice of a transformative epoch in the global fashion narrative. With its rich cultural heritage, burgeoning talent pool, and excellent, growing consumer base, the continent possesses all the prerequisites to ascend as a world leader in fashion. By surmounting challenges, fostering innovation, and embracing sustainability, Africa's fashion renaissance heralds a new dawn of creativity, inclusivity, and economic prosperity on the global stage. SEARCH Why does Fashion Need Fashion Shows FASHION From Dreams To Crowns: Anuradha Garg’s Inspiring Mrs. India Story FASHION Colour Psychology in Fashion: Explained FASHION Legendary Female Icons Who Made Fashion Statements In The 20th Century FASHION The House of Chanel: History FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Snake That Wore Red: Inside The Vision Cultured™ Revolution 19 October 2025 FASHION By Sakshi Shah Francesca Bellettini Ushers In Gucci’s New Dawn 19 September 2025 FASHION By Shriniwas Kodape Dibba Studio: Weaving The Future Of Fashion At Thailand Fashion Week AW25-26 2 September 2025 FASHION By Shriniwas Kodape Aksstagga: Threads That Whisper Love, Memory, And Eternity 21 August 2025 FASHION RELATED POSTS Advertisement

Discover the latest trends and must-have items at L'utopia Magazine's exclusive store. Shop a wide range of fashion products and find your next favorite purchase! EDITOR'S CHOICE Presented by Your Wish, Our Command! Loyalty was the real winner this year, with lots of previously honored products coming out on top for a second, third, or umpteenth time. Your Wish, Our Command! All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Email WhatsApp Fashion Edits Ravoraa Santa Fe Moto Leather Jacket ₹ 8999 Ravoraa Ravoraa Apricot Plunge Lace Maxi Dress ₹ 3999 Ravoraa PUMA GIVA GIVA Our Beauty Edits NARS Cosmetics Light Reflecting™ Hydrating Primer 46,00 € NARS Cosmetics NARS Cosmetics Soft Matte Advanced Perfecting Powder 44,00 € NARS Cosmetics NARS Cosmetics Brow Shaping Gel 30,00 € NARS Cosmetics NARS Cosmetics Mini Afterglow Liquid Blush & Lip Shine Duo - Dolce Vita & Chelsea Girls 24,50 € NARS Cosmetics NARS Cosmetics Blush 39,00 € NARS Cosmetics NARS Cosmetics Light Reflecting™ Setting Powder 47,00 € NARS Cosmetics NARS Cosmetics Quad Eyeshadow 51,00 € NARS Cosmetics NARS Cosmetics Light Reflecting Advanced Skincare Foundation 54,00 € NARS Cosmetics NARS Cosmetics Total Seduction Eyeshadow Stick 35,00 € NARS Cosmetics NARS Cosmetics Laguna Ultimate Face Palette II 45,50 € NARS Cosmetics NARS Cosmetics Afterglow Lip Balm 32,00 € NARS Cosmetics PUMA GIVA GIVA Best Body Lotion The Ordinary Natural Moisturizing Factors + Inulin Body Lotion ₹ 1500 Nykaa Beauty Nykaa Wanderlust Dreaming of Paris Fruity Moisturising Body Lotion with Champagne and Berries ₹ 550 Nykaa Beauty PUMA GIVA GIVA Best Serve To Cleanse Your Body Nykaa Wanderlust Dreaming of Paris Fruity Cleansing Shower Gel with Champagne and Berries ₹ 399 Nykaa Beauty PUMA GIVA GIVA Best Body Mist Nykaa Wanderlust Dreaming of Paris Fruity Body & Hair Fine Fragrance Mist For Women ₹ 599 Nykaa Beauty PUMA GIVA GIVA Best Perfume Nykaa Wanderlust Dreaming of Paris Fruity Fragrance EDP For Women-Mini Travel Size Perfume ₹ 349 Nykaa Beauty PUMA GIVA GIVA Best Face Moisturizer CeraVe Oil Control Gel-Cream lightweight moisturizer for Oily & Combination Skin with Shine Control ₹ 1200 Nykaa Beauty PUMA GIVA GIVA Best Face Toner The Ordinary Glycolic Acid 7% Exfoliating Toner ₹ 1275 Nykaa Beauty PUMA GIVA GIVA Best Face Serum The Ordinary Hyaluronic Acid 2% + B5 ₹ 1800 Ravoraa PUMA GIVA GIVA

by Yashi Srivastava by Yashi Srivastava We Dare You To Drive On Some Of The Spookiest Roads In India! 22 February 2023 TRAVEL Advertisement Advertisement Advertisement Do you believe in ghosts? Even if you don’t, you must have heard at least one story where a lady, draped in a white saree, and with sunken eyes as well as shabby bangs, walks down a hauntingly empty road! Yes? Many of us geeks have also watched a lot of online documentaries and horror movies to get that ghostly feeling around us. If you’re that interested in paranormal, then it’s time to give those horror movies/stories a break, because we have an exclusive list of dares for you to check off! That’s right! All you have to do is jump into your car for your personal horror adventure because there are some roads in India that have their own paranormal history, and we know you would love to uncover the truth behind them all! So, let’s get going and learn about some of the spookiest roads to drive on before you tell the world about how gutsy you’re for accepting this challenge, and then nailing it too! 1. Kashedi Ghat Mumbai- Goa Highway Perhaps the most popular among haunted roads in India, Kashedi Ghat is a stretch on the highway that is usually avoided by the travellers at night! Many people claim that there came to a halt abruptly, and that they get scratches on their bodies while they’re crossing the stretch. Many have also talked about seeing blood-thirsty witches on the highway. Creepy! The road is simple and smooth, and perfect for people who have motion sickness. We’d suggest you to go for a vehicle with anti-lock braking system and electronic brake force distribution which ensures better control and safety for you. 2. East Coast Road Chennai- Puducherry Road This beautiful yet spooky road is believed to be haunted by the ghost of a lady in white. People reckon that they often see a woman wearing white saree trying to distract the drivers, usually during night. People have also complained of sudden drop in temperature while having an encounter with this lady. Apart from that, you can also have little halts at beautiful museums and temples while crossing through this spooky road. This unwrinkled road will also offer you some spectacular views as you cruise through it. Let your car roar as you drive on this gorgeous road, and let the lady know that you’re there to play! We mean, you don’t want to miss the ‘lady in white’ in any case, do you? 3. Sathya Mangalam Wildlife Sanctuary NH-209, Tamil Nadu Known to be the most haunted road in the state, this place is believed to be haunted by the ghost of Veerappan, the legendary Indian Bandit! People driving through this road often see floating lights and hear people screaming their guts out! 4. Delhi-Cantonment Road Imagine a woman clad in white saree suddenly appearing on the road you’re driving , and chasing your vehicle at a full speed- that’s what she does on this quite popular road. People have very often also affirmed that their accelerator jams when they pass through this road. Delhi people, are you listening? 5. Barog Tunnel No. 33 Kalka-Shimla Railway Line Legend has it that during the construction of the tunnel, Col. Barog made a mistake that delayed the construction of the tunnel 33. Government charged him a fine of Rupee 1. It became so humiliating for him, that Colonel fell into depression, and shot himself. It is said that Colonel is often seen riding his horse or chatting with people inside the tunnel. Government have also tried to lock the tunnel, but the lock breaks down again and again. Of course, Mr. Barog also needs to see the beauty of the outside world. Visit the tunnel to admire the stunning beauty of Shimla, if not for the ghost of Colonel Barog. We hope that you are ready to take up this challenge and drive on these spooky roads and let us know what you saw in the comments. Don’t forget to take a camera with you to see if you are able to capture the silhouette or not! We’ll be waiting! Tired of life’s mundane routine? We dare you to go on an epic drive to these Indian roads that are considered to be haunted! Blob - Life should be everything but boring. So, how about setting off to these locations for the experience of a lifetime? The fun part is however, not just visiting these places but driving on the roads that lead to the destination. If you are wondering why, the answer is that they are said to be as haunted as they can get. Want to know that truth behind them? Accept this dare, find it out and let us know! #HauntedRoads #Spooky #IndianRoads #Horror #Adventure SEARCH The Fashion Capitals Of Asia: Exploring Style Beyond Borders TRAVEL Unveiling Delights Of Hotel Palazzo Versace Gem Of Dubai TRAVEL 7 Abandoned Cities In India And Abroad That Are Too Beautiful To Be Forgotten TRAVEL airBaltic Makes Global Debut On World’s Safest Airlines List TRAVEL Revolutionizing Air Travel: Qatar Airways Introduces AI-Powered Booking With Sama TRAVEL POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Peninsula Bangkok: Grace Beside The Chao Phraya 4 October 2025 TRAVEL By Shriniwas Kodape 64 Floors Up: Lebua At State Tower Perspective 4 October 2025 TRAVEL By Shriniwas Kodape Four Seasons Bangkok: Where The River Holds Its Breath 17 September 2025 TRAVEL By Shriniwas Kodape Neon, Smoke, And Chili Fire: A Night In Bangkok’s Chinatown 2 September 2025 TRAVEL RELATED POSTS Advertisement

Tag Heuer Becomes First Title Partner Of Monaco Grand Prix By Anushka Uniyal Tag Heuer Becomes First Title Partner Of Monaco Grand Prix 6 March 2025 FASHION Advertisement Advertisement Advertisement For the first time in almost a century, the Monaco Grand Prix has a title partner—TAG Heuer. You heard that right! This legendary race now carries the name of the iconic Swiss watch brand , marking a historic moment for both Formula 1 and TAG Heuer . It’s the perfect match of speed, precision and history! Stefano Domenicali , president and CEO of F1, said : “This is a truly fantastic moment in Formula 1 history as TAG Heuer becomes the first-ever Title Partner of the Grand Prix de Monaco, a circuit that featured in the sport’s very first season in 1950, and with which we mark our 75th anniversary this year.” A Timeless Bond TAG Heuer and Monaco? It’s a bond that goes beyond the name. Built on speed, precision and a shared love for racing, Formula 1 is now celebrating its 75th year of this partnership with TAG Heuer. Talking about Monte-Carlo, it is practically TAG Heuer’s second home, thanks to its longstanding partnership that keeps the brand right at the heart of Formula 1. Looking back at the ‘60s and ‘70s, we saw legends like Jochen Rindt, Jo Siffert and Niki Lauda who sported TAG Heuer while dominating the tracks. Fast forward to today, the tradition lives on with racing stars like Max Verstappen and Sergio Pérez . Some things change but TAG Heuer’s legacy in Monaco? That’s only getting stronger! A Legacy Of Champions! Talking about legacy, the streets of Monaco have witnessed some of the most exciting moments of Formula 1 with Tag Heuer. The brand’s roots takes it back to racing legends like Ayrton Senna, Alain Prost, Mika Häkkinen, Lewis Hamilton and more. TAG Heuer’s close ties to the race, especially with Oracle Red Bull Racing, marks this 75th anniversary a great milestone in their long history together. An Everlasting Partnership It all began in 2011 when TAG Heuer teamed up with the Automobile Club de Monaco. Since then, the bond has only gotten stronger. Now, with this new title sponsorship, TAG Heuer’s presence at the Grand Prix de Monaco is bigger than ever! From trackside branding to TAG Heuer Monaco clocks around the paddock, the brand will play a key part for the weekend's excitement. To mark this milestone, a special logo will celebrate TAG Heuer’s deep-rooted connection to the race’s glamour. But that’s just the beginning. TAG Heuer will continue as the Official Timekeeper for the Grand Prix de Monaco Historique, with the next edition set for 2026. On top of that, the brand will also be part of the Rallye Monte-Carlo Historique, marking its place in the world of motorsport’s most iconic events! Words From The Leaders Maître Michel Boeri, President of the Automobile Club de Monaco, expressed, “Our admiration and respect for TAG Heuer is expressed through this new agreement; it is only natural for the Automobile Club de Monaco to strengthen its bond with TAG Heuer.” Antoine Pin, CEO of TAG Heuer, said it the best, “We are honoured to be the first brand to hold this prestigious title and look forward to a thrilling future with the Grand Prix de Monaco.” Tag Heuer’s Next Chapter With this partnership, TAG Heuer is bringing the worlds of high-speed racing and luxury watchmaking even closer. The Monaco Grand Prix has always been about precision, skill and nerves of steel, just like TAG Heuer’s commitment to innovation and excellence. As the Formula 1 TAG Heuer Grand Prix de Monaco debuts in 2025, fans can expect an even more thrilling experience where the legacy of racing and timekeeping come together in style. SEARCH Why does Fashion Need Fashion Shows FASHION From Dreams To Crowns: Anuradha Garg’s Inspiring Mrs. India Story FASHION Colour Psychology in Fashion: Explained FASHION Legendary Female Icons Who Made Fashion Statements In The 20th Century FASHION The House of Chanel: History FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Snake That Wore Red: Inside The Vision Cultured™ Revolution 19 October 2025 FASHION By Sakshi Shah Francesca Bellettini Ushers In Gucci’s New Dawn 19 September 2025 FASHION By Shriniwas Kodape Dibba Studio: Weaving The Future Of Fashion At Thailand Fashion Week AW25-26 2 September 2025 FASHION By Shriniwas Kodape Aksstagga: Threads That Whisper Love, Memory, And Eternity 21 August 2025 FASHION RELATED POSTS Advertisement

L'utopia Magazine "101 Influencers Of The Year" is a limited edition to featuring top global influencers to celebrate, display and cherish all that happens in the sphere of digital media. We honor their impact, creativity, and the stories that continue to inspire generations! 101 Influencers Of The Year 2025 Explore Submissions end on July 15, 2025 First Name* Last Name* Email* Phone* Instagram Username* Category* Birthday* Multi-line address Country/Region Address City Zip / Postal code I agree to the terms & conditions * Yes, subscribe me to your newsletter. * Submit 999 ₹ ₹ 999 Website Article Global Viewership Exclusive Interview Gift Hamper (Worth up to ₹ 999) ₹ 2,999 Social Media Features Website Article Global Viewership Exclusive Interview Gift Hamper (Worth up to ₹ 2,999) 2,999 ₹ ₹ 4,999 Inside Magazine Spread Social Media Features Website Article Global Viewership Exclusive Interview Gift Hamper (Worth up to ₹ 4,999) 4,999 ₹ ₹ 9,999 Cover Features Signature & Custom Events Dressed By The Most Acclaimed National And International Designers Inside Magazine Spread Social Media Features Website Article Global Viewership Exclusive Interview Gift Hamper (Worth up to ₹ 9,999) 9,999 ₹ FAQ's What is the L'utopia Magazine 101 Influencers of the Year 2025? The "101 Influencers of the Year 2025" is L'utopia Magazine's highly-anticipated limited edition that celebrates and highlights the most influential personalities across various fields including fashion, lifestyle, beauty, food, travel and others. This exclusive list not only honors the trailblazers who are making waves but also provides our readers with inspiring stories and insights into the trends and innovations shaping the future. Who's the cover star on L'utopia Magazine's 101 Influencers Of The Year in 2023 and 2024? For 2023, the cover star is Swati Vatssa, journey from a stylist and model to a revered fashion influencer, emphasizing authenticity and individuality in content creation. In 2024, Sapna Dhanwani was featured in "101 Influencers Of The Year 2024." Her story highlights her transformation from a corporate job to a full-time content creator. Both represent the diverse talent celebrated by L'utopia Magazine. How can I submit my profile for the '101 Influencers of the Year'? You can submit your profile for the '101 Influencers of the Year' by visiting our submissions page and filling out the required form with your details. Is there a fee to submit my profile for the L'utopia Magazine "101 Influencers of the Year 2025"? Yes, there is a fee to submit your profile for the L'utopia Magazine "101 Influencers of the Year 2025". The submission packages is completely divided into 4 parts: ₹999 - Essential Presence - Make Your Debut ₹2,999 - Emerging Influence - Amplify Your Voice ₹4,999 - Premier Recognition - Command Attention Everywhere ₹9,999 - Legendary Status - Be the Face Everyone Remembers What will influencers receive in the packages included in L’utopia Magazine’s ‘101 Influencers of the Year’ feature? L'utopia Magazine's "101 Influencers Of The Year" feature is a comprehensive package designed to highlight the most impactful voices across various industries. Here's a breakdown of what each deliverable entails: Cover Features: Unlike a traditional magazine issue that typically features one prominent influencer as a single cover star, L'utopia Magazine's "101 Influencers Of The Year" issue adopts a unique approach for its cover. Instead of a singular focus, the cover is designed to embody the essence of the "101 Influencers" theme by featuring a compilation or curated visual representation of one prominent influencer. Signature & Custom Events: L'utopia Magazine organizes events (either their own signature events or custom-tailored ones) where shortlisted influencers are prominently featured or can participate, allowing for networking and further exposure. Dressed By The Most Acclaimed National And International Designers: This is for shoots or events related to the feature, the influencers are provided with high-end fashion, enhancing their image and aligning with the magazine's focus on style. Inside Magazine Spread: This is a core component, meaning shortlisted featured influencer will have dedicated pages or sections within the magazine itself, likely with professional photographs and accompanying text. Social Media Features: This is crucial for digital reach. L'utopia Magazine leverages its social media platforms (Instagram, Facebook, etc.) to create dedicated collaborative content (posts, reels, stories) promoting the influencers to their extensive online audience. Website Article: In addition to the print magazine, shortlisted influencer will likely have a dedicated article on L'utopia Magazine's website, providing a more accessible and shareable digital presence. Global Viewership: This highlights the magazine's reach, implying that the feature (and thus the influencers) will be exposed to a worldwide audience, enhancing their 8 million plus global presence. Exclusive Interviews: This is a key element for providing in-depth insight. Shortlisted featured influencer will undergo an exclusive interview, allowing them to share their personal journey, the challenges they've faced, and their keys to success, offering valuable content to readers. Gift Hamper: A nice touch, providing a tangible benefit or recognition to the featured influencers, likely containing products from sponsors or luxury brands. In essence, this deliverables demonstrates L'utopia Magazine's comprehensive approach to celebrating and promoting the "101 Influencers Of The Year," utilizing both print and digital platforms, exclusive content, and high-profile events. How will I know if I have been shortlisted as one of the L'utopia Magazine "101 Influencers of the Year 2025"? If you are shortlisted as one of the L'utopia Magazine "101 Influencers of the Year 2025", you will be notified via email and provided with further instructions on the next steps. What if I have not been shortlisted as one of L'utopia Magazine's "101 Influencers of the Year 2025"? Will I get a refund if I have not been shortlisted? At L'utopia Magazine, we value and appreciate every participant who aspires to be part of our "101 Influencers of the Year 2025" list. The selection process is highly competitive and rigorously evaluated by our expert panel to ensure we highlight the most impactful influencers of the year. If you participated in this initiative and were not shortlisted, please understand that entry fees are non-refundable. This policy helps us maintain the integrity of the process and cover the administrative and operational costs incurred during the evaluation period. We encourage you to giving a gift hamper (worth up to ₹999, ₹2,999, ₹4,999 and ₹9,999) and to continue engaging with our content and look forward to your participation in future opportunities offered by L'utopia Magazine. Thank you for your understanding and support. What is the eligibility criteria for the L'utopia Magazine's "101 Influencers of the Year 2025" submissions? To be eligible for L'utopia Magazine's "101 Influencers of the Year 2025" submissions, candidates must meet the following criteria: Industry Relevance : The influencer should be prominent in one or more of L'utopia's key content areas: fashion, lifestyle, beauty, food, travel and other. Content Quality : Consistent production of high-quality, engaging content that reflects creativity and industry expertise. Authenticity : Demonstrated authenticity and integrity in their posts, with a track record free of significant controversies or misleading information. Community Engagement : Active engagement with their audience, including interactions through comments, messages, and live sessions. Impact : Proven influence and positive impact within their community, including collaborations, charitable activities, or advocacy work tied to their niche. Submission : Complete the official submission form available on the L'utopia Magazine website, including a portfolio of their best content and a brief statement explaining why they deserve to be featured as one of the top influencers. Public Profile : Accounts must be public at the time of evaluation. Age Requirement : Participants must be 18 years or older. Our selection process is thorough and aims to honor influencers who genuinely inspire and shape the conversations within their industries. For more details or to submit your application, please contact us . What is the deadline for submitting my profile for the L'utopia Magazine's "101 Influencers of the Year 2025"? The deadline for submitting your profile for consideration in L'utopia Magazine's prestigious "101 Influencers of the Year 2025" is July 15, 2025. Profiles received after this date will unfortunately not be eligible for inclusion. We encourage you to submit your profile as early as possible to ensure all materials are thoroughly reviewed. For detailed submission guidelines and requirements, please visit our official website. What happens if I miss the submission deadline? Unfortunately, submissions received after the deadline will not be considered. Please ensure you submit your profile before the specified deadline to be eligible for consideration. Can I edit my submission after it has been submitted? Once your submission has been made, you will not be able to edit it. Please ensure all information is accurate and complete before submitting. Can I nominate someone else for the L'utopia Magazine's "101 Influencers of the Year 2025"? Yes, you can nominate another influencer for the L'utopia Magazine's "101 Influencers of the Year 2025" by providing their details and a brief explanation of why you believe they should be recognized.

Sunita Trakaroo; A Rising Star by Aparajita Jaiswal Sunita Trakaroo; A Rising Star 28 September 2022 LIFESTYLE Advertisement Sunita Trakaroo speaks to Aparajita Jaiswal in a candid interview where she exchanged trade secrets of being a model and influencer. She stresses on the values and points she keeps in mind while creating her content. Sunita strongly believes in keeping up her fitness and always trying to make sure her audience is happy and satisfied as she has made a career as a lifestyle influencer. She is not only elegant but graceful in her endeavours. "My objective is to always carve a niche for my audience participation in every post," Sunita relays. As an influencer of any genre or field, one doesn't always know what he or she wants and how to progress. Sunita gives her advice to all aspiring influencers and says, "Before stepping in this industry one should know what they want from himself or herself first and then proceed to understand what kind of audience engagements does they wants and then accordingly plan." Sunita goes on to talk about the challenges one might face in this particular field. "The foremost challenge everyone is facing is the cut throat competition among the masses and this is also one of the most challenging parts of my job." Sunita speaks about her inspirations and the women she looks upto who are none other than the talented Oprah Winfrey and Priyanka Chopra."None of them belonged to a showbiz family and whatever they have achieved today is purely because of hardwork and pure intention towards the audience." Sunita Trakaroo believes that there is nothing that is tough and can break her spirit, welcoming challenges and striving forward to achieve her goal. "Each failure is a lesson for me so there is no such failure that is big or small failure as I have learnt a lot from every failure I have encountered." Sunita wishes to convey to her fans and her audience, "I would like to tell my audience that become so skilled at what you do that your talent cannot be dismissed. Hardwork always pays off." She goes on to say, "Don't compare yourself with others. Everyone is unique in his/her own way, just compete with yourself." Sunita is in complete sync with what she is doing and she does it with humility. She believes strongly in women empowerment, body positivity and the progress of artists in India. She wishes to be a part of the process and help our community as much as she can! Don't compare yourself with others. Everyone is unique in his/her own way, just compete with yourself. SEARCH Ankita Malik: Empowering Change And Embracing Authenticity LIFESTYLE Juggling Two Worlds: The Inspiring Journey Of Kritika Goel LIFESTYLE Juggling Law And Fashion: The Inspirational Journey Of Riddhi Nahata, A Multifaceted Influencer LIFESTYLE Nikita Pawar: From Fashion Design To Digital Stardom LIFESTYLE Join Shruti Yogi On Her Enchanting Journey From Kumkum Bhagya To Wanderlust Saga LIFESTYLE POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape IIT Bombay’s Mood Indigo: A Cultural Platform That Brings Youth Voices Together 17 December 2025 LIFESTYLE By Shriniwas Kodape Mood Indigo, IIT Bombay’s Iconic Celebration Of December 14 December 2025 LIFESTYLE By Shriniwas Kodape The Spa At The Urban Wellness Centre: Four Seasons Bangkok’s Sanctuary Where The Body Forgets The Noise 4 September 2025 LIFESTYLE By Anurag Sen Porsche Unveils The Next Generation 911 Cup: Precision, Power, And Purpose For 2026 24 August 2025 LIFESTYLE RELATED POSTS Advertisement Advertisement Advertisement

M For Maharani: A Regal Touch To Modern Luxury By Sakshi Batra M For Maharani: A Regal Touch To Modern Luxury 12 March 2025 FASHION Advertisement Advertisement Advertisement A Royal Affair: The Story Behind M For Maharani M for Maharani by Resham Das, “It’s not just a brand, it’s a journey through time, an ode to Indian Royal Heritage”. Fashion, for her, has always been more than just clothing or accessories, it is a reflection of culture, history, and artistry. Resham Das, an MBA graduate from IBS Mumbai, fashion has been a lifelong passion that evolved into a full-fledged luxury brand - M for Maharani . What started as creative experimentation with styles and materials soon transformed into a vision to elevate Indian craftsmanship onto the global luxury stage. “With M for Maharani, we bring to life handcrafted bags that are more than accessories, they are heirlooms that tell stories of grandeur, resilience, and timeless elegance. Each piece, meticulously crafted by skilled artisans, carries the essence of heritage while seamlessly fitting into the modern woman's world”. The Genesis Of A Visionary Brand The journey of M for Maharani began with an appreciation for India’s diverse artistic heritage. Resham’s keen eye for detail and extensive research into textiles, embellishments, and traditional techniques laid the foundation for the brand. Recognizing a gap in the market for high-end, handcrafted accessories that celebrate Indian craftsmanship, she decided to transform her passion into an entrepreneurial endeavour. Driven by a desire to blend India’s royal grandeur with modern luxury, M for Maharani was born. The brand focuses on curating handbags that are not just accessories but heirloom pieces - each one crafted to perfection, merging age-old techniques with contemporary aesthetics. What Sets M For Maharani Apart? M for Maharani stands out in the luxury market due to its unique blend of craftsmanship, storytelling, and innovation. Expert Craftsmanship: Every bag is meticulously crafted by artisans with decades of experience, ensuring superior quality and attention to detail. Fusion of Heritage & Modernity: The designs seamlessly incorporate royal Indian elements while maintaining contemporary appeal. Preserving Traditional Techniques: They are committed to keeping age-old craftsmanship alive, providing sustainable livelihoods for artisans. Exclusive & Handcrafted Pieces: Each bag tells a unique story, making it a cherished possession for its owner. The Artistry Behind Every Bag M for Maharani takes pride in its meticulous crafting process. Every bag undergoes multiple quality checks to ensure perfection. The artisans employ age-old techniques, such as: Hand embroidery using Zardozi and Aari work Use of premium materials sourced from across India Intricate detailing with pearls, semi-precious stones, and fine embellishments High durability and luxurious finishing These elements come together to create handbags that exude sophistication and exclusivity. Inspiration Behind M For Maharani The creative direction of M for Maharani is deeply inspired by: The Grandeur of India's Royal Heritage and the regal fashion of Maharanis. The intricate embellishments and textiles seen in historical artifacts and royal ensembles. The modern luxury aesthetic, ensuring our pieces remain relevant in today’s high-fashion landscape. A passion for preserving craftsmanship, ensuring age-old techniques continue to thrive. Overcoming Challenges In The Luxury Industry Like any entrepreneurial journey, building M for Maharani for Resham came with its own set of challenges like “Maintaining quality standards, ensuring consistency while working with multiple artisans was a crucial hurdle. Establishing a reliable artisan network and finding skilled craftspeople who could bring her vision and creating awareness for luxury Indian accessories and educating the modern consumer about the value of handcrafted luxury”. A Defining Moment: The Turning Point “The defining moment for M for Maharani came when my first collection and met me with overwhelming appreciation”, Resham said with a smile. “Seeing customers resonate with our vision and value the craftsmanship reaffirmed that we were on the right path. It was a validation of the years of effort, passion, and dedication poured into the brand”. Future Endeavours: A Vision For Growth As M for Maharani continues to grow, her future goals include: Expanding the presence on a global scale to introducing new collections, creating more employment opportunities for artisans, supporting their craftsmanship and establishing M for Maharani as a premier luxury brand representing India’s artistic heritage. A Celeb Fit For M For Maharani Luxury brands and celebrities share a symbiotic relationship. When asked which celebrity best represents the essence of M for Maharani, Resham envisions someone who embodies both grace and modern sophistication, A global icon who seamlessly blends heritage with contemporary style. The Value Of Luxury: Pricing & Investment M for Maharani bags are priced to reflect the premium craftsmanship, superior materials, and exclusivity of each piece. The pricing ensures accessibility for luxury buyers while honouring the artisans behind the creations. Each bag is an investment in artistry, design, and timeless elegance. Beyond Fashion: The Legacy Of M For Maharani What began as a personal exploration of design and aesthetics has transformed into a mission to uplift Indian craftsmanship. Each M for Maharani piece is a testament to this journey—from a passionate hobby to a recognized brand. By celebrating the rich tapestry of Indian artistry, we aim to make a lasting impact on the world of luxury accessories. Signature Collections: A Glimpse Into Royalty The collection draws inspiration from India's regal past while catering to contemporary luxury consumers. Some of M for Maharani’s standout collections include: Evening Statement Bags: Handcrafted embellishments that make a lasting impression. Day-to-Wear Luxury Bags: Practical yet stylish accessories for everyday elegance. Heritage Collection: Designs inspired by India’s royal aesthetics. Bridal Collection: Intricate pieces designed for the modern bride. The Mukta Series: Timeless Elegance The latest collection, the “ Mukta Series” , embodies the timeless allure of pearls and shimmering stones. With hues of white and rosewood, each piece reflects sophistication and refinement, making it a must-have for those who appreciate classic luxury. Legacy In The Making M for Maharani is more than just a brand; it is a movement to celebrate India’s royal craftsmanship while catering to the modern luxury consumer. Resham Das’s journey from a fashion enthusiast to a brand creator is an inspiration - proof that passion, when combined with dedication and vision, can lead to something extraordinary. Each M for Maharani piece is a tribute to the artisans who bring these luxurious creations to life, and to the discerning customers who appreciate the timeless blend of tradition and modernity. In a world of fleeting trends, M for Maharani stands as a testament to elegance, heritage, and enduring luxury. SEARCH Why does Fashion Need Fashion Shows FASHION From Dreams To Crowns: Anuradha Garg’s Inspiring Mrs. India Story FASHION Colour Psychology in Fashion: Explained FASHION Legendary Female Icons Who Made Fashion Statements In The 20th Century FASHION The House of Chanel: History FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Snake That Wore Red: Inside The Vision Cultured™ Revolution 19 October 2025 FASHION By Sakshi Shah Francesca Bellettini Ushers In Gucci’s New Dawn 19 September 2025 FASHION By Shriniwas Kodape Dibba Studio: Weaving The Future Of Fashion At Thailand Fashion Week AW25-26 2 September 2025 FASHION By Shriniwas Kodape Aksstagga: Threads That Whisper Love, Memory, And Eternity 21 August 2025 FASHION RELATED POSTS Advertisement

By Akash Khatri Breakfast – Don’t Miss 15 June 2025 FOOD Advertisement Advertisement Advertisement My most favourite meal of the day – BREAKFAST! The first thing out of bed. The fun part: it can include anything, be it fresh orange juice, hot waffles, drooly pancakes with maple syrup, a bowl of cereal with fresh milk, oats garnished with pretty dry fruit, tasty French toast, a warm croissant, crispy bacon, PopTarts, fruits, berries, a slice of perfectly toasted bread, eggs in any form and not forgetting freshly brewed coffee. It sets the mood good for a day. People often skip breakfast in a rush to reach in time, to spend some more time in bed, because they are too tired to bother, they don’t feel hungry, they are bored of the same breakfast every day, or some other excuse, but it’s wrong. It is called the “most important meal of the day” for a reason. Research links eating breakfast to good health. It helps you kick start your metabolism as it is the first meal after you wake up thereby also helping you to burn calories throughout the day. It provides you with the fuel required to get you going through the day and avoids you to binge eat as it controls your appetite. Science has proved that a good breakfast is directly proportional to a better memory. This ‘first meal’ also lowers bad cholesterol levels in our body and prevents a number of other diseases such as diabetes, obesity, etc. A US study that analyzed the health data of 50,000 people over seven years, concluded that those who made breakfast the largest meal of the day had a lower body mass index (BMI) than those who ate a large lunch or dinner. Moreover, it breaks the overnight fasting cycle by replenishing the body with glucose. A healthy breakfast also contains all nutrients such as calcium, iron and B vitamins as well as protein and fibre which are very important for our body. Running late? Don’t worry, we’ll help: Prepare a week’s breakfast over the weekend or the night before such as overnight oats, fruit jars or healthy muffins. A pre-prepared breakfast saves you ample of time in the morning and can be picked up on the way to your destination. Try setting your alarm 10-15 minutes prior to your usual time so that you don’t skip breakfast. Figure out what you want to eat for breakfast the night before and set out dry ingredients or pans and bowls you would require so that you save time in the morning. Stock your cupboard with go-to breakfast foods like protein bars, low sugar cereals, smoothies, etc. Keep some breakfast foods in your car or workplace or handbag. According to nutritionists, one should eat breakfast within two hours of waking and it should be in the range of 25-35% of your guideline daily allowance, also known as GDA. A few quick breakfast ideas: Ø Avocado toast with eggs Top a slice of brown or multigrain bread with smashed avocado and a sunny-side-up/fried/baked egg or two sprinkled with some salt and pepper for taste. Ø Pancakes It can be finished with a handful of berries, chopped bananas, spread of peanut butter or chocolate spread or the old maple syrup. Ø The fruit toast My personal favourite, it’s super easy to make. Add your favourite nut butter with some chopped bananas on a toast with a garnish of chia seeds. Ø Fruit bowl The quickest to make. Precut fruits to make it even quicker, mix seasonal fruits together. The fun part- you can just add anything you like. I like to add some quinoa, honey and lemon too. Delicious! Ø Scrambled Mess Break a few eggs in a pan coated with a spray of oil. Add in your favourite veggies to add some colour like onions, chillies and bell peppers. I like to flavour it with some rosemary, thyme and basil leaves. You can also stick to the simpler version by just adding salt and pepper. Ø The overnight overload Take a jar and mix oats, chia seeds, berries of your choice, a dash of vanilla, almond or coconut milk and maple syrup. Refrigerate overnight. You can have it cold or warm it in the microwave for a minute. Add a banana and top it with some dry fruits. Ø Classic Quinoa Cook Quinoa with any kind of milk. Add sugar, cinnamon and cardamom for taste. This dish is high in protein. Ø Peanut butter oat cookies I like to add some semi-sweet chocolate chips for taste. Ø Banana Zucchini muffins I like to substitute all-purpose flour with wheat and butter with coconut oil to make it healthier. Ø Warm waffles Top it with a spoon of chocolate, peanut butter jelly, simply butter or fruits and maple syrup. Ø Simply Smoothies You can never go wrong with them; they are highly fulfilling and filled with proteins. Banana Dates Smoothie Strawberry Mango Smoothie Blueberry Yoghurt Smoothie Strawberry Spinach Smoothie Chocolate Oatmeal Smoothie Watermelon Mint Smoothie Pumpkin Carrot Smoothie Orange Smoothie Raspberry Peach Chia seeds Smoothie Beetroot Apple Smoothie Banana Honey Oatmeal Smoothie You can make endless more combinations, it just gets healthier. Blend away: ) Happy breakfasts! 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Into The Enticing and Harmful World of Fast Fashion by Rupashree Ravi Into The Enticing and Harmful World of Fast Fashion 13 August 2022 FASHION Advertisement Advertisement Advertisement What comes to your mind when someone says trendy, fashionable, and affordable? Of course, big brands like H&M, Zara, Forever 21, and Shein, which are widely popular and are known for their cheap and fashionable clothing. These are clothing giants that entice their loyal customer base with sales and exciting offers, and you cannot say no to them. But the cost of making these clothes comes at a heavy price. These brands are the biggest players in the fashion industry and are also among the most damaging industries for the environment. They are fast fashion retailers who bring out large quantities of a variety of products and allow consumers to get more fashion and product differentiation at a very low price. Stores like Zara, Forever 21 and H&M are the pioneers of fast fashion in the 21st century ‘Fast fashion’ is cheaply manufactured and low priced garments that copy the latest catwalk styles and get quick entry into retail stores in order to maximise on the current fashion trends. It is called the fast fashion model because it involves rapid design, mass production, and distribution as well as heavy marketing. Today, it takes less than fifteen days for a garment to move from the design stage to being sold physically in stores. The term has gained more prominence in recent times and is often used in conversations revolving around environmental consciousness as well as sustainability. This is extremely worrisome because the fashion industry, especially since the rise of fast fashion, has become the second largest consumer of water and is responsible for 10 per cent of carbon emissions and 20 per cent of wastewater globally. It also dries up water sources and pollutes waterways. This is because these fast fashion retailers use about 700 gallons of water to make one cotton shirt and about 2,000 gallons to make one pair of jeans. Moreover, the textile dyes that they use contribute to polluting these waterways as the chemicals leak into the water, which also poses health risks to the general population. Fast fashion has been growing at an unsustainable rate These brands also use synthetic fibres like polyester, nylon and acrylic which take several years to biodegrade. The fast fashion model is also an energy-intensive process. Even cotton is not an environment-friendly fabric to manufacture for fast fashion companies as they are exposed to a number of pesticides that are very harmful. So, what’s the solution? The alternative to fast fashion is sustainable fashion or eco-fashion. To counter the environmental damage caused by fast fashion, sustainable fabrics like wild silk, organic cotton, hemp, linen, and lyocell can be used in a responsible manner. We can certainly choose to shop in a more sustainable way, but getting involved with sustainable fashion does not necessarily require buying anything new. Sustainable fashion aims to be conscious and ethical Sustainable fashion brands like Brogger, Insom, Ka-Sha focus on bringing out cruelty-free products. They use fewer resources wherever possible to reduce impact and conserve water by using organic mills and ozone technology in its production to benefit people, plants, and animals. Some of these brands also give away their profits to charitable causes. Even vegan leather has become very popular in recent times. Local Indie fashion brands are becoming popular It is essential that we as consumers stop buying from these fast fashion companies and instead choose locally produced garments. Try opting for local Indian brands like Udd Stories or Anokhi that are made by indigenous communities. #FastFashion #SustainableFashion #EcoFashion #VocalForLocal #OOTD SEARCH Why does Fashion Need Fashion Shows FASHION From Dreams To Crowns: Anuradha Garg’s Inspiring Mrs. India Story FASHION Colour Psychology in Fashion: Explained FASHION Legendary Female Icons Who Made Fashion Statements In The 20th Century FASHION The House of Chanel: History FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Snake That Wore Red: Inside The Vision Cultured™ Revolution 19 October 2025 FASHION By Sakshi Shah Francesca Bellettini Ushers In Gucci’s New Dawn 19 September 2025 FASHION By Shriniwas Kodape Dibba Studio: Weaving The Future Of Fashion At Thailand Fashion Week AW25-26 2 September 2025 FASHION By Shriniwas Kodape Aksstagga: Threads That Whisper Love, Memory, And Eternity 21 August 2025 FASHION RELATED POSTS Advertisement

Quench A Thirst: Where Tradition Meets The Trends By Anushka Sharma Quench A Thirst: Where Tradition Meets The Trends 19 July 2024 FASHION Advertisement Advertisement Advertisement Ever wondered what happens when globetrotting meets shopaholic tendencies? You get Quench A Thirst , a brainchild of Agnijita Banerjee that's all about sass, style, and redefining traditional threads for the modern-day diva. The inception: Picture Agnijita, jet-setting around the world, scouring boutiques for that elusive wow factor. Frustrated by the lack of finds that matched her unique taste, she thought, "Hey, why not create my own?" That is exactly what led to the birthing of “Quench A Thirst.” It suits your needs and preferences with impeccable designs and silhouettes. What Sets Us Apart? Quench A Thirst isn't your run-of-the-mill fashion label. It's a fusion fiesta where old-school charm meets runway-ready chic. Think georgette that flows like a dream, net that's flirty yet fierce, and satin silk that screams luxe without breaking the bank. The Agni Touch: Agnijita's secret sauce? Mixing local traditions with global decadence. It's like she took the essence of India, threw in a splash of worldwide wanderlust, and voilà—Quench A Thirst was born. Sneak Peek into First Bloom: Get ready for this fashionistas! Quench A Thirst's upcoming collection, aptly named First Bloom, promises to be a riot of colors, patterns, and surprises. From sparkling crystals to beads that pop, and yes, even Western couture thrown in for good measure—this collection is Agnijita pushing boundaries and having a blast doing it. Who's Rocking It? Whether you're 18 or fabulous at 53, Quench A Thirst has something to make you swoon. Minimalistic yet sparkling, our pieces are designed to flatter every curve and steal every spotlight. So, What's Next? Agnijita isn't just stopping at sarees and lehengas. She's eyeing the horizon for more—more styles, more fabrics, and more ways to make you feel like a million bucks. Stay tuned because this fashion maven is just getting started. With Agnijita Banerjee at the helm, Quench A Thirst isn't just a brand—it's a vibe, a celebration of style, and a testament to following your passion. Watch out, world—fashion just got a whole lot more fun! SEARCH Why does Fashion Need Fashion Shows FASHION From Dreams To Crowns: Anuradha Garg’s Inspiring Mrs. India Story FASHION Colour Psychology in Fashion: Explained FASHION Legendary Female Icons Who Made Fashion Statements In The 20th Century FASHION The House of Chanel: History FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Shriniwas Kodape The Snake That Wore Red: Inside The Vision Cultured™ Revolution 19 October 2025 FASHION By Sakshi Shah Francesca Bellettini Ushers In Gucci’s New Dawn 19 September 2025 FASHION By Shriniwas Kodape Dibba Studio: Weaving The Future Of Fashion At Thailand Fashion Week AW25-26 2 September 2025 FASHION By Shriniwas Kodape Aksstagga: Threads That Whisper Love, Memory, And Eternity 21 August 2025 FASHION RELATED POSTS Advertisement